tag:blogger.com,1999:blog-20464653618311414502024-02-08T02:50:50.663-08:00How to properly write an essayWe Write Your Essaystevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.comBlogger36125tag:blogger.com,1999:blog-2046465361831141450.post-50538996791273042682020-08-25T19:51:00.001-07:002020-08-25T19:51:08.648-07:00The Metamorphosis and Ethan Frome Essay Example For StudentsThe Metamorphosis and Ethan Frome Essay The everyday practice of life can bring a few people a feeling of security and joy. For other people, this routine can be the reason for gigantic discontent and a sentiment of capture. The primary characters of the books The Metamorphosis by Franz Kafka and Ethan Frome by Edith Wharton both experience this sentiment of being caught by their ordinary duties and condition. Family commitment, cultural desire, and their interior and outer appearances trap both Gregor Samsa and Ethan Frome. One primary driver for Gregor being caught is his commitment to his family. His budgetary commitment alone is sufficient to squeeze him. His activity and his mystery intend to get his sister through school additionally place an interest on him. Gregor is exclusively answerable for reimbursing his folks old obligations. The weight this puts on him is shown when he says, Well, I havent surrendered trust totally; once Ive gotten the cash together to take care of my folks obligation to him-that will most likely take another five or six years-Im going to do it without fail(Kafka 4). Significantly in the wake of finding he has transformed into a bug he despite everything feels his commitment to his family. Society additionally has desires for Gregor that he can't escape in any event, when he is secured up in the room that in the end turns into his grave. On one of his horrifying restless evenings he is as yet thinking about his workday and of individuals he blends with consistently. He understands that as opposed to helping him and his family, they were all out of reach and he was happy when they blurred away(Kafka 43). Gregor gets no assistance from the general public that he is so faithful to. Gregor is clearly caught by his outside appearance. His physical restrictions develop his sentiment of vanity. His outer appearance mirrors his inner emotions, as he presently feels vulnerable by not having the option to truly do his obligations. Ethan was additionally caught by commitment to his family. It caught him when he needed to go off with Mattie and it caught him for a mind-blowing remainder after the mishap. Zeena was the principle wellspring of the pointlessness of Ethans presence. This is demonstrated when Ethan reflects terribly that his seven years with Zeena appeared to Starkfield not all that long(Wharton 64). Cultural desires additionally forced Ethan. It impeded him from demonstrating open love to Mattie by its looking downward on their relationship. His conjugal commitment constrained him to remain with Zeena despite the fact that he cherished Mattie as separation was looked downward on. His dissatisfaction about this is indicated when Mattie needs to leave and he says, what goodll composing do? I need to accomplish for you and care for you(Wharton 115). Ethan realizes that society will never acknowledge a connection among himself and Mattie. Ethans interior inabilities take on an outside appearance after the mishap. His physical structure hardens his being caught in Starkfield, in his marriage, and in his life. He whines that he is tied hand and foot(Wharton 115). Both Ethan and Gregor are caught by a physical handicap, however they are likewise caught by what most would think about the typical every day schedule of life. It is significant for individuals to have the option to satisfy their commitments to family and society while as yet being content inside themselves. Despite the fact that these two cases are extraordinary, the outcomes of feeling caught inside ones own condition can be like those of Ethan and Gregor. Reference index: . stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-20353449510485655652020-08-22T05:38:00.001-07:002020-08-22T05:38:06.634-07:00Marketing Report Bokomo Foods Essay1.0. A report introducing market information so as to educate an oat organization Bokomo Ltd. To consider whether to extend more in the United Kingdom showcase. 2.0 Executive synopsis. This is a short report, containing showcasing information on both the oat advertise and a particular business, Bokomo UK. The information was acquired from auxiliary showcasing research. Bokomoâ's site was one of the principle reference control. With the discoveries and examination, it was suggested that Bokomo ought to extend their own image items more in the UK. The PEST examination of the UK basic food item industry remembered for this report was utilized to feature the outside components that can influence Bokomoââ¬â¢s activity and decipher how these variables will impact Bokomo. Moreover, through the market investigation it was discovered that Kelloggââ¬â¢s and Weetabix essentially lead the grain business, trailed by Nestle and Jordans. These organizations have a wide scope of brands focused at various buyers, and they have client devotion, which can make it harder for more up to date organizations to enter this part. As referenced previously, in the grain showcase there are a huge assortment of focused purchasers like kids, ladies, and families. The primary key patterns in the market are helpful bites and awareness towards wellbeing. Aside from that, own marked names are likewise picking up fame as they offer shoppers a similar item at a less expensive cost. SWOT investigation permitted us to devise the companyââ¬â¢s inward examination. Qualities incorporated their notable notoriety and clients, for example, enormous food retailers (Tescoâ's), to which they sell production and bundling administrations. Shortcomings comprise of the negative viewpoints the organization faces, including their not commonly recognized name, and general negative exposure they face in this intricate area. Openings were conceived from the social components from the PEST examination as changes in customer tastes and patterns are openings were this organization can profit by addressing those requirements. These were alsoâ an significant piece of the report as it influenced the last proposals for the organization. Dangers incorporated the budgetary downturn and expanding levels of movement. Bokomo Foods is a significant oat maker in the United Kingdom, built up around 80 years prior. In spite of not being a commonly recognized name, is a UK driving grain creator and the organization has accomplished assorted variety by delivering a scope of own-name items. Besides, they fabricate marked items for huge organizations, just as marked bundling administrations like Bag in Box, Pot or Pouch. These administrations are for driving retailers, for example, Tescoâ's, Sainsburyâ's and Morrisonââ¬â¢s, among numerous others. 3.0 Introduction + Aim. This is a report whose point is to introduce showcase information so as to illuminate Bokomo plc. an oat organization, regardless of whether further development in the UK advertise is gainful right now. The report will distinguish and break down the present business circumstance, utilizing SWOT investigation, and survey the macroeconomic point of view of the general UK basic food item industry utilizing PEST examination. The SWOT examination will assist us with inspecting the particular organization factors, as it is basic to comprehend these so as to relate them back to the PEST and market patterns. Both inner and outside elements influence how Bokomo will work now and later on. 4.0 The basic food item showcase condition â⬠PEST investigation 4.1 Political Political components affect the investigation of outer variables since they are controlled by the level of government mediation in the economy. The political circumstance in the UK is steady. Her Majestyââ¬â¢s Government, drove by Prime Minister David Cameron of the Conservative Party, is chiefly worried about the money related emergency influencing economies everywhere throughout the world and to reinforce the monetary situation of UK comprehensively. Through work enactments, the legislature urges retailers to give a blend of openings for work from adaptable, lower-paid and privately based employments to exceptionally gifted, more generously compensated and halfway found occupations (Balchin, 1994). Relocation largy affects the staple business, as it gives new clients, just as open doors for grocery stores to oblige the diverse culinary societies of foreigners. Movement additionally prompts an adjustment in size of work pool, which could affect the accessibility of laborers. Most recent figures from the Office for National Statistics show about 503,000 individuals came to live in the UK in the year finishing June 2013, contrasted and 517,000 individuals the earlier year (ONS.gov, 2013). 4.2 Economic Monetary variables are critical to consider with respect to the UK basic food item showcase, as they are profoundly compelling to request, costs, costs, and benefit. One of the most persuasive factors on the economy is high joblessness level, which diminishes the compelling interest for some products, unfavorably influencing the interest required to deliver such merchandise. Joblessness in the UK is at 7.1% as of January 2014, as indicated by BBC. Another exceptionally pertinent monetary factor is the staple market size and the market development. IGD conjecture that the UK staple market worth can't avoid being worth à £205.9bn in 2018, a 21.3% expansion on 2013 (IGD.com, 2013). This is useful news to Bokomo, since any extension would be conceivable with respect to the accessibility of region in the market to grow. Another market normal for significance is the measure of spending on staple goods with respect to by and large retail use in the UK. The basic food item marketââ¬â¢s s hare represents 54.9p in each à £1 of UK retail spending (IGD.com, 2013). 4.3 Social As per Askew (2013) deals in the grain business have been feeling the squeeze in these previous years, particularly because of the changing social patterns and propensities for customers. Despite the fact that deals in this market have been steady, development has been moderate. Customary breakfast propensities have changed and individuals devour less oats in light of a busier way of life. Likewise expanding number of purchasers skip breakfast. An expansion in female laborers has additionally affected this, which is the reason rivalry for helpful alternatives is growingâ more each time. An expanding number of individuals currently search for simple and snappy options in contrast to plunking down and eating. Be that as it may, they hope to get similar supplements and solid advantages with these advantageous choices. A developing number of ladies presently give unique consideration to what they are eating, checking the naming, dietary data and elements of every item. Progressively, ladies have a more prominent worry with their weight and good dieting. Of late, the interest for childrenââ¬â¢s grains has declined as a result of the sugar content it has. Grain organizations use advertising to further their potential benefit and draw in kids with undesirable items. Their principle source has been TV adverts and the majority of the grains for youngsters have high sugar content with low dietary benefit, a reality of which more guardians know. Aside from purchaser worries about wellbeing, they are likewise getting progressively mindful of the earth. In this particular market, numerous grain organizations presently control their water use, vitality use, squander delivered, and so forth. The majority of them likewise give close consideration to the bundling of the item, such as utilizing reused bundling. Another social factor that influences the staple market when all is said in done is the various culture in UK. There are such a large number of individuals with various societies that don't pick grains as their first decision for breakfast; rather they have their own dietary patterns. Accordingly, it is significant for the makers in the basic food item market to comprehend the requirements of the whole populace and meet them. Besides, grocery store own-image items have increased a great deal of prominence as a result of the financial downturn. As customers have constrained spending power, they incline toward spending on a less expensive item that permits them to get similar advantages. 4.4 Technological In the present mechanical age, everybody, from individual to professionalâ interaction, is profoundly dependent on innovation. Along these lines, innovative advances are significant for the turn of events and upkeep of business culture. Advances in innovation have permitted the basic food item industry to develop. An amazing model is the downfall of Blockbuster, who was hesitant to investigate online choices, and their subsequent refusal to purchase Netflix and to adjust to changing patterns lead to their insolvency and last conclusion on January 14, 2014. Online shopping for food holds 11% of the circulation channels of the UK basic food item market and forecasts recommend online deals in the US will develop by 15% in 2014 to à £189.3 billion, while in Europe, deals are required to ascend by 18% to à £131.2 billion. Web based shopping has helped individuals go through their day all the more proficiently and decreased the exertion of conveying overwhelming basic food item sacks. Innovative advances at the market has added to increasingly proficient client support and loading endeavors. The appropriation of Electronic Point of Sale (EPoS), Electronic Funds Transfer Systems (EFTPoS) and electronic scanners have incredibly improved the effectiveness of dispersion and loading exercises, with needs being imparted nearly progressively to the provider (Finch, 2004). Gadgets, for example, the self-checkout machine and Radio Frequency Identification (RFID) have allowed the basic food item industry to develop and oblige clients in a powerful manner. 5.0 Description of item explicit market 5.1 Main rivals The main grain brands and the greatest contenders of Bokomo oats in the UK are Kelloggââ¬â¢s and Weetabix, announced Companies&Markets (2013). Kelloggââ¬â¢s showed up in the UK in 1922 and from that point forward has kept up its situation in the market, by concentrating on advancement and extension of their items. In 2012, it had 32% of significant worth offer, driving in the UK oat advertise offering a wide scope of items. Throughout the years, Kelloggââ¬â¢s has extended to more than 180 nations on the planet and has around 39 brands of grains. Weetabi stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-60282866366136159292020-08-08T15:00:00.001-07:002020-08-08T15:00:03.120-07:0010 Amazing Fantasy Novels You Need to Read Now10 Amazing Fantasy Novels You Need to Read Now From feminist fantasy to African mythology to Muslim writers inspired by ancient Arabia, weve compiled a list of some amazing (and wonderfully diverse) fantasy novels you need to read if you love the genre. Many on this list are new authors who have recently published their debut fantasy novel, or established authors who have made it to the New York Times Bestsellers list with a fresh foray into fantasy after publishing in other genres.Whether youre looking for a coming-of-age Young Adult fantasy story or an old-school dive into the Dungeons Dragons universe, there should be something on this list just right for your tastes. New fantasy authors are subverting and reinventing the genre, opening up a golden age in fantasy writing, so happy reading!New fantasy authors are subverting and reinventing the genre, opening up a golden age in fantasy writing. Photo by Matteo Kutufa on Unsplash.The Womens War by Jenna GlassPraised as an epic feminist fantasy for the #MeToo era, The Womens War is Jenna Glasss debut fantasy novel and is the tale of a revolutionary spell that gives women the ability to control their own fertility. Set in neighboring kingdoms ruled by kings and noblemen, the tale offers imaginative worldbuilding coupled with magic that only women can wieldâ"magic which threatens to tear down the patriarchal structure in which women are nothing more than property and bargaining chips. When a young disinherited daughter of a king and a widowed mother of two adolescent children discover it, their world and experience as women will never be the same.Getting Wilde By Jenn StarkAs the first book in the 11-volume Immortal Vegas series, Jenn Starks Getting Wilde has been praised by critics as hilarious, sexy, and thrillingly high action. This urban fantasy series follows Sara Wilde, a magical artifacts hunter and rescuer of young psychics being sold on the black market. With the help of a Tarot deck, she helps clients find thingsâ"magical things, in fact. When a n ew job offers her a big payday, the stakes include breaking into the Vatican and getting too close for comfort to the Devil.Enter Saras most mysterious client, the wickedly sexy Magician, with a job that could yield the ultimate payday. All shell have to do is get behind Vatican walls... and steal the Devil himself. Complete with an ancient and mysterious magical Council, militant forces seeking to destroy all magic, demigods, twisting catacombs and Rome and Vegas rowdy nightlife, Sara confronts the underworld of magic in an exciting read that is hard to put down.We Hunt the Flame by Hafsah FaizalJust released this month, Hafsah Faizals debut fantasy novel, We Hunt the Flame, is hailed as lyrical and spellbinding and Paste Magazine listed it in its Top 10 Most Anticipated YA Novels of 2019. With its inspiration drawn from ancient Arabia, We Hunt the Flame tells the story of Zafira, a huntress who disguises herself as a man while braving cursed forests and feeding her people with her kills.Living in the same kingdom is a young man known as the Prince of Death, who carries out assassinations for anyone who defies his father, the sultan, and whose compassionate nature must be hidden beneath a brutal exterior and family expectations. As war brews and danger finds them both, these young characters seek an ancient, magical artifact to achieve different aims. Its a story of bravery, self-revelation, and identity set in a lush world full of magic and mystery.Perfekt Order (The Ãre Saga) (Volume 1) by S.T. BendePerfekt Order by S.T. Bende is another YA fantasy should be on your list of must-read books, especially if you enjoy witty, well-rounded characters and Norse mythology. It tells the story of seventeen-year-old Mia Ahlström, an engineering student at Redwood State University, who meets an arrogant, overprotective Tyr Fredriksen at her first college party. But Tyr is not what he seemsâ"or rather, is much more than he seems. Hes actually the Norse God of War, on Earth to protect a valuable Asgardian treasure, and Mia, too, if shell let him. The repartee in this book make it a fast, fun read.Empire of Sand (The Books of Ambha) by Tasha SuriTasha Suris debut fantasy novel, Empire of Sand, tells the story of Mehr, an illegitimate yet privileged daughter born to a nobleman father and magical, nomadic mother who she never knew. Inheriting her mothers magical gifts of controlling the dreams of the gods, Mehr captures the attention of the Emperors mystics, who persuade her to use her magic to help build the Empire. This Mughal India-inspired novel contains a darkly woven story that is as original as it is impressive, prompting one reviewer to state, I am beginning to think that we are at a new golden age of fantasy literature.A Darker Shade of Magic: A Novel by V.E. SchwabVictoria V.E. Schwab is a #1 New York Times bestselling author of more than a dozen books and the first book in her Shades of Magic trilogy, A Darker Shade of Magic, is arguably her writing at its best. Lyrically compelling and haunting, A Darker Shade of Magic tells the story of Kell, a magician and smuggler with a rare ability to travel between parallel Londons defined by a colorâ"Red, Grey, White, and Black. Each London has a varying relationship with magic, and those who practice it, and the book is equal parts fantasy, romance, inter-dimensional travel, and adventure combined with a strong female character who is intriguing from the start.Perdido Street Station by China MiévilleHaving won both the Arthur C. Clarke Award and the British Fantasy Award, China Miéville, London-based author of Perdido Street Station, knows how to use equal parts magic and science to build fantastical worlds that are not for the faint of heart. For this novel, he weaves a dystopian society beneath towering ribs of an ancient beast, and inhabitants of it that include both humans and arcane races in a steam-punk inspired, cross-species filled setting. The main character is Isaac, a scientist who conducts experiments for a half-bird/half-human entity, and feeds a growing caterpillar hallucinogenic drugs only to soon discover its true, horrific intent. This novel includes gore, sex, immoral experimentation, and technobabble, but offers plenty for fantasy-lovers to digest (pun intended).The God Catcher by Erin M. EvansIf you are a fan of Dungeons Dragons, you should add The God Catcher by Erin M. Evans to your fantasy reading list. Set in the City of Splendors, part of the Forgotten Realms created by Ed Greenwood, this is a coming-of-age story about Tennora, a bookish yet renegade young lady who desperately wants to be a wizard. She finds the opportunity upon meeting Clytemorrenestrix, who claims to be a dragon, only to later be warned that the dragon woman is not all she claims to be. In fact, shes dangerous, and Tennoras life could be in peril by participating in her malevolent plans.Black Leopard, Red Wolf (The Dark Star Trilogy) by Marlon JamesBlac k Leopard, Red Wolf by Jamaican-born Marlon James is the first novel in Jamess Dark Star trilogy, combining African mythology and history with unforgettable and fantastical adventure. It is a non-linear narrative revealing the story of Tracker, noted for his hunting skills, who is hired to find a boy who disappeared three years ago. He finds himself in the company of a diverse group of unusual characters with the same purpose in mind, one of which is a shape-shifting man-animal known as Leopard. Questioning who is telling the truth and why the young boy is being sought after so desperately, Tracker learns that theres much more to life than his usual, solitary lifestyle.Empty Monsters (The Books of Oreyn) by Cat HellisenCat Hellisens Empty Monsters is a coming-of-age tale of family expectations and finding ones own path as much as it is about the family were born into versus the family we choose. After discovering a magical lineageâ"the very lineage his family has sworn to rid the w orld of for generationsâ"the main character, Aden, immerses himself in an experience that he was once taught to fear. In doing so, he learns a truth about who the real monsters are and his role in their collective story. One reviewer notes, This isnt your typical swashbuckling, sword-and-sorcery style fantasy. Its quiet and introspective, more character study than adventure. stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-23674793198557257352020-05-23T13:09:00.001-07:002020-05-23T13:09:03.318-07:00The Cheese and the Worms Book Review Essay - 1686 Words The Cheese and the Worms Book Review The rise of literacy towards the end of the Middle Ages brought with it a torrent of individuals ready to think fro themselves and formulate their own theories and ideas regarding God and the Christian faith. For a long time, the church held a near monopoly on literacy and used this to maintain control over peopleââ¬â¢s lives and beliefs. While some of these new intellectuals created ideas that would forever change the way people envision themselves and their relation to God and the universe, some simply patched together tidbits of ideas that were not born out of deep philosophical inquiry, but had more of an instinctive type of logical grounding. This was the line of thinking that made up Domenicoâ⬠¦show more contentâ⬠¦He describes this as being analogous to cheese forming out of milk. (Ginzburg, 5-6) He argued that a mass formed out of the four elements: fire, earth, water and air. From this universal mass came forth God and the angels, much like sprung forth from the cheese, in accordance with the beliefs of the time. Added to his non-standard beliefs was his assertion that When confronted about these ideas, Menocchio, strangely, responds in different ways and uses different, seemingly incompatible excuses. In some parts, he claims that these beliefs came from his mind alone, and that, while he is a blasphemer, blasphemy is good and useful. It is what he is meant for in a sense, like how a carpenter is meant to work with wood. He also, in some instances, claimed that he was being plagued by a devil and begged for forgiveness. These words were not his own, but he desired help from the church to overcome the devilââ¬â¢s grasp on him and mercy for what he had said. When it became clear that he would not be able to escape this round of inquisitions, he let loose all of his blasphemous beliefs. Eventually, these statements led to his being burned at the stake for the crime of heresy against the church. In the book, Ginzburg does more than just state the events as they transpired; he analyzes the possible ways in which Mennochio may have come to the conclusion of his new religious belief. Ginzburg investigates the possible origins forShow MoreRelatedEssay about An Argument in Defense of Historian Carlo Ginzburg1303 Words à |à 6 Pagescase with the peasant class of medieval Europe. Italian historian Carlo Ginzburg, in an attempt to better understand the cultural attitudes of medieval peasants, takes on an innovative and controversial task in The Cheese and the Worms. The Cosmos of a Sixteenth Century Miller. The book is centered on a curious sixteenth century miller named Menocchio and his interactions with the Inquisitorial board while on trial for heresy. Ginzburg, however, intends to do more than just tell the story of a millerââ¬â¢sRead MoreInternal Revenue Code 1939278050 Words à |à 1113 Pagesbanks-----------------------------------14. Cotton futures ------------------ ----------------------------------------------15. Tobacco, snuff, cigars, and cigarettes--------------------------------------16. 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OneRead Morepreschool Essay46149 Words à |à 185 PagesBarbara Tinsley, Arizona State University Preschool Learning Foundations Research Consortium The following research consortium members are recognized for their knowledge and expertise in guiding the development process and for their expert review of the document to be reflective of Californiaââ¬â¢s young learners. Cindy Bernheimer, WestEd Melinda Brookshire, WestEd Caroline Pietrangelo Owens, WestEd Peter Mangione, WestEd Katie Monahan, WestEd Stephen Moore, University of California, stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-9197081195373330832020-05-12T08:42:00.001-07:002020-05-12T08:42:03.173-07:00Parenting Styles And Their Effects On Children - 1572 Words Parenting Styles and Their Effects on Children Parents play a key role in their childrenââ¬â¢s lives, including supervision, involvement, love, support, comfort, and a wide variety of discipline and punishment. The relationship between parenting styles and child is vital and impacts the childââ¬â¢s physical, mental, and emotional well-being. Parenting involves two dimensions, demandingness and responsiveness sometimes referred to as control and warmth. With the use of these dimensions four parenting styles have been established; authoritative, authoritarian, permissive, and disengaged. Additionally these different parenting styles have various effects on children including academics and prosocial behavior. To begin, there are two dimensions involved in parenting. The first is demandingness also known as control, the degree to which parents require their children to obey set expectations and rules for behavior (Arnett Maynard, 2013). An example of this is having a set list of r ules for tasks to complete after the child returns from school and how often punishment is practiced when tasks arenââ¬â¢t completed. Responsiveness, or warmth, is the degree to which parents are sensitive to their childââ¬â¢s basic needs for compassion, love, and concern (Arnett Maynard, 2013). 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No other person or outside force has a greater influence on a child than the parent. Parents use various techniques to raise their kids. How a child is raised or developed depends on the structures that the parents used. A parent is not intrinsically bad or good; he or sheRead MoreParenting Styles And Its Effect On Children Essay1382 Words à |à 6 Pagessituation or opinion based on how we were raised, or how we raise-or plan on raising-our own children. With this said it is undeniable that parenting styles and their effectiveness vary. In research, parenting styles have been split into four categories the authoritarian, authoritative, permissive, and the uninvolved. Within these categories, researches have attempted to map the effectiveness of parenting styles and the pos itive and negative outcomes of each. Despite the eclectic and commonly erraticRead MoreParenting Styles and Their Effects on Children1545 Words à |à 7 Pageshave found patterns in parenting styles and their effects on children. Parenting isnââ¬â¢t only a collection of skills, rules, and tricks of the trade (Lloyd, Carol. 2012)â⬠, it defines who you become, reflects your culture and represents values important in a family. Parenting style has a long term impact on a childââ¬â¢s development, success and outlook on life. The three styles of parenting are permissive parenting/hands-off parenting , authoritarian parenting, authoritative parenting .Studies revealed thatRead MoreParenting Styles And Their Effects On Children2090 Words à |à 9 PagesParenting Styles and Their Effects on Children We must all realize the impact we have on the world around us, whether it be an immediate effect or an action that releases a chain of events that is unforeseeable. Taking responsibility for the activities we partake in during everyday life is crucial for progressing in the future. This concept becomes much more actualized when we are raising our children. Children are undoubtedly the future of today. How we raise them will immediately impact what kindRead MoreOverview of Parenting Styles and Their Effects on Children1463 Words à |à 6 PagesAccording to Websterââ¬â¢s dictionary, the definition of parenting is of ââ¬Å"the process of raising and educating a child from birth to adulthood.â⬠Have you ever pondered on how different you would be if your parents would have raised you differently? Everyone was raised differently, therefore we all will be different types of parents. We may cherish the way our parents raised and disciplined us, so weââ¬â¢ll utilize those techn iques when we become parents. On the other side, we may despise the way our parentsRead Moreeffect of parenting style on the academic development of children6694 Words à |à 27 Pagesview on parenting as the skill or activity of looking after your own children. Davies (2000) opined that parenting (or child rearing is the process of promoting and supporting the physical, emotional social and intellectual development of a child from infancy to adulthood. Parenting style is a psychological contrast representing standard strategies that parents use in their child rearing (stantrock, 2007). There are many differing theories and opinions on the best ways to rear children, as wellRead MoreThe Effects Of Parenting Styles On The Psychological Development Of Children And Adolescents999 Words à |à 4 Pagesdifferent parenting styles on the psychological development of children and adolescents. Today, there are four vital parenting styles in psychology: authoritative, neglectful, indulgent and authoritarian. Each style possesses its own different characteristics and each produce different psychological developments in children and adolescents. In order to understand the effects of parenting styles on a personââ¬â¢s psychological development, it is obligatory we consider how a particular parenting style affectsRead MoreDiana Baumrind s Effect Of Parenting Styles On Children Essay1312 Words à |à 6 PagesDiana Baumrindââ¬â¢s effect of parenting styles on children Baumrind was born into a Jewish community in the New Yorkââ¬â¢s Jewish enclaves. She was the first two daughters of Hyman and Mollie Blumberg. Diana, the eldest in an extended family of female cousins, inherited the role of eldest son, which allowed her to participate in serious conversations about philosophy, ethics, literature, and politics. She completed her B.A. in Psychology and Philosophy at Hunter College in 1948, and her M.A. and Ph.D. in stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-80145897568947292902020-05-06T12:08:00.001-07:002020-05-06T12:08:46.087-07:00Education Is the Most Powerful Weapon Which You Can Use Free Essays Education is that plan that will improve living. Abraham Moscow said, Self actualization is the ultimate goal that man desires , then. Education is the best way to transform one s life. We will write a custom essay sample on Education Is the Most Powerful Weapon Which You Can Use or any similar topic only for you Order Now Discovering who you are. Breaks all form of depression, anxiety and low self-esteem. It gives you that hope to keep pushing on, knowing you will become a medical doctor. Astronaut, leaver. President, banker and so on, There are many problems in our world today, we as youth need to break Out Of Our shell, move away from Our comfort zone and bring Out that wonderful idea. Rite great books, Sing songs, invent devices that will be a blessing to mankind. True education ignites one s spirit to bring a positive change. Even Nelson Mandela knew the importance Of education that Why he Said, education is the most powerful weapon which you can use to change the world . Imagine if Mandela had no education, would he be able to change his country. In a country like ours where there are many cultural and tribal diversities, education is the connecting factor. Education in Nigeria is in a state of dilemma, strike by teachers and lecturers, poor facilities In our schools. This has made many youths to use their potentials for wrong purposes. O switch on your TV and radio set. Sad news Is what s see and hear, youths involved In arm robbery, oil There s always way out, we all have a parts to play, to end this consternating problems. The youths, governments, parentââ¬â¢s. Reels. Us leaders, teachers and lecturers. Parentââ¬â¢s should support the youths in their choc. E of career or what they love doing. The Nigerian government needs to make policies, provide funds and facilities that will revive the poor state of our education system. All teachers should be passionate in their job and keep all selfish desires away. We the youths have the biggest part to play, we should take all opportunity to learn, so as to use our potentials to create a positive change. In conclusion. Education is what we all need as youths to improve on yourselves. Cre ate ideas, and boost your talents. Learn new things. Remember that your potential is for positivist and not negativity. It all in your hands. Stay positive, dream big, be creative, be original. Be yourself. Use what you learn everyday as a tool to change your society, Nigeria and the world. Education Is the Most Powerful Weapon Which You Can Use to Change the Worldliness Mandela By Kamikaze From time past till now, man has always searched for some form of knowledge and skill. He has observed his environment, seen problems and improve his world. People say, education is the key to success , be it formal or informal. Changing the world is never an easy Job, but it all begins with that little step you take. Education comes from observation; you see a problem as an Abraham Moscow said, Self actualization is the ultimate goal that man desires , then, education is the best way to transform one s life. Discovering who you are, breaks all pushing on, knowing you will become a medical doctor, astronaut, lawyer, president, banker and so on. There are many problems in our world today, we as youth need to break out of our shell, move away from our comfort zone and bring out that wonderful idea, write great books, sing songs, invent devices that will be a blessing to Mandela knew the importance of education that why he Said, education is the most in Nigeria is in a state of dilemma, strike by teachers and lecturers, poor facilities in you switch on your TV and radio set, sad news is what is see and hear, youths involved in arm robbery, oil theft,terrorism,prostitution,fraud. There is always way governments, parentââ¬â¢s, religious leaders, teachers and lecturers. Parentââ¬â¢s should support the youths in their choice of career or what they love doing, the Nigerian poor state of our education system. All teachers should be passionate in their Job change. In conclusion, education is what we all need as youths to improve on yourselves, create ideas, and boost your talents. Learn new things. Remember that dream big, be creative, be original, be yourself. Use what you learn everyday as a tool How to cite Education Is the Most Powerful Weapon Which You Can Use, Papers stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-91307021935389164792020-05-02T00:54:00.001-07:002020-05-02T00:54:02.621-07:00Geographic Segmentation Systems and Methods - Free Samples Question: Discuss about the Geographic Segmentation Systems and Methods. Answer: Introduction The Hyundai Motor Company is a South Korean Multinational automotive manufacturing company. Its headquarters is situated in Seoul, South Korea. The company was founded in 1967 and since then, they have made their presence in various parts of the globe. The company is known as the third largest vehicle manufacturing brand in the globe and deals in various segments of cars. As per the case study, Hyundai Motor Company has planned to launch a small SUV brand in Australian market in the name of Kona. The Kona brand appeared in Hyundai dealerships accompanied by a high visibility marketing communications campaign. Management of the organization decided to launch Kona in the Australian market by reviewing their past performance in Australia. Company has a significant sales and market share in Australian Consumer Passenger Vehicle Market. In relation with the successful launch of the new car in the target market, promotional campaign will be discussed in this report. Marketing objectives, p rimary competitors of the organization, target market of the organization, USPs of the car, etc. elements related with the marketing and promotion will be discussed in this report so that the launching of the car would be done in an effective manner (Hyundai Motor Company, 2018). As per the case study, Hyundai Motor Company has decided to launch a small SUV in the Australian market in order to expand their customer base in the small city cars market. Primary objective behind launching small SUV car is to expand its market share in the Australian market along with increasing their sales. Kona has been launched to develop a distinctive image in the market and for making their product unique from its primary competitors. Hyundais new small segment SUV is a five seater car along with the seating capacity; it has a large cabin and boot space through which outstation trips could easily be planned. Apart from these features, the new SUV has been launched in both manual and automatic variants along with the option in diesel and petrol variant. While comparing this car with its competitor cars in this segment, Kona has been found has the most reliable and strongest product. With the help of this car, organization has planned to cross the 1 million new car sales in one year after its launching date (Hyundai Motor Company, 2018). Marketing objectives Organization has launched Kona with the view to acquire a large part of the market share in terms of small city cars. While in the initial period, organizational main objectives will be spreading awareness amongst the target audience in relevance with the cars unique features, specifications and other advantages. Apart from this, organizational main objective behind launching this car is to reach to the target sale of 1 million new cars in one year after its launching. Increase in the customer base in the first three months after the cars launching is another major objective of Hyundai (Jo You, 2011). Along with the increase in the demand for the car and increase in the market share in the target market, organizational other marketing objectives linked with this car is customer acquisition, retention and gaining competitive advantage in the market (Armstrong, et. al., 2015). Hyundai Konas primary competitors are Honda HR-V, Mazda CX and Mitsubishi ASX. From the above figure, it could be evaluated that in all aspects, Hyundai Kona is far better than its competitors. With the help of this, organization will be able to attain adequate competitive advantage in the target market along with developing a unique image in the target market. Hyundai Kona comes with packed technology that helps the driver to control the car and be on track while being connected. With features like the Head-Up Display that has never been seen in Hyundais SUV range, the Kona is a small SUV designed for todays hyper connected world (Hyundai Motor Company, 2018). Target market In relation with determining the most appropriate target market for the newly launched small SUV in the market, it is necessary to use segmentation strategy. Segmentation strategy is used for dividing a huge market into small groups with the objective of analysing the most appropriate market from the organizational perceptive in relation with the particular product. As per the case study, Hyundai is launching small SUV in the Australian market with the objective of enhancing its market share in small city cars market. For analysing the target market for newly launched Kona, it is necessary for the organization to evaluate all segments of the target market (Lee, Kozlenkova Palmatier, 2015). Demographic segment of the segment criteria defines that people are classified on the basis of their age, income, gender, family size, etc. Psychographics are classified on the basis of unique personalities, traits, attitudes, interest and lifestyles (George, et. al., 2018). Apart from these two types of segmentation, geographic are classified on the basis of nationality, country, city, etc. The last one is behavioural segmentation and in this category, people fall down who purchase products on the basis of consumer buying behaviour. In relation with the small SUV car, organization could use demographics behavioural types of segmentation strategies for approaching towards their target audience (Wedel Kamakura, 2012). Hyundai will focus over young people below age 35 for promoting their new small SUV Kona in the Australian market. This is because this car is designed by considering the two most basic features i.e. fun and safety and with the help of these features, organization will easily approach to its target audience and the car has also been designed by considering the choices of young people. Hyundai Motor Company has launched small SUV car with the objective of increasing the companys market share in the small city cars market along with gaining competitive advantage in the Australian market. In relation with this, positioning statement for Kona is Live more Vibrant Life. With the help of this, organization will be able to make a separate image in the target market by providing unique features along with advanced specifications and safety measures to the target audience at reasonable prices. This will help the organization to uplift its sales and the objective of achieving to the 1 million new cars sales in one year will also be acquired easily (Hofmann-Wellenhof, Lichtenegger Collins, 2012). Unique selling proposition Technological features of Kona are advanced enough to make its distinct and better image from the companys cars in the same segment. Along with this, advanced safety measures has also been fitted in the car because the most two important things in a car is fun and safety. The Kona has been built by fulfilling both the expectation because it is fun to drive along with modern safety features including Hyundai SmartSense technology. Apart from this, Hyundai also offers complimentary first service at 1,500 km; Hyundai offers Australias highest levels of ongoing support and care in our iCare program (Hyundai Motor Company, 2018). For communicating with the target audience, organization has adopted various advertisement and promotional strategies. In these strategies, primary message which will be communicated to the target audience is the positioning statement of the organization i.e. Live a more Vibrant Life (Gurin, et. al., 2013). Hyundai is engaged in the automotive industry since a very long time and they have gained a reputed position in the industry along with the high trustworthiness amongst the customers. This is the first time; Hyundai has entered into small SUV market with the objective of increasing their market share in the small city cars market (Hyundai Motor Company, 2018). Non-digital media platforms In relation with spreading awareness amongst the target audience about the specification and the features of the car for the purpose of promotion and advertisement, organization could use various strategies such as print medium of promotion, digital medium as well as through special events. Amongst the print mediums, the most popular range of mediums which could be used by the organization for promoting their newly launched car are TV, radio, newspapers, magazines, etc. (Chaffey Ellis-Chadwick, 2016). Hyundai will implement mixture of print as well as digital medium of advertisement and promotion for promoting their newly launched small SUV in the target market. Amongst the available techniques, social media platforms like email marketing will be majorly used for promotion of the new car. Apart from this, organization could also promote their new car through trending strategy of sponsorship of special events. In terms of digital mediums of promotion and advertisement, organization could use their official site for providing appropriate information in relevance with the new small SUV car along with this; social media platforms could also be used as it is the most trending strategy for uplifting the demand of the newly launched products as well as for uplifting sales. Communications objectives Objective behind communicating with the target audience is to spread awareness amongst the about the newly launched product. Along with this, it is also necessary to solve customers queries related to any concern about the product. Apart from this, taking feedbacks about the product is another major communication objective of the organization (Lipsman, et. al., 2012). Hyundais communication objectives are to spread awareness amongst the target audience in relation with the launching of the new car. Along with this, organizational other objectives are to provide sufficient information to the target audience in relevance with the specifications, features and the USPs of the car. This will help the organization to develop better customer relations. Along with the introduction of small SUV car in the target market, pricing objectives are increasing sales and profitability of the organization. In relation to this, organization has adopted cost leadership strategy with the objective of providing unique design and advanced features at reasonable rates to the target audience. By adaptation of the cost leadership strategy, organizational main motive is to acquire large part of the market as well as to uplift their and revenues and profitability so that the desires sales objectives could be attained. With the help of cost leadership strategy, organization would be able to make their separate image in the market. Competitive advantage in the market will also be attained easily in the market. This also helps the organization to develop a unique image amongst the target audience in relevance with the competitors. Value proposition of Hyundai Kona is that it is an advanced technology based small SUV with adequate safety measures. This helps the organization to make their car unique and effective as compared to its competitors (Nagle, Hogan Zale, 2016). Conclusion From the aforesaid information, it can be concluded that Hyundai has planned to enter into small city cars market and for the same objective; the very first car they have launched is Kona which is a small SUV. This car has all specifications which are necessary for fulfilling the basic two requirements about the car i.e. fun with safety. In this report, its promotional campaign have been discussed under which communication objectives of the organization and the mediums used for promoting the new car in the Australian market have been discussed. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Chaffey, D. and Ellis-Chadwick, F., 2016.Digital marketing. Prentice Hall. George, W.B., Smith, K.G., Hansen, I.M., Aurigemma, P. and Sandquist, C.J., Adobe Systems Inc, 2018.Geographic segmentation systems and methods. U.S. Patent 9,860,148. Gurin, C., Reignier, J., Richard, J.C., Beuret, P., Gacouin, A., Boulain, T., Mercier, E., Badet, M., Mercat, A., Baudin, O. and Clavel, M., 2013. Prone positioning in severe acute respiratory distress syndrome.New England Journal of Medicine,368(23), pp.2159-2168. Hofmann-Wellenhof, B., Lichtenegger, H. and Collins, J., 2012.Global positioning system: theory and practice. Springer Science Business Media. Hyundai Motor Company, 2018. Kona [online]. Available at: https://www.hyundai.com.au/cars/suvs/kona. [Accessed 29th March 2018]. Jo, H.J. and You, J.S., 2011. Transferring production systems: an institutionalist account of Hyundai motor company in the United States.Journal of East Asian Studies,11(1), pp.41-74. Lee, J.Y., Kozlenkova, I.V. and Palmatier, R.W., 2015. Structural marketing: Using organizational structure to achieve marketing objectives.Journal of the Academy of Marketing Science,43(1), pp.73-99. Lipsman, A., Mudd, G., Rich, M. and Bruich, S., 2012. The power of like: How brands reach (and influence) fans through social-media marketing.Journal of Advertising research,52(1), pp.40-52. Nagle, T.T., Hogan, J. and Zale, J., 2016.The Strategy and Tactics of Pricing: New International Edition. Routledge. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-63721451728713433762020-03-22T05:32:00.001-07:002020-03-22T05:32:03.042-07:00Animal Cells Essays - Organelles, Cell, Endoplasmic Reticulum Animal Cells ANIMAL CELLS My cell is the animal cell It really depends on which cell you are talking about - different cells do different things. Such as skin cells. They form a barrier on the outside of the body which protects the organs and tissues inside. It stops them getting damaged by bumps and knocks and also prevents bacteria and viruses from getting into your body. The cells structure, contains the Cell Membrane keeping the cell together and controlling what substances go in and out, Cytoplasm is the water-rich matrix within a cell that contains and surrounds the other cell contents. Nucleolus is a small region that is made up of RNA and protiens,it also produces ribosomes. Mitochondria burns food molecules to release energy. This energy is used by cells to do work. This work may be building new molecules which have a particular function in the body, or it may be to produce movement. Ribosomes are often attached along the length of the ER. These manufacture proteins which pass into the i nner part of the tube they might have sugars of fats added and they fold up into the shape they need to be to carry out their function. Rough and Smoth ER. is the sythesis of proteins or transportation materials through the cell Rough ER is rought because ribosomes are stuck to its surface which gies it a rough apperance. New protiens are inserted into the rougth ER there they may be chenimcaly modified. the Smooth ER are sacks that look smooth and are not studded in which chemicals and enzymes are stored.Goli Apparatus modifies and collects and distributes molecules made at one end of the cell and used in another. Lysosomes are bags of destructive enzymes which are produced by the cell to break down complex molecules. Vacuoles are sack that store water,salts, proteins and carbohydrates.Centriole is a structure that comains microtubule protein called tubulin.cytoskeloten is a web of fibres which provide a sort of scaffolding for the cell, keepings its shape and supporting the organe lles which are inside. Cell Wall help protect the the cell from what is outside of the cell and also supports the cell. I hoped you learned alot about the animal cell I enjoyed learning about it and wish that I could of spent more time on the project and it is also amazing that we started life being no bigger than a period on this report. And that how important cells are to our life. Science stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-26535575141262719872020-03-05T19:56:00.001-08:002020-03-05T19:56:02.593-08:00Free Essays on Various Topics1. Discuss the Characteristics of Developing Nations Some of the first things that come to mind when the term ââ¬Ëdeveloping nationââ¬â¢ is used are; backward, third-world, primitive, poverty, disease, unfortunate, and sheltered. All societies at one time or another in their existence were, in fact, considered developing nations, some develop at a faster pace than others and some seem rather stagnant in growth. There are many explanations as to why this occurs, the main determinants being cultural beliefs, including family life and ties, and economical and political ideals. Individually as well as geographically, people, tribes, families, and villages in developing, or traditional, societies are extremely distant. The text sites the main areas of deficiency in these particular societies; isolation, illiteracy, and distrust. With the lack of integration with others outside of their own group, it makes it impossible to have any differing beliefs brought about and in turn, different languages and cultures as well. You can see how this can cause a problem when one is finally faced with someone from a surrounding tribe. All of their life they have been taught that there is no other way than the way they are living, then they are blindsided with other languages and beliefs that they are not prepared to comprehend. This poses a problem for individual groups who reside in an area where there are other groups live nearby, and share a common ground of some sort for hunting or recreation of some sort, it can be a major cause of conflict. It is also noted that the combination of these issues has a snowballing result that follows; there is at first an inability to communicate with one another, which in turn brings suspicion, distrust, and detachment, which in turn brings further isolation, and causes the cycle to repeat itself over and over again. A vital makeup of life in a developing nation is a tribe or a village. Tribes are primari... Free Essays on Various Topics Free Essays on Various Topics 1. Discuss the Characteristics of Developing Nations Some of the first things that come to mind when the term ââ¬Ëdeveloping nationââ¬â¢ is used are; backward, third-world, primitive, poverty, disease, unfortunate, and sheltered. All societies at one time or another in their existence were, in fact, considered developing nations, some develop at a faster pace than others and some seem rather stagnant in growth. There are many explanations as to why this occurs, the main determinants being cultural beliefs, including family life and ties, and economical and political ideals. Individually as well as geographically, people, tribes, families, and villages in developing, or traditional, societies are extremely distant. The text sites the main areas of deficiency in these particular societies; isolation, illiteracy, and distrust. With the lack of integration with others outside of their own group, it makes it impossible to have any differing beliefs brought about and in turn, different languages and cultures as well. You can see how this can cause a problem when one is finally faced with someone from a surrounding tribe. All of their life they have been taught that there is no other way than the way they are living, then they are blindsided with other languages and beliefs that they are not prepared to comprehend. This poses a problem for individual groups who reside in an area where there are other groups live nearby, and share a common ground of some sort for hunting or recreation of some sort, it can be a major cause of conflict. It is also noted that the combination of these issues has a snowballing result that follows; there is at first an inability to communicate with one another, which in turn brings suspicion, distrust, and detachment, which in turn brings further isolation, and causes the cycle to repeat itself over and over again. A vital makeup of life in a developing nation is a tribe or a village. Tribes are primari... stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-15271010895027841542020-02-18T11:22:00.001-08:002020-02-18T11:22:02.825-08:00International Security Essay Example | Topics and Well Written Essays - 2000 wordsInternational Security - Essay Example The conflict between Israel and Palestine is mainly facilitated by the religious disparity seen in the region with the Palestine being Arabs and the Israeli people being Jewish Christians. This essay will look at the international security situation in Israel while referring to the information from the various wars and conflicts between the country and other nations, the internal conflicts that have lasted for years and the role played by various countries in either assisting or resisting its attacks on other countries (Slater, 2006). Israel has been in conflict with Egypt, Jordan and also with Palestine with the peace talks and reconciliation process yielding little despite the effort that has been put by the international bodies to end the conflicts. The conflicts have been due to border issues and the control of fertile areas, the failure to recognize some people and regions and the control of Jerusalem and certain Israeli settlements. One of the most enduring conflicts in the history of Israel is the one with Palestine. This can be dated back to about one hundred years ago with the same arising from the right to own the land between the Eastern Shores of the Mediterranean Sea and the River Jordan. The Palestinians who are few and less armed when it comes to military empowerment have witnessed about one hundred years of suppression and occupation of the land which they considered as theirs by the Israelis. The suffering and loss that has been caused by the occupation of the land has led to their fight to be recognized as a state with their struggles having little fruits to be seen. The Jews on the other hand refer to the land they have been fighting for as the land of their fore fathers and so it is their rightful inheritance that should be given to them without much fighting or conflict. Having a two state solution has been one of the options that has been proposed to stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-41223725246448641152020-02-03T20:00:00.001-08:002020-02-03T20:00:03.892-08:00Fashion brand Feedback Essay Example | Topics and Well Written Essays - 500 wordsFashion brand Feedback - Essay Example The paper "Fashion brand Feedback" is the feedback on Fashion brand. Consistency - When consumers come back to a business for repeat sales, they usually expect to receive the same level of quality as they did the first time. For this season, our existing client reported the collection is too Asian, and therefore, different from the collection they bought last season. Uniqueness- Although the collection has the targeted design, some clients love the golden jacket and golden dress, while some other clients love white long dress. After removing the characters, we still learnt from our clients that some of our pieces have little differences from the collections of our competitors. But most of clients feel that it is better to remove the Japanese characters from the collection. Generally, The designs are interesting in terms of shape, lengths, and volumes, but some of the models like the jumpsuit are not appreciated by the clients; this is because the pieces look easy to wear, but they ar e hard to sell. Color schemes used for this season are black, white and gold; these colors work well than other colors. The buyers complain that the price is higher than their budget; given that the pieces are not made in Italy, the client expects that the prices should be considerably lower. Another reason why the sales are low is that the brand is new and people have not got used to it; people are less likely to buy if the brand is emerging. For this reason, therefore, high price could make the brand less competitive. stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-58099526677816139392020-01-26T16:24:00.001-08:002020-01-26T16:24:05.908-08:00Walmart: Internal and External AnalysisWalmart: Internal and External Analysis Founded in 1962 by Sam Walton, Wal-Mart Stores Inc. is one of the pioneers of discount retailing, along with Kmart and Target. Wal-Mart in US has been solely responsible for selling 35 per cent of all pet food, 24 per cent of all toothpaste, the largest volume of jewellery, groceries, DVDs, CDs, toys, guns, diapers, sporting goods, bedding and much, much more (Ramaswamy, 2004 cited in Hanson, 2008, p. 580-581). The companys success has resulted in many constantly observing it for new wisdom on management and strategy. But the recent years proved to be challenging for Wal-Mart as analysts are doubtful of the companys ability to maintain the pace of growth that it has shown in the previous years. Wal-Mart has to face competition from big players like Carrefour, Metro and Tesco as well as new entrants such as Dollar General. Besides that, Wal-Mart has taken advantage of its massive base of power to force suppliers to do more for less. Employees are also dissatisfied with the companys lack of employee welfare. External Environment Wal-Mart is one of the major players in the retailer industry. It has its own store brands in addition to selling the national brands in US. Being the main retailer in US, it has garnered enough power to negotiate the prices with the suppliers. Recently, it has an image issue due to the lawsuits it is facing, the loss of jobs indirectly linked to it as well as the declaration of bankruptcy or the shutting down of many retailers and manufacturer. Sociological Factors The giant retailer has been accused of paying its employees as low as US$8.23 which amounted being below the federal poverty line for a family of three. The company has also been sued for forcing its employees to work overtime for free. Another lawsuit against Wal-Mart is about the discrimination of women in top management. While about 90 per cent of Wal-Mart associates are women, only 15 per cent are in the top management positions. It is also suggested that Wal-Mart may be hiring illegal immigrants in violation of the law. Ethical Factors Wal-Mart is such a powerful company that its decisions will have a direct impact on all its suppliers and might even result in them filing for bankruptcy or shutting down, causing thousands to lose their jobs. In an ethical way, the retailer does not weigh the consequences or try to reduce the impact as long as the decision is beneficial to itself. Industry Environment Potential Threats of Substitutes Small -scale retailers such as Dollar General which catered to the low-income customers are proving to be among the companies that Wal-Mart needs to be wary of. While the target market seems to be the fastest growing segments of the population in US, the suppliers are also generally satisfied working with Dollar General, as compared to Wal-Mart and its suppliers. Intensity of Rivalry (International Market) Penetrating into the international market has been quite difficult for Wal-Mart because it is not as powerful and reputable as it is in US, unlike the major international players such as Carrefour, Metro and Tesco. There are more competitors that Wal-Mart has to face in the international market. Competitor Current Strategies Competitors like Carrefour are using their longer experience in the international market to their advantage. Carrefour has been accused of leaning on suppliers to choke Wal-Marts supply lines. Another strategy Carrefour employs is to demonstrate a new variation of the Everyday Low Price where its employees are found in Wal-Marts parking lots to distribute fliers, showing price comparisons with the prices at Wal-Mart at an almost real-time basis. Assumptions Major retail players like Carrefour and Tesco believe that they have the upper-hand in the international market as they are more experienced and understand the markets better. Besides that, they already have established reputations among the suppliers and will be more credible as a retailer as compared to Wal-Mart. Internal Environment Reputation with Customers By providing low prices for customers especially those living in the rural areas, many are grateful that they can save up. In addition, Wal-Mart has become so powerful that it is able to sell well-known brands at lower prices and thus proving the superior value it brings to its customers. Capabilities Wal-Mart is equipped with first-hand information about consumer preference data by having suppliers to attach remote frequency devices (RFID) technology in all their packaging to track individual items sold in the store. To improve efficiency of all business transactions with the suppliers, Wal-Marts suppliers also have to an electronic data interchange (EDI) called Retail Link that will track all business transactions with the giant retailer. Core Competency In the recent years, most of the sales of more than 30,000 suppliers are done through Wal-Mart and this puts the retailer in a very favourable position for negotiation of the prices of the products. With great foresight about the retail industry, the company is always ahead of the rest especially in terms of efficiency and delivering its promise to its customers. Stakeholders of Wal-Mart Suppliers The suppliers have become over- reliant on Wal-Mart and need the retailer more than the retailer needs them. Thus when Wal-Mart is determining the prices and thus drawing out significant price concessions from its suppliers, they are willing to comply and absorb any additional prices to make the giant retailer appease. Besides that, the suppliers also have to meet the terms set by Wal-Mart, such as the automated technology demands to have the Retail Link for their business dealings with Wal-Mart and the RFID technology in all their packaging. Suppliers are also expected to show up just when they are needed in the case of deliveries as they will be due for payment for any delivery that they miss or delay. Employees Employees have sued Wal-Mart for numerous reasons, showing their dissatisfactions with the company. Wal-Mart has been accused of making the employees work overtime without any allowance, paying low wages and involved in unfair labour practice against women in separate occasions. SWOT (S)trengths Has its own logistics as well as its own trucks and a private satellite A systematic and controlled management practice with the suppliers First-hand data about customer preference, more insight into the target market (W)eaknesses Wal-Marts image problem where the supplier are intimidated by it Ignores price increase- resulted in the suppliers shutting down, be forced into a merger/ transfer the production overseas Indirectly linked to thousands losing their jobs (O)pportunities Wal-Mart as a willing teacher, constantly educating the suppliers with new technique to tackle cost control and efficiency more would be ready to work with it (T)hreats Unreliable employees because of how they are treated by Wal-Mart Upstart chains like Dollar General contesting Wal-Marts position in the US retail market Review of Present Situation Though Wal-Mart is a powerful retailer in US and around the world, it does not maintain a positive image with its suppliers and the public. It may be looked upon in cases where people analyse its success but people may remember the negative aspects of the company better. Recommendations Create a positive image of Wal-Mart To avoid being blamed for all the jobs lost when a supplier could not live up to Wal-Marts expectations, the retailer should try to such situations whenever it can. For example, it could compromise with a supplier regarding the prices of the stocks when the prices increase. Other than that, it can donate to charitable organisations as a way of showing that the retailer also cares and gives back to the society. Wal-Mart could also create a fund to aid jobless people until they get another job. Gain employees loyalty References Ramaswamy, K. (2004). Wal-Mart Stores Inc.: Dominating Global Retailing. In D. Hanson, P. J. Dowling, M. A. Hitt, R. D. Ireland R. E. Hoskisson (Eds.) Strategic Management: Competitiveness Globalisation (pp. 577-590). Australia: Cengage Learning Australia. Tsao, A. (2003, September 26). Wal-Marts Stock: No Bargain Here. BusinessWeek Online. Retrieved from http://www.businessweek.com/bwdaily/dnflash/sep2003/nf20030929_9676_db014.htm What Influenced Georgian Style and its Features? What Influenced Georgian Style and its Features? Introduction Georgian style is a style in the architecture, interior design, and decorative arts of Britain during the 17th and 18th centuries. The term ââ¬Å"Georgianâ⬠gets its name from four kings of England who reigned in Britain from 1714-1830. All of them were named George. (DesignIntuit, 2001) Although the George did not have an impact on the style, they perpetuated a movement that is different from the popular Italian and French Baroque style. ââ¬Å"Georgian is a term usually associated in the popular mind with refined furniture, elegant clothes, buildings of deceptive simplicity, classical music, decorous prose, and country houses set in pleasing parks.â⬠(Georgian Housestyle, Ingrid Cranfield). In essence, Georgian is not a style by itself, but an era during that many developments and changes happened in both architecture and interior design. (Worldguide, 2015) Early Georgian style: Influence of classicism Each architect or designer has his own ideas and individual approach. However, all of them had something common: they were heavily influenced by elements of ancient Rome and Greece. In other words, they were driven by the same motivated idea: to recreate the antique classical world. Classicism was considered as godlike: it reproduced the building blocks of Godââ¬â¢s creation and the accords of nature. Furthermore, this (Georgian) period is defined as ââ¬Å"an era of refined neoclassical trendsâ⬠. (Worldguide, 2015) As it was mentioned earlier, the Georgian style was highly influenced by classicism. Young British aristocrats (including architects, designers and furniture makers) in the 17th and 18th centuries took the ââ¬Å"Grand Tourâ⬠of European countries. These ââ¬Å"Grand Toursâ⬠made the influential classes follow classical traditions of architecture and design. However, the Baroque used classical ornamentation and decor in a very open ended way. (David Ross, 2015) However, the British employed these motifs in an inflexible and calm way. (Worldguide, 2015) If Baroque is too much, Georgian classicism is a grace. Early Georgian style: Influence of Palladinism Besides classicism, there was another style that had a very strong impact on the Georgian style. It is a Palladinism, ââ¬Å"a philosophy of design based on the writings and work of Andreas Palladioâ⬠. (David Ross, 2015) He is an Italian architect of the 16th century who recreated the design and proportions of the buildings of antique Rome. (Worldguide, 2015) Famous English architect Inigo Jones brought the Georgian style to Britain in the 17th century. (Worldguide, 2015) Palladinism was a significant factor in the early Georgian style. There was a proportion-based Palladian school of design that dominated British architecture from the mid-1720s to the early 1750s. It was rich and graceful, and there were Roman temple facades and pillars. In addition, a mathematical formulae was used for a buildingââ¬â¢s proportion. However, after 1750 (Dan Cruickshank, 2011) or from around 1760 (Worldguide, 2015), English architects James Stuart, Sir William Chambers and Scottish architect Robert Adam were exposed to a clearer style of classicism around Britain. They were inspired by the archaeological discoveries at Pompei and Herculanium. This new information about Greek and Roman architecture brought about a neoclassical revolution in taste. This emphasises on neoclassicism that became more widespread for design for the duration of the mid-Georgian period, which was until 1800 (Dan Cruickshank, 2011). Early Georgian style: Examples James Stuart One of the best examples of neoclassicism is James Stuart (1713-1788). He went on various ââ¬Å"Grand Toursâ⬠of many European cities like other architects at that time. While he was studying in Greece, his work was inevitably influenced by clear Greek motifs. Due to these studies, he got the nickname ââ¬Å"Athenianâ⬠Stuart. In addition, he published ââ¬Å"Antiquities of Athensâ⬠in separate books from 1762. (Worldguide, 2015) On the picture below shows an example of his work: (St Jamesââ¬â¢s Square, London) Sir William Chambers Sir William Chambers (1723-1796) is one of the architects representing the mid-Georgian period. He was born in Sweden to Scottish parents. His architectural practise was in London in the 1750s. Moreover, Sir William spent time in China, which gives an explanation why his neoclassicism was mixed with Chinese touches and elements. The name of the technique is known as chinoiserie, and it enjoyed modest popularity in Britain that time. He also showed Greek and Roman characteristics of French neoclassicism. (Worldguide, 2015) (Chinese Pagoda in Kew Gardens, London and Somerset House, London) Robert Adam One more example is Robert Adam (1728-1992). He was born in Fife, Scotland. He worked with his brother James on a style airier than the Palladian, using Egyptian and Gothic motifs with Roman decorations. His artworks were symmetrical but not as much as Palladian proportions. Furthermore, he was known to show motifs as ââ¬Å"ribbons, wreaths, sphinx and griffins, ovals and hexagons etcâ⬠. This style was famous as the Adam style. (Worldguide, 2015) (Syon House, West London) Late Georgian style Late Georgian style is known as Regency and was popular during the reign of the British Prince Regent from 1811 to 1820. (The Editors of Britannica, 2015 and Worldguide, 2015) Actually, the Regency style recollected neoclassical elements, but it was opened more to Greek, Egyptian, Asian and French influences than it was before. This style is much heavier in ornamentation than earlier Georgian styles, and building facades were often covered with stucco plaster than noticeable brick. Moreover, interiors were more open and light, and windows became larger. In my personal opinion, the Regency style (Late Georgian style) is akin to a bridge between early Georgian design and approaching Victorian era. Henry Holland For instance, Henry Holland (1745-1806) was the most leading architect of the late Georgian period. (Worldguide, 2015) Hollandââ¬â¢s designs was influenced by Roman, Greek and Egyptian forms and the Empire styles of late 18th century France as well. His style is simpler and more academic. (Sloane Street and Sloane Square, West London) Features of Georgian style Landscape There are many characteristics defining the Georgian period. One of the main features is terrace. The 18th century (David Ross, 2015) was a time of great success of urban developments. Houses had a public and private function. Unfortunately, it meant that there was a need to put a lot of houses into a small space. It lead to the creation of the terrace. The terrace allowed a whole street to have a sense of architectural completeness, also keeping small sizes of houses. Terraces used to take a few forms; typically laid out in straight lines or in quadrangles around a central garden area, or in curves or oval ââ¬Å"circusesâ⬠. In addition, these developments gave birth of the townhouses practical housing built in lengthy, well-ordered terraces, which made boulevard look like neat architectural elements. (Worldguide, 2015) These townhouses were usually four levels in height and made of brick. However, during that period (18th century) the rich were increasingly wealthier and as a result, they began investing money into their households. Wealthy landlords used their huge land to create designed parks, and those parks were called ââ¬Å"country housesâ⬠. (David Ross, 2015) These estates were full of reproductions of classical temples and additional architectural pieces: grottoes, bridges, and that group of fragments called ââ¬Å"folliesâ⬠. Basically, these parks carried on the classical philosophy. Architecture Furthermore, there are other common architectural elements, such as symmetrical form, classical entrances, glass fanlights, large four-sided rooms, sash windows, huge exterior symmetrical stairways, internal hall stairway, pediment door and geometric decorations. (DesignIntuit, 2001) Shape is a main significant feature of this style. The square is ââ¬Å"prominentâ⬠(DesignIntuit, 2001), and shapes are classical. The foundation of Georgian proportion was usually geometrical, with the central block of the building ââ¬Å"often augmented by hyphens and wingsâ⬠(Wentworthstudio, 2015) Homes were only symmetrical. There was not usually an even number of windows (five across for house). This did not allow asymmetry around the middle window of the building. Sash windows ââ¬âââ¬Å"panes divided by wooden barsâ⬠(Worldguide, 2015) ââ¬â were common. In addition, windows were quadrilateral (DesignIntuit, 2001) and had the same width (Worldguide, 2015). However, their height was various from the first floor to the last one. Second floor windows were the tallest ones, while ground floor and third floor windows were shorter, and the windows on the top were almost four-sided. Every Georgian house door is groundwork and supported by monuments. (DesignIntuit, 2001) There was a window on the top of the door, and it was separated by a structure called a transom. (Worldguide, 2015) There was typically a hip roof, sometimes with dormers. It was very popular with Christopher Wren. Moreover, a more asymmetrical gable roof would be inappropriate at all. (Wentworthstudio, 2015) Interior design and decorative arts In the Georgian period, there was a significant rise in popularity with regards to interior decoration. (Britannica,2015) When you look at Georgian interiors, think about those architectural elements that are inside ââ¬â large furnace and doorways, and well-balanced proportioned rooms. In addition to architecture and interior design, there were great achievements in the decorative arts. For instance, furniture design met many styles and approaches, ranging from the classical influence, to the straight and simple lines etc. Conclusion Sadly, that period could not last. Victorian morality transformed architecture and other designs because their idea was about adopting gothic style as a national one due to the fact that it was a native design for the Great Christian Empire of Britain. (Dan Cruickshank, 2011) To sum up, the Georgian period, especially architecture left many masterpieces and a variation of styles and ideas. Moreover, the cities and urban quarters created that time (Bath and Bloomsbury in London) are still models of comfortable urban living. Bibliography ââ¬Å"Georgian Styleâ⬠, David Ross, 2015 (http://www.britainexpress.com/architecture/georgian.htm) ââ¬Å"The Georgian Style of British Colonial Annapolisâ⬠, DesignIntuit, 2001 (http://www.designintuit.com/issue0002/focus/ghistory.html) ââ¬Å"The Georgian Era of Great Britainâ⬠, Worldguide, 2015 (http://www.worldguide.eu/wg/index.php?StoryID=148ArticleID=21368) ââ¬Å"Georgian architecture: a classical re-educationâ⬠, Dan Cruickshank, 2011 (http://www.theguardian.com/artanddesign/2011/sep/11/georgian-architecture-british) ââ¬Å"Historic styles: Georgian styleâ⬠, Wentworthstudio, 2015 (http://www.wentworthstudio.com/historic-styles/georgian/) ââ¬Å"Georgian architectureâ⬠, Britannica, 2015 (http://www.britannica.com/EBchecked/topic/230322/Georgian-style) 1 Fast Dissolving Drug Delivery Systems: A Brief Overview Fast Dissolving Drug Delivery Systems: A Brief Overview 1.1 Introduction to fast dissolving drug delivery system Fast dissolving drug delivery systems have rapidly gained acceptance as an important new way of administering drugs. There are multiple fast-dissolving OTC and Rx products on the market worldwide, most of which have been launched in the past 3 to 4 years. There have also been significant increases in the number of new chemical entities under development using a fast-dissolving drug delivery technology. Rapidly dissolving dosage forms have acquired great importance in the pharmaceutical industry because of their unique properties. Rapidly dissolving dosage forms are also called quick-dissolving delivery systems; quick-disintegrating, orally disintegrating, mouth dissolve dosage forms; or melt-in-mouth dosage forms. However, the function and concept of all these dosage forms are similar. In less than one minute, these dosage forms disintegrate or dissolve in the salivary fluids of the oral cavity, releasing the drug and inactive ingredients. Most of the drug is swallowed with the saliva where subsequent absorption takes place in the gastrointestinal tract. By definition, a solid dosage form that dissolves or disintegrates quickly in the oral cavity, without the need for the administration of water, is known as an oral fast-dissolving dosage form. Salient Features of Fast Dissolving Drug Delivery System Ease of administration for patients who are mentally ill, disabled and uncooperative. Requires no water Quick disintegration and dissolution of the dosage form. Overcomes unacceptable taste of the drugs. Can be designed to leave minimal or no residue in the mouth after administration and also to provide a pleasant mouth feel. Allows high drug loading. Ability to provide advantages of liquid medication in the form of solid preparation. Adaptable and amenable to existing processing and packaging machinery Cost- effective [5-9]. 1.2 Characteristics of Fast Dissolving Delivery System [5] 1.2.1 Ease of administration Fast Dissolving Delivery Systems are easy to administer and handle hence, leads to better patient compliance. Usually, elderly people experience difficulty in swallowing the conventional dosage forms (tablets, capsules, solutions and suspensions) because of tremors of extremities and dysphasia. Fast Dissolving Delivery Systems may offer a solution for these problems. 1.2.2 Taste of the medicament As most drugs are unpalatable, mouth dissolving delivery systems usually contain the medicament in taste masked form. Delivery systems dissolve or disintegrate in patients mouth, thus releasing the active ingredients which come in contact with the taste buds and hence, taste masking of the drugs becomes critical to patient compliance. 1.2.3 Hygroscopicity Several fast dissolving dosage forms are hygroscopic and cannot maintain physical integrity under normal condition from humidity which calls for specialized product packaging [10].à à à à à à à à à à à à 1.2.4 Mouth feel Mouth feel is critical, and patients should receive a product that feels pleasant. Any large particles from the disintegrating tablet that are insoluble or slowly soluble in saliva would lead to an unpleasant gritty feeling. This can be overcome by keeping the majority of the particles below the detectable size limit. In some cases, certain flavors can imbibe an improved mouth feel perception, resulting in a product that is perceived as being less gritty, even if the only change is the flavor. Effervescence can be added to aid disintegration and improve mouth feel by reducing the dryness of a product [11, 12]. 2. Introduction to fast dissolving oral thin film. 2.1 Definition Thin film drug delivery is a process of delivering drugs to the systemic circulation via a thin film that dissolves when in contact with liquid, often referred to as a dissolving film or strip. Thin film drug delivery has emerged as an advanced alternative to the traditional tablets, capsules and liquids often associated with prescription and OTC medications. Similar in size, shape and thickness to a postage stamp, thin film strips are typically designed for oral administration, with the user placing the strip on or under the tongue or along the inside of the cheek. As the strip dissolves, the drug can enter the blood stream enterically, ducally or sublingually. The first commercial non-drug product to use thin films was the Listerine PocketPaks breath freshening strips. Since then, thin film products for other breath fresheners, as well as a number of cold, cough, flu and anti-snoring medications, have entered the marketplace. There are currently several projects in development that will deliver prescription drugs utilizing the thin film dosage form [13]. 2.2 Advantages of fast dissolving oral thin film The design of thin film, often referred to as Pharm Film, as an oral drug delivery technology offers several advantages over other modes of drug delivery, such as ingestible tablets, chewable tablets, orally dissolving tablets, softgels, liquids or inhalants[14]. The sublingual and buccal delivery of a drug via thin film has the potential to improve the onset of action, lower the dosing, and enhance the efficacy and safety profile of the medicament. All tablet dosage forms, softgels and liquid formulations primarily enter the blood stream via the gastrointestinal tract, which subjects the drug to degradation from stomach acid, bile, digestive enzymes and other first pass effects. As a result, such formulations often require higher doses and generally have a delayed onset of action. Conversely, buccal and sublingual thin film drug delivery can avoid these issues and yield quicker onsets of action at lower doses. Thin film is more stable, durable and quicker dissolving than other conventional dosage forms. Thin film enables improved dosing accuracy relative to liquid formulations since every strip is manufactured to contain a precise amount of the drug. Thin film not only ensures more accurate administration of drugs but also can improve compliance due to the intuitive nature of the dosage form and its inherent ease of administration. These properties are especially beneficial for pediatric, geriatric and neurodegenerative disease patients where proper and complete dosing can be difficult. Thin films ability to dissolve rapidly without the need for water provides an alternative to patients with swallowing disorders and to patients suffering from nausea, such as those patients receiving chemotherapy. Thin film drug delivery has the potential to allow the development of sensitive drug targets that may otherwise not be possible in tablet or liquid formulations. From a commercial perspective thin film drug delivery technology offers an opportunity to extend revenue lifecycles for pharmaceutical companies whose drug patent is expiring and will soon be vulnerable to generic competition. Advantages of Oral Thin Film Thin elegant film Convenient dosing Fast disintegration Enhance stability Quick dissolving Improve patient compliance Rapid release Life cycle management mucoadhesion Taste masking unobstructive No risk of choking Various sizes and shapes No water needed 2.3 Need for fast dissolving thin film drug development 2.3.1 Taste masking An important aspect of thin film drug delivery technology is the masking of the often bitter and poor taste of drug formulations[14].One method of taste-masking is encapsulation, the coating of drug particles with a polymeric covering sufficient to mask the taste of the drug particle while maintaining the ability to release the drug for absorption. Encapsulation is an efficient method for combining a high ratio of drug-to-non-drug elements in the taste-masked particle. Another method is the use of an ion exchange resin to bind the drug, forming a resinate that is less bitter than the drug alone. Shivang Chaudhary,final year M.S.Pharm student of Indian NAtional Institute of Pharmaceutical Education Research (NIPER) has formulated Taste masked Quick melting oral strip(QMOS) for quick onset of erection, in which they got success in bitter taste masking of sildenfil citrate via its inclusion complexation within B-Cyclodextrin by simple kneading method. 2.3.2 Drug content uniformity Drug content uniformity is a requirement for all dosage forms, particularly those containing low dose highly potent drugs. To uniquely meet this requirement, thin film formulations contain uniform dispersions of drug throughout the whole manufacturing process[15].Since this criteria is essential for the quality of the thin film and final pharmaceutical dosage form, the use of Laser Scanning Confocal Microscopy (LSCM) was recommended to follow the manufacturing process[16]. 2.3.3 Avoiding drug degradation Sensitive drugs may degrade over time in an aqueous environment. Thin film formulations must ensure that the integrity of the drug remains constant over time [17]. To overcome these challenges, developers of thin film have created highly specialized unique and often proprietary processes to deliver drugs on thin film [18]. 2.4 Functionality of oral thin film Pharmaceutical companies and consumers alike have embraced OTFs as a practical and accepted alternative to traditional OTC medicine forms such as liquids, tablets, and capsules. OTFs offer fast, accurate dosing in a safe, efficacious format that is convenient and portable, without the need for water or measuring devices [19]. OTFs are typically the size of a postage stamp and disintegrate on a patients tongue in a matter of seconds for the rapid release of one or more APIs. The formulation of dissolvable films is customarily facilitated through aqueous polymer matrices that span a wide molecular weight (MW) range, thereby providing flexibility to achieve certain physical properties. With the selection of appropriate polymer excipients, these properties can be tailored to meet specific API-loading needs and dissolution rates. To date, the commercial launch of OTFs is primarily in OTC products addressing therapeutic categories such as cough/cold, sore throat, and antacid/gas relief as well as a number of nutritional supplement applications [19]. In compliance with the appropriate monographs, current products deliver a specified API dose that is immediately released and ingested. Some drug forms are more easily used in OTFs than others (soluble versus non soluble), but we can expect API concentrations to increase as new OTF formulations are developed. The capabilities of the base technology to create dissolvable films continue to evolve. For example, a common misconception of the OTF format is that it is limited with regard to the loading capacity of APIs. Some researchers reference a limit of 30 mg of API content as the maximum concentration. A more accurate statement would be that OTFs have the capability to load APIs up to 50% of the unit dose mass, as demonstrated by Novartis Consumer Healths Gas-X thin film, which contains 62.5 mg of simethicone per dose [20]. Some drug substances may be absorbed more rapidly through the oral mucosal and esophageal tissues via OTF formats during ingestion. Because the drug enters directly into the bloodstream and avoids hepatic first-pass metabolism, bioavailability may be improved, and the drug can be administered in smaller doses. Smaller doses translate to fewer side effects and potentially improved patient compliance. Oral mucosal delivery via OTFs could become a preferential delivery method for therapies in which rapid absorption is desired, including those used to manage pain, allergies, sleep difficulties, and central nervous system disorders. Functional film properties controlled during manufacturing Thickness Width Drug concentration residual volatiles tensile strnth disintegration rates dissolution rates 2.5 oral thin film as Strategic therapeutic categories OTF formats can be considered for any therapeutic category in which an oral solid, liquid, or ODT format is currently offered. Ideal applications are those that use drug compounds that are potent and possess a narrow therapeutic range [21]. In addition, OTFs are proven to be a more beneficial platform for compromised populations such as children or the elderly where a quick, well-tolerated platform aids administration [22]. From a strategic standpoint, a group of therapeutic categories stand out as leading applications for the OTF format to expand beyond commercial OTC products on the market today (see sidebar, Strategic therapeutic categories for oral thin films). Development of a branded prescription OTF product for smoking cessation would set a precedent for the format, much like the launch of transdermal drug delivery patches for smoking cessation did in the 1990s. Strategic therapeutic categories for oral thin films Contraception Hormone replacement Pain management Allergy and asthama Nausea Central nervous system disorders Anti-inflammatory Gastro-intestinal Sleep aids Veterinary medicines and vitamins 3. Drugs availability in market as a film/strip The use of thin-film strips is of growing interest in the pharmaceutical sector following the success of Listerine PocketPaksà ® in the United States. Thin-film strip technology uses a range of water-soluble polymers and is reported to be able to incorporate watersoluble, insoluble, or taste-masked ingredients. The film is manufactured as a continuous sheet and then cut into individual doses prior to packing. The major limitations to this technology are the relatively low doses that can be accommodated (approximately 30 mg) and its moisture sensitivity thus requiring specific unit-dose packaging to protect the product and ensure shelf life. Thin-film technology has primarily been used in over the- counter (OTC) products. 4. Market trends TCIs report also details the technology programs of 25 companies active in the development of Orally-Disintegrating Tablet technologies and 17 active in the development of Oral Film technologies. Technology Catalysts forecasts the market for drug products in oral thin film formulations to be valued at $500 million in 2007 and could reach $2 billion by 2010. The first oral strip was developed by Pfizer (New York) as a mouth freshening product (Listerine pocket packs). Chloraseptic Relief Strips (distributed by Prestige Brands, Irvington, NY), Theraflu Thin Strips treat the most common symptoms of a cold in adults and children 12 and older and will be available in two cherry-flavoured treatment options: Long Acting Cough that quiets coughs for up to eight hours, and Multi-Symptom that, as well as tackling coughs, is said to provide temporary relief from a runny nose and sneezing, and soothes itchy, watery eyes and throat. Both will cost approximately $5.49 for a 12-strip pack. Meanwhile, Triaminic Thin Strips, for children ages 6-12, will also be available in two treatment options: Long Acting Cough that quiets coughs for up to eight hours, in cherry flavor, and Cough Runny Nose, in grape flavour. They will cost approximately $5.99 for a 16-strip pack, according to Novartis. 5. Formulation consideration 5.1. film forming polymer A variety of polymers are available for preparation of OS. The polymers can be used alone or in combination to obtain the desired strip properties. The film obtained should be tough enough so that there wont be any damage while handling or during transportation. The robustness of the strip depends on the type of polymer and the amount in the formulation [23]. On the other hand, fast dissolving strip dosage formshould have the property to disintegrate in seconds when placed in mouth and deliver the drug to the oral cavity instantaneously. A list of polymers and their properties are given in Table 5 [24-30]. As the strip forming polymer (which forms the platform for the OS) is the most essential and major component of the OS, at least 45%w/w of polymer should generally be present based on the total weight of dry OS [31]. Of the various polymers available, pullulan, gelatin and hypromellose are most commonly used for preparation of OS. Pullulan is a natural polymer obtained from non-animal origin and does not require chemical modification. This polymer provides highly clear and homogenous films. It has low oxygen permeability and low water content which makes it most suitable for production of OS [32]. Many times, mixtures of polymers are used to improve hydrophilicity, flexibility, mouth-feel and solubility characteristics of OS. Polyvinyl pyrrolidone films are brittle in nature and therefore copovidone is mixed with poly vinyl pyrrolidone for preparation of flexible fast disintegrating strips [33]. Combination of microcrystalline cellulose and maltodextrin has been used to formulate OS of piroxicam made by hot melt extrusion technique. In this case, microcrystalline cellulose is used to render the film non-sticky and smooth [34]. Microcrystalline cellulose was also used to decrease the disintegration time and improve the dissolution of drug from the OS [35]. Property of polymer non-toxic non-irritant devoid of leachable impurities good wetting property spreadability property readily available Should not be very expensive Should exhibit sufficient peel, shear and tensile strengths. Various polymers can be employed to modulate the disintegration property of the oral strip. This is especially used in case of slowly disintegrable oral bioadhesive strips or patches that need to be retained in intact form for longer duration in the oral cavity. The bioadhesive polymer used in such formulations imparts the adhesive property to the strip such that it adheres to buccalmucosa to deliver the drug for prolonged period. Bioadhesive polymer should ideally adhere quickly to the buccal mucosa and should have sufficient mechanical strength. Polymers used for OS should have good shelf life and they should not aid in causing secondary infections in the oral mucosa or dental regions. It would be ideal to have a polymer that would have local enzyme inhibition action along with penetration enhancing property. The details of properties of bioadhesive or mucoadhesive polymers and their applications are discussed elsewhere [36-43]. Mucoadhesive polymers include polycarbophil, cellulos e derivatives like hydroxypropyl methylcellulose, poly(acrylic acid) derivatives, sodium carboxymethyl cellulose, hydroxylethyl cellulose, hyaluronic acid, xanthan gum, locust bean gum, guar gum, carrageenan, sodiumalginate, chitosan, poly(ethylene oxide), poly (ortho esters), poly (hydroxyl butyrate), poly(cyano acrylates), polyphosphazenes, poly (vinyl alcohol) etc. Second generation mucoadhesive polymers include thiolated polymers. They are multifunctional polymers consisting of hydrophilic macromolecules having free thiol groups on the polymer backbone. The polymer forms disulfide bonds with cysteine-rich subdomains of mucus glycoproteins. Corium International has developed a new class of adhesive hydrogels (Corplexââ¬Å¾Ã ¢) [44]. There are a number of marketed products available that are based on mucoadhesion phenomena. Oramoistà ® is a Timed Release oral disk that adheres to the roof of the mouth and has a moisturizing effect for about 4 h [44]. It is recommended for dry mouth syndrome (xerostomia). Compeedà ® is another formulation that is intended to treat cold sore [46]. Table Polymer: Hydoxy propyl methyl cellulose (HPMC) Synonym:à Methocel, Metolose,à Benecelà (Hypromellose) Description: It is a odorless, tasteless and white or creamy white fibrous or granular powder Molecular weight: 10,000-1,500,000 Solubility:à Soluble in cold water,forming a viscous colloidalà solution, insoluble inà chloroform, ethanol Polymer:à Hydroxy propyl cellulose Synonym:à Hydroxyl propyl ether,à hyprolose, Klucel, Nisso HPC. Description:à It is a white to slightly yellowà colored, odorless andà tasteless powder. It is stableà material Molecular weight:à 50,000-1,250,000 Solubility:à It is freely soluble in waterà below 38 à °C forming aà smooth, clear, colloidalà solution. Hydroxypropylà cellulose is soluble in manyà cold and hot polar organicà solvents such as absoluteà ethanol, methanol, isopropylà alcohol and propylene glycol Polymer:à Starch and modified starch Synonym:à Amido, amylum, PharmGel,à Fluftex W, Instant pure-Cote,à Melogel etc. Description:à It is an odorless, tasteless,à fine, white powder. Molecular weight:à 50,000-160,000 Solubility:à It is insoluble in coldà water and ethanol. It swells inà water by about 5 to 10% atà 37 à °C Polymer:à Pullulan Synonym:à Pullulane, 1, 6 ÃŽà ± linkedà maltotriose Description:à It is available as white,à odorless tasteless, stableà powder Molecular weight:à 8000-2,000,000 Solubility:à It is soluble in hot as well asà cold water Polymer:à Pectin Synonym:à Citrus pectin, Methopectin,à pectin, pectinic acidà Description:à It occurs as a yellowishwhite,à odorless powder withà mucilaginous taste. Molecular weight:à 30,000-100,000 Solubility:à It is soluble in water butà insoluble in most of theà organic solvents. Polymer:à Gelatin Synonym:à Byco, cryogel, Instagel,à Solugel Description:à It occurs as light amber toà faintly yellow colored,à vitreous, brittle solid. It isà ordorless, tasteless. Molecular weight:à 15,000-250,000 Solubility:à Soluble in glycerin, acid andà alkali. Swells in water andà softens. It is soluble in hotà water Polymer:à Carboxy methyl cellulose Synonym: Akulell, Blanose, Aquasorh Description:à It is white, odorless powder Molecular weight:à 90,000-700,000 Solubility: It is easily dispersed in waterà to form a clear or colloidalà solution 5.2 Plasticizer Plasticizer is a vital ingredient of the OS formulation. It helps to improve the flexibility of the strip and reduces the brittleness of the strip. Plasticizer significantly improves the strip properties by reducing the glass transition temperature of the polymer. The selection of plasticizer will depend upon its compatibility with the polymer and also the type of solvent employed in the casting of strip. The flow of polymer will get better with the use of plasticizer and enhances the strength of the polymer [47, 48]. Glycerol, Propylene glycol, low molecular weight polyethylene glycols, phthalate derivatives like dimethyl, diethyl and dibutyl phthalate, Citrate derivatives such as tributyl, triethyl, acetyl citrate, triacetin and castor oil are some of the commonly used plasticizer excipients. Typically the plasticizers are used in the concentration of 0-20%w/w of dry polymer weight [49-57]. However inappropriate use of plasticizer may lead to film cracking, splitting and peeling of the strip [58-60]. It is also reported that the use of certain plasticizers may also affect the absorption rate of the drug [61]. 5.3 Active pharmaceutical ingredient The active substance is may be from any class of pharmaceutically active substances that can be administered orally or through the buccal mucosa, respectively. The OS technology has the potential for delivery of variety of APIs. However since the size of the dosage form has limitation, high dose molecules are difficult to be incorporated in OS. Generally 5%w/w to 30%w/w of active pharmaceutical ingredients can be incorporated in the OS [62]. Multivitamins up to 10%w/w of dry film weight was incorporated in the OS with dissolution time of less than 60 s [32]. APIs can also be added as milled, micronized or in the form of nanocrystals or particles depending upon the ultimate release profile desired. It is always useful to have micronized API which will improve the texture of the film and also for better dissolution anduniformity in the OS [63]. Some of the examples of suitable drug molecule that can be incorporated in the OS are listed in table-6. 5.4 sweetening agent Sweeteners have become the important part of the food products as well as pharmaceutical products intended to be disintegrated or dissolved in the oral cavity. Natural sweeteners as well as artificial sweeteners are used to improve the palatability of the mouth dissolving formulations. Sweetening agent such as Sugar, dextrose, lactose, mannitol, sucrose, xylitol, malitol, acesulfame potassium, talin, glycyrrhizin, sucralose, aspartame, saccharin etc. The classical source of sweetener is sucrose (derived from cane or beet in the form of liquid or dry state), dextrose, fructose, glucose, liquid glucose and maltose. The sweetness of fructose is perceived rapidly in the mouth as compared to sucrose and dextrose. Fructose is sweeter than sorbitol and mannitol and thus used widely as a sweetener. The artificial sweeteners have gained more popularity in food and pharmaceutical preparations. Saccharin,cyclamate and aspartame are the first generation of the artificial sweeteners followed by acesulfame-K, sucralose, alitame and neotame which fall under the second generation artificial sweeteners. Acesulfame-K and sucralose have more than 200 and 600 time sweetness. Neotame and alitame have more than 2000 and 8000 time sweetening power as compared to sucrose. Rebiana which is a herbal sweetener, derived from plant Stevia rebaudiana (South American plant) has more than 200-300 time sweetness [64].The flavor quality of these artificial sweeteners is different than the natural sweeteners and may not be acceptable to the patients who are accustomed to the natural sugars. The amalgamation of sweeteners may lead to synergismand improvement in the taste of the formulations [65]. Aspartame was used for the preparation of oral strips of valdecoxib [66]. For the oral strip of piroxicam, mal todextrin was employed asà sweetening agent [67]. Generally sweeteners are used in the concentration of 3 to 6 %w/w either alone or in combination [68]. 5.5 flavoring agent Perception for the flavors changes from individual to individual depending upon the ethnicity and liking. The selection of flavor is also dependant on the type of drug to be incorporated in the formulation. For example, mint flavor is generally added in products used for gastric related ailments like indigestion. The acceptance of the oral disintegrating or dissolving formulation by an individual by and large depends on the initial flavor quality which is observed in first few seconds after the product has been consumed and the after taste of the formulation which lasts for at least about 10 min [69]. Flavoring agents can be selected from synthetic flavor oils, oleo resins, extract derived from various parts of the plants like leaves, fruits and flowers. Flavors can be used alone or in the combination. Peppermint oil, cinnamon oil, spearmint oil, oil of nutmeg are examples of flavor oils while vanilla, cocoa, coffee, chocolate and citrus are fruity flavors. Apple, raspberry, cherry, pineapple are few examples of fruit essence type. The amount of flavor needed to mask the taste depends on the flavor type and its strength. Preferably up to 10%w/w flavors are added in the OS formulations. Cooling agents like monomethyl succinate can be added to improve the flavor strength and to enhance the mouth-feel effect of the product. Other cooling agents likeWS3, WS23 and Utracoll II can also be used in conjunction with flavors [68, 70]. 5.6 coloring agent Coloring agents may include FD C coloring agents, natural coloring agents, and natural juice concentrates, pigments such as titanium oxide, silicon dioxide and zinc oxide. (not exceeding concentration levels of 1%w/w) in OS .when some of the formulation ingredients or drugs are present in insoluble or suspension form [71,72]. 5.7 stabilizing and thickening agent The stabilizing and thickening agents are employed to improve the viscosity and consistency of dispersion or solution of the strip preparation solution or suspension before casting. Natural gums like xanthan gum, locust bean gum, carragenan and cellulosic derivatives can be used in the concentration up to 5%w/w as thickening agents and stabilizing agents [68]. Other ingredients such as surfactants and emulsifying agents are also added in small amount to improve the strip properties. 5.8 saliva stimulating agent The purpose of using saliva stimulating agents is to increase the rate of production of saliva that would aid in the faster disintegration of the rapid dissolving strip formulations. Generally acids which are used in the preparation of food can be utilized as salivary stimulants. Citric acid, malic acid, lactic acid, ascorbic acid and tartaric acid are the few examples of salivary stimulants, citric acid being the most preferred amongst them. These agents are used alone or in combination between 2 to 6%w/w of weight of the strip. Other OS ingredients such as sweeteners also act as salivary stimulants. Food grade sugars as well as synthetic sugars are useful salivary stimulants along with acidulents. Glucose, fructose, xylose, maltose, lactose are few examples of such sweeteners [73]. The resting salivary flow rate was 0.34 ml/min .but citric acid is capable to increase the salivary flow rate up to 1.68ml/min [73]. 6. Method of manufacturing of oral thin film One (or a combination) of the following processes may be used to manufacture the oral films [74]. Solvent casting Hot-melt extrusion Solid dispersion extrusion Rolling 6.1 Solvent Casting The oral film is preferably formulated using the solvent-casting method, whereby the water-soluble ingredients are dissolved to form a clear viscous solution. The API and other agents are dissolved in smaller amounts of the solution, and combined with the bulk. This mixture is then added to the aqueous viscous solution. The entrapped air is removed by vacuum. The resulting solution is cast as a film and allowed to dry, which is then cut into pieces of the desired size. Water-soluble hydrocolloids used to prepare films are: hydroxypropylmethyl cellulose (HPMC), hydroxypropyl cellulose (HPC), pullulan, sodium alginate, pectin and carboxymethyl cellulose (CMC) [75]. 6.2 Hot melt extrusion Hot melt extrusion (HME) is commonly used to prepare granules, sustained-release tablets, transderm stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-74588518168989358152020-01-18T12:48:00.001-08:002020-01-18T12:48:04.278-08:00Anatomy – Structure of the PancreasANATOMY AND PHYSIOLOGY: Structure of the Pancreas The pancreas is an elongated organ that lies behind and below the stomach. This mixed gland contains both exocrine and endocrine tissues. The predominant exocrine part consists of grape-like clusters of secretory cells that form sacs known as acini, which connect to ducts that eventually empty into the the first portion of the intestine called duodenum. The smaller part of the gland consists of isolated islands of endocrine tissue known as islets of Langerhans which are dispersed throughout the pancreas. Hormones Secreted by the Pancreas The most important hormones secreted by the pancreas are insulin and glucagon. Both play a role in proper metabolism of sugars and starches in the body. Insulin promotes the movement of glucose and other nutrients out of the blood and into cells. When blood glucose rises, insulin, released from the beta cells causes glucose to enter body cells to be used for energy. Also, it sometimes stimulates conversion of glucose to glycogen in the liver. Another pancreatic hormone, glucagon, promotes the movement of glucose into the blood when glucose levels are below normal. It causes the breakdown of stored liver glycogen to glucose, so that the sugar content of blood leaving the liver rises. Insulin is a hormone central to regulating carbohydrate and fat metabolism in the body. Insulin causes cells in the liver, muscle, and fat tissue to take up glucose from the blood, storing it as glycogen in the liver and muscle. Insulin stops the use of fat as an energy source by inhibiting the release of glucagon. With the exception of the metabolic disorder diabetes mellitus and Metabolic syndrome, insulin is provided within the body in a constant proportion to remove excess glucose from the blood, which otherwise would be toxic. When blood glucose levels fall below a certain level, the body begins to use fat as an energy source through glycogenolysis, for example, by transfer of lipids from adipose tissue to the liver for mobilization as an energy source. As its level is a central metabolic control mechanism, its status is also used as a control signal to other body systems (such as amino cid uptake by body cells). In addition, it has several other anabolic effects throughout the body. Glucagon, a hormone secreted by the pancreas, raises blood glucose levels. Its effect is opposite that of insulin, which lowers blood glucose levels. [1] The pancreas releases glucagon when blood sugar (glucose) levels fall too low. Glucagon causes the liver to convert stored glycogen into glucose, which is re leased into the bloodstream. Glucagon raises blood glucose levels. High blood glucose levels stimulate the release of insulin. Insulin allows glucose to be taken up and used by insulin-dependent tissues. Thus, glucagon and insulin are part of a feedback system that keeps blood glucose levels at a stable level. Glucagon belongs to a family of several other related hormones. Somatostatin (also known as growth hormone-inhibiting hormone (GHIH) or somatotropin release-inhibiting factor (SRIF)) is a peptide hormone that regulates the endocrine system and affects neurotransmission and cell proliferation via interaction with G-protein-coupled somatostatin receptors and inhibition of the release of numerous secondary hormones. Function of the Pancreas The pancreas is largely responsible for maintaining blood glucose levels. The normal clinical range of blood glucose levels is 70 to 150 mg/dL (milligrams per deciliter). The pancreas can measure blood sugar and if it is high or low, the pancreas releases a hormone to correct the level. Blood glucose must be maintained at a certain level for cells to neither gain or lose water. HEALTH TEACHING 1. Teach the patient sign and symptoms of hypoglycemia and hyperglycemia 2. Teach the patients about medication purpose, dosage, route, and possible side effects of all prescribed medications. . In patients with self-administer insulin, demonstrate patient the appropriate preparation and administration techniques. 4. Teach to the patient signs and symptoms of diabetic neuropathy and emphasize the need for safety precautions because neuropathy decreased sensation can hide sense injuries 5. Tell to the patient the Prognosis of Diabetes Mellitus, Insulin resistance increases with age, After the fi rst few years of treatment, the majority of people with type 2 diabetes require more than one medicine to keep their blood sugar controlled 6. Teach the patient how to manage diabetes when he has a minor illness, such as a cold, or flu. 7. To encourage compliance with lifestyle changes, emphasize how blood glucose control affects long-term health. 8. Teach the patient how to care for his feet. 9. Advise him to wear comfortable, nonconstricting shoes and never to walk barefoot 10. To prevent diabetes, teach people at high risk to avoid risk factors â⬠for example, maintaining proper weight and exercising regularly, teach to patients you can help to prevent type 2 diabetes by maintaining your ideal body weight, especially if you have a family history of diabetes. Diet and exercise have been shown to delay the onset of diabetes in people who are in the early stages of insulin resistance. If you already have been diagnosis Diabetes Mellitus type 2, you can delay or prevent complications by keeping tight control of your blood sugar. 11. Advise patients to have annual ophthalmologic examinations for early detection of diabetic retinopathy 12. Encourage the patient and his family to obtain additional information about Diabetes mellitus from nearby Diabetic foundations. stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-59577790802018979512020-01-10T09:12:00.001-08:002020-01-10T09:12:05.470-08:00AppleChoose an Emirate company of your choice and discuss its supply chain strategy. You need to cover the point while paying attention to the nature of its business; its monitors and future development of the business. . Choose a project of your choice which is related to the company you work for and discuss all important aspects that are associated with its achievement. Underline potential critical path, potential factors that affect the process management of your selected project. Lastly, bring forward your own recommendations in view of successful project management. Assessment criteria Structure: need to pay attention to clearly plan the ideas in logical manner that is insistent with the core topic.The basic parts-introduction, body and conclusion- must be underlined 2. Analysis: must pay attention to discussing all core ideas with appropriate link between theories and practice. There must be a clear link between the case study and the application of information conveyed by theory re lated to the topic discussed 3. Presentation: group involved in preparing the topic must show cohesive involvement in the preparation of all parts of the assignment. Apple Choose an Emirate company of your choice and discuss its supply chain strategy. You need to cover the point while paying attention to the nature of its business; its monitors and future development of the business. . Choose a project of your choice which is related to the company you work for and discuss all important aspects that are associated with its achievement. Underline potential critical path, potential factors that affect the process management of your selected project. Lastly, bring forward your own recommendations in view of successful project management. Assessment criteria Structure: need to pay attention to clearly plan the ideas in logical manner that is insistent with the core topic.The basic parts-introduction, body and conclusion- must be underlined 2. Analysis: must pay attention to discussing all core ideas with appropriate link between theories and practice. There must be a clear link between the case study and the application of information conveyed by theory re lated to the topic discussed 3. Presentation: group involved in preparing the topic must show cohesive involvement in the preparation of all parts of the assignment. Apple * History: * Apple is a company which produces computers and technological products like computers, mobiles . On April 1, 1976, the Apple computer was established . Steven Wozniak, a high school drop-out who worked for Hewlett-Packard, dabbled in computer-design and created what would become the Apple I. His high school buddy Steven Jobs, also a drop-out, worked for Atari and convinced him that the two should form a company to market the new computer, which eventually took off in 1977 with the Apple II. * * By 1980, the Apple III was released and their company employed several thousand workers.It began in Egypt in 1990 and produced their products in 1991. It began to produce the first computer Mac in Egypt but there is a disadvantage that faces the company in Egypt which is the high cost! * * The computers in this time were sold by 60,000 to 70,000 so few people bought it. The owner of the Egyptian company is called Mohamed Medhat . The company also in Egypt began to produce this com puter. In 1991 the company produces approximately by 1500 prices only. The company in Egypt doesnââ¬â¢t correct their wrong and still the high prices of computers raises up. * In 1991 the price of iMac is 35,000 L. E. It is too much. In 1992 Apple Company makes a high loss, because of the high prices. So they began to think in another way to reduce the cost of the company. They reduced the cost to half but they also made a lot of losses. Steve is still thinking how to save the company and began to make profits. * * * Mohamed Medhat followed him in his steps to save the company in the Middle East because in this time the only branch for Apple Company in the Middle East in Egypt only in this time, but now in Egypt and UAE.They began to produce new products by low cost so they can save their company and began to make high profits. Now in 2012 apple makes a great successful product than Microsoft and become the leader of the technological market Apple Company produces a lot of unique products like: Macbook _Macbook ProMacbook Air| Next-generation quad-core and dual-core Intel processors. The 13-inch MacBookà Pro now features a 2. 4GHz Intel Core i5 processor or the fastest dual-core processor available ââ¬â the 2. 8GHz Intel Core i7. With Turbo Boost speeds up to 3. GHz, these processors allow the 13-inch MacBookà Pro to perform up to twice as fast as the previous generation. 1But we couldnââ¬â¢t leave fast enough alone. The new 15- and 17-inch models bring quad-core power to almost everything you do. The available 2. 5GHz quad-core Intel Core i7 processor ââ¬â with Turbo Boost speeds up to 3. 6GHz and up to 8MB of shared L3 cache ââ¬â enables these MacBook Pro models to run applications up to twice as fast as their top-of-the-line predecessors. 2| iPad ( 3G ââ¬â Wifi)| In work Mail, Calendar, Notes, and Safari in a beautiful, thin and light design, so you stay productive anywhere.With easy, secure integration into business environments a nd a robust platform for app development, iPad is ready to start working when you are. In Education iPad inspires creativity and hands-on learning with features you wonââ¬â¢t find in any other educational tool ââ¬â on a device that students really want to use. Powerful built-in apps and apps from the App Store let students engage with content in interactive ways, find information in an instant, and access an entire library wherever they go. And now, with the introduction of Multi-Touch textbooks, iPad takes learning to a whole new level. iPod (Classic ââ¬â Touch-Nano)| It used for listening music and people can also watch some movies. | Services: If we talk about the appleââ¬â¢s services . the company give to there customer a good services through selling the product and after purchasing the product . appleââ¬â¢s services contain (warranty on it products for along time (between 1 to10 years ) , hardware services for instance , mousse , keyboards , monitor , track pa d , printers, hard disk and Etc. . the services contain software services also , for instance operating system (OSX ) . thatââ¬â¢s some services after purchasing . n other hand the service before purchasing . the sales person give the full information about the products to customers , make an offers to attract more and more customer , for instance in 2011 , there are many offers which the company made ,for example , to buy I phone and get I pod Nano with full accessories . and another one to buy any laptop and get ( software and full applications for free during the offer period) in usually you should to buy them software with 250 L. E and applications with 650 L. E . so it is very attractive and good offer . Apple company provide a good packaging to save itââ¬â¢s products .Vision Of Apple : Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Mission Of Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.Apple campaign for I phone 5: This is the last marketing campaign for the newest product will be in the market next summer . This advertising tell the customer for a new generation of I phone ( I Phone 5 ) with a new feature and quality . the advertising tell the customer . the new I phone is totally different from the I phone 4 , 4S and has a changes in every things . This Advertising show that apple was more interesting and focus on its segment and target it seriously . using the full capacity to stratify the targeting market SWOT analysis for Apple company:Strengths : apple OSX ( op erating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value.Weakness : Apple prices . the cost of apple products is very high so it canââ¬â¢t compete in the Market . Dell and HP compete it by the same products but with less prices . so it represent a big weakness point face the company in Egypt . other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product , so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem .Opportunity : Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system. A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic alliances offer opportunities for Apple.Threats : The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its co mpetitive position. The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products. PESTEL analysis: Economic : apple company effected by the economic situation , the economic crises effect on the company production and company sales . he apple products have a high cost so it has a big related with the economic . ,for example, the company after the revolution , recorded a big loses in its sales and profit . after the revolution people avoid to buy the luxury products like I pod and I pad . apple recorded in 2011 loses in Egypt more than 50 Million . and in the economic crises in USA . apple recorded loses by 700 Million dollar . Technology : apple company strongly effected by technology factor , the company should to has the final technology tools that the world use it in this time . pple company every time develop their products with new feature and technology , for example I phone developed to 3GS t o 4G and finally 4GS and 5G soon . other products like I pad develop it to work with the third generation of communications (3G) . apple now is the best company all over the world use the touch technique in its products and devises . Political : Could be new laws or regulations , for Example in last time the GPS ( Navigation system ) in Egypt is not allow to use so apple stopped this program in Egypt tell 2008 and after this the government allow to use the navigation system In Egypt . o apple supported their devises by the GPS system . Social : Means social trends. If you are a phone company, Apple's entry into the cellphone market created a demand for touch screen phones, (about time! ) for example. Thus Nokia and co. had to respond. (I like Nokia, but they should have been ahead of the game in this one, so I'm glad Apple kicked them). Environmental factors: environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and insurance.Apple may not effect with climate strongly but it may be effected by tourism , this will effect all process of the company ( production process and sell process ) Customer Analysis: Demographic ( Age ââ¬â Gender ââ¬â Family size ââ¬â Life cycle or Income ) Apple company make different products to different ages , for instant they made I pod Nano for the children and youth and after that they made I pad for businessmen and the youth can also use it form 15 to 60 years old , they made also I Mac form grand ages .Apple is completely successful to target different ages with different product . Apple not forget to make a different between gender or sex, for example they made MacBook Air for female and made MacBook Bro for male, and also in colors they produce some laptopââ¬â¢s covers with pink color to target girls or female . Apple produce different products to different age and life ââ¬â cycle groups . Apple company not forget to target income . they are produce a different products with different prices to be fit to any individual depend on his income , for xample there is I pod classic with 2000 pound and there is one with 3500 pound for I pod touch so any one can buy any thing from Apple depending on his income. Psychographic ( social class and life stile or personality) If we divide the market to class A ââ¬â B ââ¬â C , Apple target one or two from this segments . Apple will target the class A , because they provide a high quality and good products with high cost so the class A is the more segment will use appleââ¬â¢s products after that class B a few of them will use appleââ¬â¢s products .Behavior ( User Status ââ¬â User Rate ââ¬â Loyalty ââ¬â Benefit ââ¬â Occasion ) User statue : apple market divide into ex-user , who use appleââ¬â¢s products from along time , and first ââ¬âtime user who is the first time to use apple products , and potential user and we have a regular ap ple user how is use apple a lot of times . User rate : apple market divide into light , medium and heavy product user of apple . Loyalty : divide on completely loyalty that is mean some one buy all brands form one company . or example, buy I phone I pod , I pad that is mean he buy all things he want form apple , he/she very loyalty to the company Some-what loyalty , buy two or three products from apple and them go to buy any thing form different brand , for example , some one buy I phone and I pod then he shift to buy Nokia and HTC. and we have finally no loyalty , who didnââ¬â¢t buy any thing form apple . Target Market : There are a lot types of market targeting (undifferentiated ââ¬â differentiated ââ¬â concentrated ââ¬â micro ) market , apple use differentiated market ( segmentation ) .It is produce different products to one or more segment (class A and a few of class B) . Differentiation and positioning Competitive advantage : apple have a lot of competitors in it ââ¬â¢s fields for example , Mobil phone there are a lot of competitor (Nokia ââ¬â Samsung ââ¬â HTC , Blackberry ) , in computers the biggest competitor is ( Microsoft ) in entertainment field there is ( Mp3,4) . so apple should to have an competitive advantage to be able to compete the other and should to have a unique feature in itââ¬â¢s product to be different . it should to have a good sales offer and this give it is to make a high profit and attract a lot of consumers .Apple now a days try to produce a products with a low prices to attract more and more and gain a more profit , so it can compete all competitor . Position strategy : Apple should to know the consumer the place of there products and where they sell itââ¬â¢s product . they are make perceptions of consumer about place . next step they try to give him a good impressions about products and serves and features , the third step is feeling , to give the consumer the feeling to buy the product of apple and give him the special feeling this product is the best one between the other product in market Market Share of the company :Apple in Cell phones ( I phone ) A the chart show to us the I Phone is not the market leader in cell phones only 13% of the market ,Nokia 20% and Samsung 31%,so Blackberry is the market leader. Questionnaire: Gender : Maleâ⬠¦Ã¢â¬ ¦. Femaleâ⬠¦Ã¢â¬ ¦.. Age: *18-20â⬠¦Ã¢â¬ ¦ *21-30â⬠¦Ã¢â¬ ¦. *40 and aboveâ⬠¦Ã¢â¬ ¦. 1) Did you hear about Apple I phone 5 ? Yes No 2) Can you remember the ad ,? Yes No 3) Where did you see or hear about the ad? a. Internet b. friend c. Magazine d. billboard e. Conference -other, please specifyâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. ) How you think about Apple I phone 4 ads and campaign? 5) Did you purchase the I phone 5 after watching the AD? Yes No Evaluation of product in cutomers,s eyes: First of all, these questionnaire was distributed on 38 students in MSA university ,20 of them was females and 18 was m ales aging from 18 to 22 years old In first question, when we ask people about do they hear about the I phone 5 ad ? about 75% of target audience answers by yes, that they hear about I phone 5 adMost of students answer by yes said that they already have I phone products so the company itself send them direct mail to them to know about product ,others said that they know about I phone from their friend whom they attend an event for company. In second question, when we ask about do the ad was memorable or not? About 20% of audience cannot remember it but majority do remember it The 80% students who are member the Ad ,they said they remember it as it was very simple ,also it looks with dark background that reflects the highly selective style. In third question, when we ask where did you see the ad ?Most of people see it on the internet whether face book or twitter, others access the apple website itself, other people answers by they know about the AD from their friends as Apple has pos itive word of mouth and company itself depend highly on the positive WOM, very rare people answers by they know about it from conference. In question four, asking about the opinion of customers in the campaign of apple I phone 5, people said that it is creative, unique, also some people really like the usage of white and black colors, people said that this is normal as we always expect the best from Apple.In the last question, people answer by yes that they purchase the I phone 5 after the ad about 65% bought it as they see it high technology and satisfy all their needs Expert interview with company: We made an interview with Mr. Samir Galal the general sales manager in Apple company-Egypt asking him about the tools of IMC they used, the budget, also about Apple opinion in using celebrities, as well as ask them also about who are their competitors. 1) How do you distribute the budget on IMC tools?Mr. Samir galal tell us that they use the internet and public relation the most tools t hey use as they have a website from the best websites in the world as they do a lot of updates to their website and put all their new products on it. According to the budget assigned to the internet they pay about 5 millions on these tool every 6 months ,however for the public relation tool, they pay about 600 thousands Egyptian pound every 6 months, they use interviews ,conferences as a tools of PR .As well as ,they use direct marketing by using mails ,if there is any problem facing customer ,they use skype for direct interaction. 2) Which tools from IMC are the most effective tools working with Apple? He tell us that direct marketing and public relation tools are most effective as they are most targeted tools as Apple targeting only A class ,however if they make a TV Ads it will be useless and high costs without return as mass market will view it however they are not targeted so direct marketing and public relation are the most selective tools that goes forward for the targeted cu stomers. ) Do you use celebrities at promoting for your product? Mr. samir answers that they donââ¬â¢t use any celebrities as they donââ¬â¢t need as Apple Word of mouth is already positive so why they will think of using celebrities and they already have a positive brand image and the brand is already highly positioned in the customerââ¬â¢s mind, but Apple do care a lot for their customers as they take their contact information so to make a conference inviting customers to show them the new products ,new technology. 4)who are apple main competitors in all product segments?In computer segment ,he said that Microsoft operating system is the main competitor as it has high quality but with low prices, however in mobiles ,Nokia consider high competitor as they copy everything from Apple and with moderate prices lower than Apple so a lots of people can afford it for example when Apple launch the touch option Nokia launch the same touch option with lower prices than Apple, also No kia is targeting the mass market so they make intensive distribution but Apple has only few stores as they have a problem in distribution . 5) What is the SWOT analysis of the Apple company ?Strengths : apple OSX ( operating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value.Weakness : The company has not cover the market and not has a perfect distribution . the company canââ¬â¢t cover the hole market , in this case , the bad distribution lead to a lot of loses toth e company and canââ¬â¢t help it to chive its profit and not give it the ability to make good sales to its product. other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem . Opportunity : Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system.A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic allianc es offer opportunities for Apple. Threats : The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its competitive position.The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products IMC Tools that Apple uses Advertising:- In fact Apple Company uses advertising a lot but not too often mainly it uses product placement, most movies of mission impossible can be said that it was sponsored by apple all actors were using laptops, I pad and I phone apple. They succeeded by doing this a lot because mission impossible is one of the most seen movies worldwide, 50% of the pie chart.Public relations:- Most of the time consumers would like to know what you are selling in your company if itââ¬â¢s easy to use or so complicated if itââ¬â¢s going to help them or not, apple communicated directly with its customers with only two simple words that changed their minds upside down and be interested more in trying new productsâ⬠¦. ââ¬Å"Think Differentâ⬠apple earned customers trust and acceptance only by these words because it did change their way of thinking when purchasing a product, 30% of the pie chart is public relations. Internet:-The website of apple that apple provide flow mutual benefits and information with the company and its customers, the company benefits from understanding its target market more can be able to know their needs and wants and what they usually ask and look for on their websites, how can they help them in order to spread word of mouth as well, according to customers they can know everything about the product they are searching for details and prices and feel the difference between apple, Dell and Samsung, 50%of the pie chart is internet.Direct Marketing:- Customer service of apple is always available to their customers over the internet, they communicate directly with each other through internet if there are any complaints or anything that needs an explanation they will answer them immediately, in direct marketing apple uses only the internet to interact directly with its customers, 50% of the pie chart is direct marketing. Personal selling:-Apple products is not in a need of persuading or convincing their customers to buy them as they are most qualified with its applications and software, the huge campaign of apple made people talking about apple most of the time when it comes to technology best features as apple also can tailor specific shapes and orders depend on individual needs, also the flexibility in apple stores between buyers and sellers allow for more profits and target marketing, best prospects which is known as ââ¬Å"creme de la cremeâ⬠are niche markets apple make huge efforts with them to have them more for long periods of time a s they are very loyal and extremely profitable, 150% of pie chart is personal selling. Sales promotion:In fact due to the perfect image of apple they feel that if they added any sales promotion to their IMC programs they will lose their picture in consumer minds, as its considered to be more luxury one of the most expensive equipments, they can see that although they are expensive there are a huge demand on their products and they see that there is no need to make sales promotion because they are not targeting the whole segments, they know exactly their target audience and can satisfy them more than any other companies also exceeding their specific details that vary from one person to another so that they feel delighted and special and will not think of shifting to another brand of technology equipments. Recommendations for IMC tools that apple can use it for better reach and sales: Advertising:-Apple doesnââ¬â¢t need to advertise much as it is already grabbing large segments of customers and when doing product placement every now and then itââ¬â¢s very important to do it but the problem here is increasing the percentage of demand by more advertising not just through product placement, it would be better if they increased the billboards around to remind people about their products and keep themselves in consumers mind for example if they added more billboards on way of malls were there are many electronic stores if someone was thinking to purchase specific type of laptop and find apple billboards they will shift to it and it will grab their attention more. Public relations:-Apple doesnââ¬â¢t concentrate much on public relations as it fails a lot to make any event or to sponsor more events for example north coast events or charity events they donââ¬â¢t share in anything of it which can allow the press to make negative image in consumer minds about apple that would affect the publicity as well so itââ¬â¢s better to think more about taking care of their image because the image of the company can drag you down or pull you up also it will add public value. Internet:- According to the internet apple focuses in it a lot and put aside the idea that internet is not a mass medium and fails to reach all segments and niche markets orders only the tailored products but other half of the segment have the ability to buy apple products so apple shouldnââ¬â¢t focuses much on internet as not all its customers have an access to the internet. Direct marketing:-Only direct selling is available with apple its better if they add catalogs and send it to their customers and their customers would give them the telephone number of their friends and family to contact them telemarketing also send them the same catalogs to see more categories of apple products, that would make apple more spread, dominant an unique in the market. Personal Selling:- Apple is not in need to increase its personal selling because it is perfect on it but itââ¬â¢s extre mely expensive and itââ¬â¢s so difficult to tailor products and deliver it to customers with the same consistency each time, its more applicable make things more reliable and equal so that if they keep doing this and once something happened by not delivering the needed tailored product they will fail and in 1 minute the customer perception of apple will change totally also I depends on every customer privileges. Sales promotion:Apple is one of the multinational companies that if they made any sales promotion they would gain new customers but loses the old ones as it is not preferred to do it because it will hesitate their image in the market because its known that apple is for special segment and sales promotion wouldnââ¬â¢t add anything new simply it will be switching segments they will gain part and lose the other part and according to profit it will decrease badly and the company will keep losing and will suffer a lot in order to get its image and old customers back. Genera l Recommendations:- Its more applicable that apple make all tools work together in harmony so that to be differentiated more from any other companies and keep the uniqness of its products but still keeping themselves away of sales promotion, as itââ¬â¢s known the benefits of IMC tools when they all work with each other it will save time, money and stress, also will boost them up to profit, finally it will have competitive advantages like no other company. Apple * History: * Apple is a company which produces computers and technological products like computers, mobiles . On April 1, 1976, the Apple computer was established . Steven Wozniak, a high school drop-out who worked for Hewlett-Packard, dabbled in computer-design and created what would become the Apple I. His high school buddy Steven Jobs, also a drop-out, worked for Atari and convinced him that the two should form a company to market the new computer, which eventually took off in 1977 with the Apple II. * * By 1980, the Apple III was released and their company employed several thousand workers.It began in Egypt in 1990 and produced their products in 1991. It began to produce the first computer Mac in Egypt but there is a disadvantage that faces the company in Egypt which is the high cost! * * The computers in this time were sold by 60,000 to 70,000 so few people bought it. The owner of the Egyptian company is called Mohamed Medhat . The company also in Egypt began to produce this com puter. In 1991 the company produces approximately by 1500 prices only. The company in Egypt doesnââ¬â¢t correct their wrong and still the high prices of computers raises up. * In 1991 the price of iMac is 35,000 L. E. It is too much. In 1992 Apple Company makes a high loss, because of the high prices. So they began to think in another way to reduce the cost of the company. They reduced the cost to half but they also made a lot of losses. Steve is still thinking how to save the company and began to make profits. * * * Mohamed Medhat followed him in his steps to save the company in the Middle East because in this time the only branch for Apple Company in the Middle East in Egypt only in this time, but now in Egypt and UAE.They began to produce new products by low cost so they can save their company and began to make high profits. Now in 2012 apple makes a great successful product than Microsoft and become the leader of the technological market Apple Company produces a lot of unique products like: Macbook _Macbook ProMacbook Air| Next-generation quad-core and dual-core Intel processors. The 13-inch MacBookà Pro now features a 2. 4GHz Intel Core i5 processor or the fastest dual-core processor available ââ¬â the 2. 8GHz Intel Core i7. With Turbo Boost speeds up to 3. GHz, these processors allow the 13-inch MacBookà Pro to perform up to twice as fast as the previous generation. 1But we couldnââ¬â¢t leave fast enough alone. The new 15- and 17-inch models bring quad-core power to almost everything you do. The available 2. 5GHz quad-core Intel Core i7 processor ââ¬â with Turbo Boost speeds up to 3. 6GHz and up to 8MB of shared L3 cache ââ¬â enables these MacBook Pro models to run applications up to twice as fast as their top-of-the-line predecessors. 2| iPad ( 3G ââ¬â Wifi)| In work Mail, Calendar, Notes, and Safari in a beautiful, thin and light design, so you stay productive anywhere.With easy, secure integration into business environments a nd a robust platform for app development, iPad is ready to start working when you are. In Education iPad inspires creativity and hands-on learning with features you wonââ¬â¢t find in any other educational tool ââ¬â on a device that students really want to use. Powerful built-in apps and apps from the App Store let students engage with content in interactive ways, find information in an instant, and access an entire library wherever they go. And now, with the introduction of Multi-Touch textbooks, iPad takes learning to a whole new level. iPod (Classic ââ¬â Touch-Nano)| It used for listening music and people can also watch some movies. | Services: If we talk about the appleââ¬â¢s services . the company give to there customer a good services through selling the product and after purchasing the product . appleââ¬â¢s services contain (warranty on it products for along time (between 1 to10 years ) , hardware services for instance , mousse , keyboards , monitor , track pa d , printers, hard disk and Etc. . the services contain software services also , for instance operating system (OSX ) . thatââ¬â¢s some services after purchasing . n other hand the service before purchasing . the sales person give the full information about the products to customers , make an offers to attract more and more customer , for instance in 2011 , there are many offers which the company made ,for example , to buy I phone and get I pod Nano with full accessories . and another one to buy any laptop and get ( software and full applications for free during the offer period) in usually you should to buy them software with 250 L. E and applications with 650 L. E . so it is very attractive and good offer . Apple company provide a good packaging to save itââ¬â¢s products .Vision Of Apple : Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Mission Of Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.Apple campaign for I phone 5: This is the last marketing campaign for the newest product will be in the market next summer . This advertising tell the customer for a new generation of I phone ( I Phone 5 ) with a new feature and quality . the advertising tell the customer . the new I phone is totally different from the I phone 4 , 4S and has a changes in every things . This Advertising show that apple was more interesting and focus on its segment and target it seriously . using the full capacity to stratify the targeting market SWOT analysis for Apple company:Strengths : apple OSX ( op erating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value.Weakness : Apple prices . the cost of apple products is very high so it canââ¬â¢t compete in the Market . Dell and HP compete it by the same products but with less prices . so it represent a big weakness point face the company in Egypt . other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product , so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem .Opportunity : Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system. A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic alliances offer opportunities for Apple.Threats : The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its co mpetitive position. The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products. PESTEL analysis: Economic : apple company effected by the economic situation , the economic crises effect on the company production and company sales . he apple products have a high cost so it has a big related with the economic . ,for example, the company after the revolution , recorded a big loses in its sales and profit . after the revolution people avoid to buy the luxury products like I pod and I pad . apple recorded in 2011 loses in Egypt more than 50 Million . and in the economic crises in USA . apple recorded loses by 700 Million dollar . Technology : apple company strongly effected by technology factor , the company should to has the final technology tools that the world use it in this time . pple company every time develop their products with new feature and technology , for example I phone developed to 3GS t o 4G and finally 4GS and 5G soon . other products like I pad develop it to work with the third generation of communications (3G) . apple now is the best company all over the world use the touch technique in its products and devises . Political : Could be new laws or regulations , for Example in last time the GPS ( Navigation system ) in Egypt is not allow to use so apple stopped this program in Egypt tell 2008 and after this the government allow to use the navigation system In Egypt . o apple supported their devises by the GPS system . Social : Means social trends. If you are a phone company, Apple's entry into the cellphone market created a demand for touch screen phones, (about time! ) for example. Thus Nokia and co. had to respond. (I like Nokia, but they should have been ahead of the game in this one, so I'm glad Apple kicked them). Environmental factors: environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and insurance.Apple may not effect with climate strongly but it may be effected by tourism , this will effect all process of the company ( production process and sell process ) Customer Analysis: Demographic ( Age ââ¬â Gender ââ¬â Family size ââ¬â Life cycle or Income ) Apple company make different products to different ages , for instant they made I pod Nano for the children and youth and after that they made I pad for businessmen and the youth can also use it form 15 to 60 years old , they made also I Mac form grand ages .Apple is completely successful to target different ages with different product . Apple not forget to make a different between gender or sex, for example they made MacBook Air for female and made MacBook Bro for male, and also in colors they produce some laptopââ¬â¢s covers with pink color to target girls or female . Apple produce different products to different age and life ââ¬â cycle groups . Apple company not forget to target income . they are produce a different products with different prices to be fit to any individual depend on his income , for xample there is I pod classic with 2000 pound and there is one with 3500 pound for I pod touch so any one can buy any thing from Apple depending on his income. Psychographic ( social class and life stile or personality) If we divide the market to class A ââ¬â B ââ¬â C , Apple target one or two from this segments . Apple will target the class A , because they provide a high quality and good products with high cost so the class A is the more segment will use appleââ¬â¢s products after that class B a few of them will use appleââ¬â¢s products .Behavior ( User Status ââ¬â User Rate ââ¬â Loyalty ââ¬â Benefit ââ¬â Occasion ) User statue : apple market divide into ex-user , who use appleââ¬â¢s products from along time , and first ââ¬âtime user who is the first time to use apple products , and potential user and we have a regular ap ple user how is use apple a lot of times . User rate : apple market divide into light , medium and heavy product user of apple . Loyalty : divide on completely loyalty that is mean some one buy all brands form one company . or example, buy I phone I pod , I pad that is mean he buy all things he want form apple , he/she very loyalty to the company Some-what loyalty , buy two or three products from apple and them go to buy any thing form different brand , for example , some one buy I phone and I pod then he shift to buy Nokia and HTC. and we have finally no loyalty , who didnââ¬â¢t buy any thing form apple . Target Market : There are a lot types of market targeting (undifferentiated ââ¬â differentiated ââ¬â concentrated ââ¬â micro ) market , apple use differentiated market ( segmentation ) .It is produce different products to one or more segment (class A and a few of class B) . Differentiation and positioning Competitive advantage : apple have a lot of competitors in it ââ¬â¢s fields for example , Mobil phone there are a lot of competitor (Nokia ââ¬â Samsung ââ¬â HTC , Blackberry ) , in computers the biggest competitor is ( Microsoft ) in entertainment field there is ( Mp3,4) . so apple should to have an competitive advantage to be able to compete the other and should to have a unique feature in itââ¬â¢s product to be different . it should to have a good sales offer and this give it is to make a high profit and attract a lot of consumers .Apple now a days try to produce a products with a low prices to attract more and more and gain a more profit , so it can compete all competitor . Position strategy : Apple should to know the consumer the place of there products and where they sell itââ¬â¢s product . they are make perceptions of consumer about place . next step they try to give him a good impressions about products and serves and features , the third step is feeling , to give the consumer the feeling to buy the product of apple and give him the special feeling this product is the best one between the other product in market Market Share of the company :Apple in Cell phones ( I phone ) A the chart show to us the I Phone is not the market leader in cell phones only 13% of the market ,Nokia 20% and Samsung 31%,so Blackberry is the market leader. Questionnaire: Gender : Maleâ⬠¦Ã¢â¬ ¦. Femaleâ⬠¦Ã¢â¬ ¦.. Age: *18-20â⬠¦Ã¢â¬ ¦ *21-30â⬠¦Ã¢â¬ ¦. *40 and aboveâ⬠¦Ã¢â¬ ¦. 1) Did you hear about Apple I phone 5 ? Yes No 2) Can you remember the ad ,? Yes No 3) Where did you see or hear about the ad? a. Internet b. friend c. Magazine d. billboard e. Conference -other, please specifyâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. ) How you think about Apple I phone 4 ads and campaign? 5) Did you purchase the I phone 5 after watching the AD? Yes No Evaluation of product in cutomers,s eyes: First of all, these questionnaire was distributed on 38 students in MSA university ,20 of them was females and 18 was m ales aging from 18 to 22 years old In first question, when we ask people about do they hear about the I phone 5 ad ? about 75% of target audience answers by yes, that they hear about I phone 5 adMost of students answer by yes said that they already have I phone products so the company itself send them direct mail to them to know about product ,others said that they know about I phone from their friend whom they attend an event for company. In second question, when we ask about do the ad was memorable or not? About 20% of audience cannot remember it but majority do remember it The 80% students who are member the Ad ,they said they remember it as it was very simple ,also it looks with dark background that reflects the highly selective style. In third question, when we ask where did you see the ad ?Most of people see it on the internet whether face book or twitter, others access the apple website itself, other people answers by they know about the AD from their friends as Apple has pos itive word of mouth and company itself depend highly on the positive WOM, very rare people answers by they know about it from conference. In question four, asking about the opinion of customers in the campaign of apple I phone 5, people said that it is creative, unique, also some people really like the usage of white and black colors, people said that this is normal as we always expect the best from Apple.In the last question, people answer by yes that they purchase the I phone 5 after the ad about 65% bought it as they see it high technology and satisfy all their needs Expert interview with company: We made an interview with Mr. Samir Galal the general sales manager in Apple company-Egypt asking him about the tools of IMC they used, the budget, also about Apple opinion in using celebrities, as well as ask them also about who are their competitors. 1) How do you distribute the budget on IMC tools?Mr. Samir galal tell us that they use the internet and public relation the most tools t hey use as they have a website from the best websites in the world as they do a lot of updates to their website and put all their new products on it. According to the budget assigned to the internet they pay about 5 millions on these tool every 6 months ,however for the public relation tool, they pay about 600 thousands Egyptian pound every 6 months, they use interviews ,conferences as a tools of PR .As well as ,they use direct marketing by using mails ,if there is any problem facing customer ,they use skype for direct interaction. 2) Which tools from IMC are the most effective tools working with Apple? He tell us that direct marketing and public relation tools are most effective as they are most targeted tools as Apple targeting only A class ,however if they make a TV Ads it will be useless and high costs without return as mass market will view it however they are not targeted so direct marketing and public relation are the most selective tools that goes forward for the targeted cu stomers. ) Do you use celebrities at promoting for your product? Mr. samir answers that they donââ¬â¢t use any celebrities as they donââ¬â¢t need as Apple Word of mouth is already positive so why they will think of using celebrities and they already have a positive brand image and the brand is already highly positioned in the customerââ¬â¢s mind, but Apple do care a lot for their customers as they take their contact information so to make a conference inviting customers to show them the new products ,new technology. 4)who are apple main competitors in all product segments?In computer segment ,he said that Microsoft operating system is the main competitor as it has high quality but with low prices, however in mobiles ,Nokia consider high competitor as they copy everything from Apple and with moderate prices lower than Apple so a lots of people can afford it for example when Apple launch the touch option Nokia launch the same touch option with lower prices than Apple, also No kia is targeting the mass market so they make intensive distribution but Apple has only few stores as they have a problem in distribution . 5) What is the SWOT analysis of the Apple company ?Strengths : apple OSX ( operating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value.Weakness : The company has not cover the market and not has a perfect distribution . the company canââ¬â¢t cover the hole market , in this case , the bad distribution lead to a lot of loses toth e company and canââ¬â¢t help it to chive its profit and not give it the ability to make good sales to its product. other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem . Opportunity : Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system.A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic allianc es offer opportunities for Apple. Threats : The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its competitive position.The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products IMC Tools that Apple uses Advertising:- In fact Apple Company uses advertising a lot but not too often mainly it uses product placement, most movies of mission impossible can be said that it was sponsored by apple all actors were using laptops, I pad and I phone apple. They succeeded by doing this a lot because mission impossible is one of the most seen movies worldwide, 50% of the pie chart.Public relations:- Most of the time consumers would like to know what you are selling in your company if itââ¬â¢s easy to use or so complicated if itââ¬â¢s going to help them or not, apple communicated directly with its customers with only two simple words that changed their minds upside down and be interested more in trying new productsâ⬠¦. ââ¬Å"Think Differentâ⬠apple earned customers trust and acceptance only by these words because it did change their way of thinking when purchasing a product, 30% of the pie chart is public relations. Internet:-The website of apple that apple provide flow mutual benefits and information with the company and its customers, the company benefits from understanding its target market more can be able to know their needs and wants and what they usually ask and look for on their websites, how can they help them in order to spread word of mouth as well, according to customers they can know everything about the product they are searching for details and prices and feel the difference between apple, Dell and Samsung, 50%of the pie chart is internet.Direct Marketing:- Customer service of apple is always available to their customers over the internet, they communicate directly with each other through internet if there are any complaints or anything that needs an explanation they will answer them immediately, in direct marketing apple uses only the internet to interact directly with its customers, 50% of the pie chart is direct marketing. Personal selling:-Apple products is not in a need of persuading or convincing their customers to buy them as they are most qualified with its applications and software, the huge campaign of apple made people talking about apple most of the time when it comes to technology best features as apple also can tailor specific shapes and orders depend on individual needs, also the flexibility in apple stores between buyers and sellers allow for more profits and target marketing, best prospects which is known as ââ¬Å"creme de la cremeâ⬠are niche markets apple make huge efforts with them to have them more for long periods of time a s they are very loyal and extremely profitable, 150% of pie chart is personal selling. Sales promotion:In fact due to the perfect image of apple they feel that if they added any sales promotion to their IMC programs they will lose their picture in consumer minds, as its considered to be more luxury one of the most expensive equipments, they can see that although they are expensive there are a huge demand on their products and they see that there is no need to make sales promotion because they are not targeting the whole segments, they know exactly their target audience and can satisfy them more than any other companies also exceeding their specific details that vary from one person to another so that they feel delighted and special and will not think of shifting to another brand of technology equipments. Recommendations for IMC tools that apple can use it for better reach and sales: Advertising:-Apple doesnââ¬â¢t need to advertise much as it is already grabbing large segments of customers and when doing product placement every now and then itââ¬â¢s very important to do it but the problem here is increasing the percentage of demand by more advertising not just through product placement, it would be better if they increased the billboards around to remind people about their products and keep themselves in consumers mind for example if they added more billboards on way of malls were there are many electronic stores if someone was thinking to purchase specific type of laptop and find apple billboards they will shift to it and it will grab their attention more. Public relations:-Apple doesnââ¬â¢t concentrate much on public relations as it fails a lot to make any event or to sponsor more events for example north coast events or charity events they donââ¬â¢t share in anything of it which can allow the press to make negative image in consumer minds about apple that would affect the publicity as well so itââ¬â¢s better to think more about taking care of their image because the image of the company can drag you down or pull you up also it will add public value. Internet:- According to the internet apple focuses in it a lot and put aside the idea that internet is not a mass medium and fails to reach all segments and niche markets orders only the tailored products but other half of the segment have the ability to buy apple products so apple shouldnââ¬â¢t focuses much on internet as not all its customers have an access to the internet. Direct marketing:-Only direct selling is available with apple its better if they add catalogs and send it to their customers and their customers would give them the telephone number of their friends and family to contact them telemarketing also send them the same catalogs to see more categories of apple products, that would make apple more spread, dominant an unique in the market. Personal Selling:- Apple is not in need to increase its personal selling because it is perfect on it but itââ¬â¢s extre mely expensive and itââ¬â¢s so difficult to tailor products and deliver it to customers with the same consistency each time, its more applicable make things more reliable and equal so that if they keep doing this and once something happened by not delivering the needed tailored product they will fail and in 1 minute the customer perception of apple will change totally also I depends on every customer privileges. Sales promotion:Apple is one of the multinational companies that if they made any sales promotion they would gain new customers but loses the old ones as it is not preferred to do it because it will hesitate their image in the market because its known that apple is for special segment and sales promotion wouldnââ¬â¢t add anything new simply it will be switching segments they will gain part and lose the other part and according to profit it will decrease badly and the company will keep losing and will suffer a lot in order to get its image and old customers back. Genera l Recommendations:- Its more applicable that apple make all tools work together in harmony so that to be differentiated more from any other companies and keep the uniqness of its products but still keeping themselves away of sales promotion, as itââ¬â¢s known the benefits of IMC tools when they all work with each other it will save time, money and stress, also will boost them up to profit, finally it will have competitive advantages like no other company. stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-17646190026611968582020-01-02T05:36:00.001-08:002020-01-02T05:36:02.406-08:00Origin for the Surname Thompson Genealogy THOMPSON Surname Meaning Origin: Thompson is a patronymic surname meaning son of the man known as Thom, Thomp, Thompkin, or another diminutive form of Thomas (twin). Without the p, the Thomson surname is often of Scottish origin. Surname Origin: English, Scottish Alternate Surname Spellings: THOMSON, THOMASON, THOMASSON, THOMASSIN, THOMESON, TOMPSON, THOMPSEN, TOMASON, THOMS, THOMASSET, TOMPSETT, THOMSETT, TOMSETT, THOMERSON, THOMLINSON, THOMLIN Famous People with the Surname THOMPSON: Fred Thompson - U.S. Senator and television actorAlexander Greek Thomson - Scottish architect (1817-1875)Sir Joseph John (J. J.) Thomson - English physicist who discovered the electron Genealogy Resources for the Surname THOMPSON: 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? Thompson DNA ProjectDNA testing is making connections between families with Thompson surname variants used in different areas of the world including Thomson, Thomsen, Thomason, Thomazin, Taweson, MacThomas, MacTavish, MacCavish, Macomish, Macomb, McComas, McComb, MacCombie, and reasonable spelling variations. Thompson Family Genealogy ForumSearch this popular genealogy forum for the Thompson surname to find others who might be researching your ancestors, or post your own Thompson query. There are also separate forums for the THOMSON surname and other Thompson variations. FamilySearch - THOMPSON GenealogyFind records, queries, and lineage-linked family trees posted for the Thompson surname and its variations. ----------------------- References: Surname Meanings OriginsCottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005.Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004.Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003.Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997. stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-45477039447368752922019-12-25T02:02:00.001-08:002019-12-25T02:02:04.522-08:00The Impacts of the Transformative Period on the Younger... In order to adequately analyze the path that the Jewish community took to becoming integrated members in the majority society, it is important to look at the personal experiences of the Jewish individuals that had to continue leading their lives, despite the persistent discrimination and rejection that characterized much of their lives. Though there are many literary resources available to illustrate the experience of the Jew in the 18th and 19th centuries, the memoirs of Pauline Wengeroff, Salomon Maimon, and Saââ¬â¢adi Besalel a-Levi will serve to shape the image of Jewish life after the emancipation processes were complete. The topic of this essay will be the impact of the transitional and transformative period on the younger members of the Jewish population. In other words, the focus will be on how the cultural upheavals and community modifications led to the creation of an entirely new Jewish identity, one that can be characterized by the desire to modernize and move away from the practices causing the deep chasm in society. It is critical to point out that despite the completion of legislation and actions of the government to fully emancipate the Jew, the social and cultural divides were still running rampant in society. Assimilation or acceptance into society was not a task that the government could complete simply by passing laws forbidding exclusion it was much more reliant on the attitudes and actions of individuals in what was previously considered theShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words à |à 656 PagesParadigm for an Urban World â⬠¢ Howard Spodek 53 3 Women in the Twentieth-Century World Bonnie G. Smith 83 4 The Gendering of Human Rights in the International Systems of Law in the Twentieth Century â⬠¢ Jean H. Quataert 116 5 The Impact of the Two World Wars in a Century of Violence â⬠¢ John H. Morrow Jr. 161 6 Locating the United States in Twentieth-Century World History â⬠¢ Carl J. Guarneri 213 7 The Technopolitics of Cold War: Toward a Transregional Perspective â⬠¢ GabrielleRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words à |à 190 Pagesinvolved. We worked with the new agency to create an identity that highlighted our unique personality. Marketing committee meetings were well...attended, and members were active participants; they planned business development initiatives under the theme, Growing the business is everybodys business. Most importantlv, many of the consulting team members personally thanked me for making participation in business development so easy. Through this experience, I matured as a leader and learned that leadingRead MoreRastafarian79520 Words à |à 319 Pagesfully by the elite who, to a large extent, ran the educational apparatus and the economic system. But much of the country was beginning to question in earnest the structure of colonial society by the early 1930s. The emergence of Rasta during that period corresponds with so much that was happening around the world. Rastas could tell that social unrest in Jamaica was going to lead to a movement away from colonial rule and, having heard Marcus Garvey speak of the importance of Africa to black people stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-49125894624471693492019-12-16T21:50:00.001-08:002019-12-16T21:50:04.669-08:00NAPOLEONââ¬â¢S INFLUENCE ON MODERN WESTERN MILITARY ARMIES Essay NAPOLEONââ¬â¢S INFLUENCE ON MODERN WESTERN MILITARY ARMIES History 100, Staff Group A, CGSC Class 14-001 27 March 2014 1 Throughout history, military leaders have immortalized their legacies by vanquishing their enemies in the battlefield against overwhelming odds. Soldiers and historians have revered their accomplishments by studying their mastery in the art of warfare with the hopes mimicking their accomplishments. Of them all, Napoleon Bonaparte is considered the best military leader in the history of the Western World and has been the most influential with the development of modern day Western armies. According to Knox, ââ¬Å"military revolutions are changes in the nature and purpose of war itself.â⬠1 Napoleons military tactics and strategyâ⬠¦show more contentâ⬠¦John A. Lynn, Nations in Arms. in The Cambridge History of Warfare, ed. Geoffrey Parker (New York: Cambridge University Press, 2005), 189. 3 the control of constantly larger and more widely dispersed forces.â⬠5 According to Lynn, by subdividing his army into corps, Napoleon enhanced command and control. It improved logistics, since several corps operating along separate lines of advance could supply themselves more easily than could a single large army operating along a single route.6 In addition to the forming of corps and divisions, Napoleon created brigade and army levels of commands. This unique military organizational structure allowed him to effectively move his large armies and outmaneuver his enemies. Like the French, the U.S. Armyââ¬â¢s military organizational structure consists of armies, corps, divisions, brigades, and battalions. The only exception is the regional commands that it uses. Each command level organization consists of a robust staff that assists commanders with developing plans and executing orders. This organizational structure provides an efficient method of commanding and controlling from the lowest to the highest level of commands. The transformation of the French military organizational structure provided better command and control for large armies. However, its use of combined arms allowed the French to annihilate their enemies in the battlefield. ââ¬Å"The French had pioneered the use of combat division, combiningShow MoreRelatedNapoleons Campaign In Egypt1241 Words à |à 5 PagesNapoleon Bonaparte was a French military and political leader who significantly influenced European history. Born in Corisca on August 15th 1769, Napoleon first rose to prominence as a general in the French Revolution (Hutt, 4). With his ââ¬Å"strength of will, character, application, and daringâ⬠(Napoleon) characteristics, Captain Bonaparte made a name for himself. Staging a coup dââ¬â¢etat in late 1799, Napoleon managed to install himself as First Consul and within three years, as Consul for life (HuttRead MoreThe War Of The French Revolution1676 Words à |à 7 Pagesbenefits of the military history lessons to abs tract the aspects of war, which enhance our leadership and capabilities to take the right decision. 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(textbook pg. 552) Napoleons military victories lead to the coup detat because he took Egypt and threatened India to invade England. He didnt feel that the French were ready for it. Thinking that he was good by taking Egypt/India because it was the Britishs major wealth source, it backfired. In 1799, the British had cut off all supplies from Napoleons army in Egypt. So Napoleon leftRead MoreThe War Of 1812 And The British War Essay1650 Words à |à 7 Pagesthe British forces feared that the United Statesââ¬â¢ forces wanted to set up an Indian State in the West in order to maintain a strong influence in the region. This explains why more than 10,000 Native American engaged in fighting on the British side in the war. Additionally, since Canada, back then, was a colony of the British, Canadians were allies of the British army. 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In the north, the Argentine plains consist of the southern portion stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-35926083449009097592019-12-08T18:34:00.001-08:002019-12-08T18:34:04.122-08:00A Special and Unusual Person Essay Example For Students A Special and Unusual Person Essay I think the strongest person Ive ever known was my father-in-law, Charlie. My father in law was a retired Army Major, who was awarded a silver star while in Vietnam as a helicopter pilot. He was very disciplined who seemed like a tough guy, but in fact was a very soft-hearted guy. My father in law had a very close relationship with my husband. They were like two peas in a pod. They both loved the country they served faithfully for over 20 years. He was a strong-willed person who would always try to do the right thing. His religious faith I was never quite sure of. He never seemed like a very religious man, but he would not criticize the faith of another. No matter what problems or complications came his way, he always had a positive outlook, even though; his time was short he never let that get him down. In 1998, my father in law was diagnosed with Colon cancer and went to war with this disease. While battling his war with cancer, my mother in law, his soul caregiver, was herself diagnosed with lung cancer in April 2002. This man did not let his illness take him over and rose above, as he took care of my mother in law while dealing with his illness till she died two weeks after being diagnosed. He insisted on taking care of her himself and did so with the help of hospice. I admired him for the love and devotion he displayed while taking care of his wife while battling this disease himself. In February 2003 my father in laws cancer had left him unable to care for himself or live alone, so he moved in with us. I remember we would sit on the porch while he had lunch, and he would tell me such incredible stories of things that happened during his life. I felt my relationship was stronger with him, and he thought of me as the daughter he never had. He had fought for five years holding back this cancer with multiple surgeries, Chemo, and radiation. Doctors helped him fight this cancer as long and as hard as they could. Unfortunately, on May 3, 2003, my father in law loss his battle and passed away from complications of cancer. My father in law will always be in my heart and be the strongest person I will ever know. To fight so hard and for so long against a battle you know you have no chance of winning, is extraordinary. There are times I could see how much my husband and children missed their father and grandfather and wished he could be here to share their accomplishments or see his great-grandchildren. I also know they are happy he is in peace and not in the pain and suffering he had with this horrible disease. Myself, I miss him, and I can sit and remember the time we spent together talking and laughing and listening to his great stories. I think of him quite often and his stories and just smile. I know he is not here anymore, but he will forever be in my heart. stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-36554914422284400672019-12-01T06:16:00.001-08:002019-12-01T06:16:04.668-08:00Mp3 Essays - Digital Audio, MP3, MP3 Player, Portable Media Player Mp3 MP3 Subject: MP3 One of the most exciting and innovative ways to get music these days is not in the mall and not at a huge mega electronic store, it's not even by a mail order CD club, it sits right on a desk and can allow you access to almost any kind of music available right in our home. Technology is changing the way we listen to music now downloading an MP3 from the Internet is as easy if not a lot easier than going to the store and buying the CD. An MP3 is a near CD quality digital recording of a musical piece that is compressed so it can be distributed through the internet. It seems the high prices, new technology, and a big one is availability are causing most music lovers to turn to the internet to lister to their music. It's convenient to search a database for a song you've been wanting to hear by your favorite artist, download it, and copy it on to a CD. More and more people are doing this because with the help of search engines it's possible to find any song imaginable and download it for free. What most people don't realize is that the reproduction of a musical work, distribution of copies of a musical piece, and the public performance of the work without the copyright owner's consent are all violations of copyright laws. However, they do know that getting caught for the is very unlikely. Catching people who violate copyright laws is very hard to find out just who is a fault. Is it the web site promoting pirated music or is it the user who downloads it? Do to digital audio compression technologies and using special software that is readily available and free on the internet, one can download a MPEG 1 layer 3 or MP3 for short, play the music on there computer and with read/write CD's, even make a CD of there own. That would mean people can from there own home create illegal copies of the copyrighted material at or near industrial compact disc quality. Now they even have portable MP3 players so you don't even have to burn a CD, you can just download it to the player w ere it stores it digitally. Being so convenient and easy to do with such minimal risk of being punished the MP3 is destined to get bigger and bigger. The reason I bring this up is because this could be the biggest thing to happen to music seance the record. With MP3's comes probably thousands of artists that no longer have to wait for an agent, scout or label to pick them up. Through the internet they will be able to become there own label no longer need the support of a big record company to get there music to an audience. This is already being done by all kinds of artists on the net, some even have there clubs online where you pay a fee to get in much like a cover at a bar and you get to hear the music of all the bands that are playing at that club that night. This does understandably have record company's scared of going out of business. What would that be like? No record company's. A time where every artist is there own label and distributor. This would be good and bad on the economy in a variety of ways. The first would probability be the retail end of the industry, they would no longer need the long aisle filled with tapes a nd CD's instead they would be forced to make up the profits in selling blank CD's for much less and selling MP3 software. The second would be the record company's, by not being able to sell the highly marked up CD's they would have to become resourceful to survive. Finding way's to make money off CD's or the software would be essential for the label's to compete. The third would be the consumer, having the convent MP3's ready to download to your computer at any time with any song would be a major advantage of getting into it. People would no longer have to be deprived stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-19344489414864522412019-11-26T13:21:00.001-08:002019-11-26T13:21:05.568-08:00Functional Math Skills That Support IndependenceFunctional Math Skills That Support Independence Functional math skills are those skills that students need to live independently in the community, care for themselves, and make choices about their lives. Functional skills make it possible for students with disabilities to make choices about where they will live, how they will make money, what they will do with money, and what they will do with their spare time. To do these things, they need to be able to count money, tell time, read a bus schedule, follow directions at work, and know-how to check and balance a bank account. Functional Math Skills Before students can understand numbers and numeration, they have to understand one-to-one correspondence. As they count, they need to be able to match each item or items to a corresponding number and understand that the number represents a matching or a corresponding number of items. One-to-one correspondence will also be helpful in such household tasks as setting the table and matching socks. Other functional skills include: Number recognition: This includes recognizing and being able to write the 10 digits, and then recognizing place value: ones, tens, and hundreds.Skip counting: Skip counting by 5s and 10s to 100 is important for understanding time (such as five-minute increments on an analog clock) and money. Teachers can use a hundreds chart or on a number line to demonstrate skip counting.Operations: Its vital for students to have a grasp of addition and subtraction. At a later point, if your students have an understanding of these two operations, it may be possible to introduce multiplication and division. Students with special needs may not be able to develop the ability to do the math operations themselves independently, but they can learn how the operations are used in order to use a calculator to do calculations, like balancing a bank statement or paying bills. Time Time as a functional skill involves both understanding the importance of time- such as not staying up all night or not missing appointments because they dont leave enough time to get ready- and telling time on analog and digital clocks to get to school, work, or even the bus on time. Understanding time requires comprehending that seconds are fast, minutes almost as fast, and hours much longer. Students with disabilities, especially significant cognitive or developmental disabilities, may have behavioral outbursts because they are stuck on preferred activities, and dont realize they will miss lunch. For them, building an understanding of time may involve a visual clock, like a Time Timer, or a picture schedule. These tools help give students a sense of control over their schedule and an understanding of what happens and when during their school or even home day. Parents may also benefit from having visual schedules at home. For children with autism spectrum disorders, it can help avoid long periods of self-stimulatory (stimming) behavior, which may actually undermine progress they are making at school. Teachers can also pair telling time with understanding the concept of time, for example, that 6 a.m. is when you get up and 6 p.m. is when you eat dinner. Once students can tell the time to the hour and half-hour, they can progress to skip counting by fives and telling time to the nearest five-minute interval. A geared clock, such as a Judy clock- where the hour hand moves when the minute hand goes around- helps students understand that both hands move together. Money Money, as a functional math skill, has several levels of skill: Recognizing money: pennies, nickels, dimes, and quarters.Counting money: first in single denominations and later mixed coinsUnderstand the value of money: budgets, wages, and paying bills Measurement Learning measurement for students with special needs should involve length and volume. A student should be able to use a ruler and even perhaps a tape measure for length and recognize inches, half and quarter inches, as well as feet or yards. If a student has an aptitude for carpentry or graphic arts, the ability to measure length or size will be helpful. Students should also learn volume measurements, such as cups, quarts, and gallons. This skill is useful for filling tubs, cooking, and following directions. When cooking is part of a functional curriculum, a knowledge of measures of volume will be helpful. Students should be able to choose what they will cook, and find and read recipes. Familiarity with measuring volume will help students who want to pursue work in culinary arts, such as a kitchen assistant. stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-87782348843480178562019-11-22T20:44:00.001-08:002019-11-22T20:44:07.022-08:00Content Marketing Process The Most Complete Guide to Get OrganizedContent Marketing Process The Most Complete Guide to Get Organized Content marketing is deceptively complex. On its surface, it may appear simple: create content, push it out into the world, and watch the leads pour in. However, in actual practice, there are a lot of moving parts that need to be synchronized for success. From strategy to execution to measurement, there is more involved than what immediately meets the eye. This disconnect between expectations and reality can quickly derail an organizationââ¬â¢s attempts to get started with content. When CMOs and client stakeholders lack a clear understanding of the strategy and workflow development required to achieve success, the results can easily fail to produce a measurable return on investment and keep those stakeholders happy. Developing an understanding of how the complete content marketing process functions doesnââ¬â¢t have to be difficult though. Having an outline from start to finish illustrating how things work can help convince clients and stakeholders that success isnââ¬â¢t as simple as starting a blog, shooting some videos, or publishing an optimal number of social media posts. In this blog post, youââ¬â¢ll get: A clear explanation of how content marketing works through the entire process. Tons of links to related blog posts that dive deep into each area. Templates to help your team get started with documenting strategy and workflows. This is a high-level process summary thatââ¬â¢ll take you from the beginning planning stages, all the way through to measurement and analysis. If this post offers the ââ¬Å"whatâ⬠and ââ¬Å"whyâ⬠around what needs to be done, then the links to more granular posts provide the ââ¬Å"howâ⬠on executing each piece. Approach this as a bookmarkable hub, and remember, thereââ¬â¢s no pressure to absorb all of this right away. Manage Your Content Marketing Production Process With 30 Templates, Infographics, and More Executing effectively throughout this process isnt easy. To help you on your journey, weve pulled together 30 free resources you can start using right now. This bundle includes templates, guides, worksheets, and more. Theres something for every part of your content marketing workflow, and wed encourage you to download it now before moving on. What Does a Content Creation Process Look Like? There are a lot of different models and maps charting out the content marketing process. For our purposes, weââ¬â¢ll break it down into the following five buckets: Content Planning and Strategy:à This includes everything involved in developing an overarching plan and strategy for your content. Content Creation: This includes everything involved in creation processes and workflows. Content Publishing:à This includes everything involved in establishing publishing schedules and cadences. Content Distribution and Promotion:à This includes everything involved in promoting a piece of content. Content Measurement:à This includes everything involved in analyzing performance and extracting insights to refine your content strategy in the future. At a high level, hereââ¬â¢s what this all looks like in diagram form: Your Content Marketing Process Library When writing this post, we realized that tackling the entire content planning, creation, promotion, and measurement process in one post is a tall order. If you're looking for something specific, click through to one of the following posts: Content Planning and Strategy How to Plan and Execute an Effective Content Strategy That Will Quadruple Your Results (Template) How to Build a Content Marketing Strategy You'll Actually Use (Template) The Ultimate Marketing Campaign Planning Checklist That Will Get You Proactive Spark Your User Persona to Life With These 9 Important Tools How to Find Your Target Audience and Create the Best Content That Connects Content Creation 40 Content Writing Tips to Make You a Better Marketer Now The Best Social Media Copywriting Guide to Be a Social Word Ninja The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar The Ultimate Blog Writing Process to Create Killer Posts The Email Copywriting Process You Need to Get More Conversions How to Work With Designers With Authentic Advice From 's Designer How to Make an Infographic Like a Pro in 7 Easy Steps Content Publishing The Best 2019 Content Calendar to Get Organized All Year When is the Best Time to Publish Blog Posts? What 14 Studies Say About the Best Time to Send Email The Best Times to Post on Social Media According to Research The Social Media Schedule That Will Boost Your Traffic By 192% Content Promotion and Distribution 21+ Easy Ways to Build An Email List That Will Skyrocket By 140% in 1 Year How to Build the Best Social Media Promotion Plan For Your Content The Way to Write Email Subject Lines That Get More Clicks How to Boost Traffic With 34 SEO Tips You Need to Know Now (+ Free Kit) Content Measurement and Analytics 3 Hidden Google Analytics Reports to Help You Understand Your Audience How to Build a Marketing Report Quickly (Free Template) How to Use Social Media Analytics to Create the Best Content Phase 1: Content Strategy + Planning Everything starts with smart planning. Understanding Your Audience Who are you creating content for? What are their greatest wants, needs, and pain points? These are some of the first questions youââ¬â¢ll need to answer when developing your process. Figuring out who your audience is doesnââ¬â¢t have to be as hard as it sounds. Do some digging, though, and you might find that your real audience differs from the one you thought you had. To begin, answer four questions: Whatà problems does my company, product, or service solve? If youââ¬â¢re in business at all, this should (hopefully) be easy enough to answer. How do you make customers lives better or easier? Who are our current customers? Whoââ¬â¢s buying your product right now? Make a mental note if thatââ¬â¢s different from who you want to be buying your product. Who is my competition? You probably know who your top competitors are. However, do some quick keyword searches on Google, Facebook, and Twitter to see if you can turn up any more you werenââ¬â¢t aware of. What sets us apart from our competition? Why would people choose you instead? Once youââ¬â¢ve nailed these down, youââ¬â¢ll know: What topics your content needs to cover and which questions it should answer. Who is going to read, watch, or listen to that content. What your competition is doing (and start thinking about how you can improve on their efforts). What you need to do to set your content apart (so people consume your stuff instead of your competitorsââ¬â¢). Next, develop a simple audience statement that summarizes who youââ¬â¢re trying to reach. Use this template and fill in the blanks: ââ¬Å"[OUR COMPANY] creates content to help [INSERT DEMOGRAPHIC] do [INSERT ACTION] better.â⬠Then, establish what we call your ââ¬Å"content core.â⬠This means identifying two things: What you do (and the topics that matter most to your company). What your audience cares about (which probably includes topics you should cover, even if they only loosely correlate with what your company does). Here are a few simple ways to get started doing this: Dig through your social media followers feeds. What are they sharing on Twitter? Run an audience survey. Use something like Polldaddyà or Survey Monkeyà and ask customers or blog readers what theyââ¬â¢re interested in (and what topics they want your content to cover. Look at your competitionââ¬â¢s content. You shouldnââ¬â¢t necessarily copy what theyââ¬â¢re doing. However, taking note of what theyââ¬â¢re creating can give you some clues at what their audience finds relevant (provided theyââ¬â¢re doing a good job). Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Developing Personas If youââ¬â¢re not deeply familiar with your audience, then building personas can be vital for understanding who youââ¬â¢re targeting. This is especially true when working in industries where you donââ¬â¢t consider yourself a deep subject matter expert (SME). This process can get fairly involved, but it doesnââ¬â¢t necessarily need to be overly complicated. What makes personas such an importance piece of the content marketing process? This graphic summarizes that with a few powerful stats: A persona is a simple character description of your average customer or audience member. To build out a simple user persona, you should include the following information: Age Location Occupation Income Level Level of Education Hobbies Challenges and Goals Personality Summary Values and Fears Favorite Blogs, News Sources, and Companies Thatââ¬â¢s the high-level description of what you need in a persona. For a more detailed guide, check out the post below. Recommended Reading: Spark Your User Persona to Life With These 9 Important Tools Establish Your Goals Have a plan for how youââ¬â¢ll set goals for each project and campaign you execute. While goals may vary based on each project, having one set methodology for determining goals makes setting them easier. One common goal-setting framework we recommend is the SMART system. SMART goals are: Specific. Goals should be laser-focused on moving set metrics KPIs. Measurable. They should be quantifiable and able to be backed up with real numbers. Actionable. Can you take specific steps to achieve this goal? Realistic. Increasing revenue by 1 million percent is probably not realistic. Use your best judgment. Timely. Achieving goals should help move your organization forward in ways that are relevant right now. Then, to write a simple goal statement (whether for your overall business and marketing goals, or for a specific channel, campaign, or project), follow this template: You can adjust the specific verbiage as necessary. Whatââ¬â¢s necessary is that you plainly state the following: What you hope to achieve. When you hope to achieve it by. For more specific guides on setting marketing goals, dig into these guides: How to Set Marketing Goals You Can Actually Achieveà from Kissmetrics How to Set Marketing Goals Based on Business Goalsà from ImpactBND How to Define SMART Marketing Objectivesà from Smart Metrics Here's how to set SMART marketing goals (and manage the rest of your content marketing process,...Develop Your Content Strategy This is an enormous topic in itself. In fact, several books have been written on the subject (and you should read them). Arguably, a lot of what we cover in this post also covers content strategy and content marketing strategy (thereââ¬â¢s a subtle difference). For our purposes here, weââ¬â¢ll break down content strategy into its absolute most basic elements. Then, weââ¬â¢ll point you in the right direction to learn more. To begin, letââ¬â¢s answer three questions: What will you create? This means the kinds of content and channels youââ¬â¢ll use. Why will you create it? This ties back into your goals and the specific needs your content should address. How will you measure success? This entails establishing the specific metrics youââ¬â¢ll track against. Performing Content Audits How can you make sure you create more content that works, cut out what doesnââ¬â¢t, and avoid duplicating effort? The answer is by performing regular content audits. Pam Neely put together this excellent guide (and content audit template)à that dives deep into this process. At a high level, here are some things to look for when evaluating past content: Generating Ideas How will you generate ideas for projects and campaigns? Quality creative concepts and campaign ideas donââ¬â¢t happen by accident (most of the time). Everything you create should also be connected to your overall goals. So, how do you come up with great ideas that actually move the needle? Start by figuring out who will be involved in your ideation process: Clients or internal stakeholders. Campaigns often start as solutions to problems your clients or your company is facing. Your CEO, CMO, and senior strategists. These folks are close to your organizationââ¬â¢s overall goal-setting. Your do-ers down in the trenches (writers, designers, etc.). You hire creative people to be creative, right? Then, establish frameworks for ideation. There are a couple ways to approach this: Solo strategy sessions where individual team members generate project, content, and campaign ideas on their own. Group brainstorming sessions where multiple team members collaborate on ideation. The easiest brainstorming process weââ¬â¢ve had success with at looks like this: Get your team in a room and have them write down every idea they can think of in ten minutes. Have one person read every idea out loud. Then, have each team member rate those ideas on a three-point scale. Threeââ¬â¢s are definite ideas you should execute, twoââ¬â¢s are ideas that need some work, and oneââ¬â¢s are, well, crap. If you do this right, the process will yield ideas all across the board (and thatââ¬â¢s okay). Take every idea thatââ¬â¢s a unanimous three and narrow down the ones youââ¬â¢ll settle on. This process works for all kinds of different projects and in all kinds of scenarios. Feel free to adapt it to fit your purposes. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Phase 2: Content Creation Youââ¬â¢ve got your planning processes in place. Now, letââ¬â¢s move onto the execution steps. How will content marketing projects and ideas be brought to life? Establish Team Roles Team roles may be different than actual job titles. What weââ¬â¢re looking to know here is what people will actually be doing when it comes to planning, publishing, and promoting content. Recommended Reading: How to Structure Your Marketing Team to Create the Best Content Understanding Keyword Research Keyword research is vital for creating content your audience wants. At its simplest level, it should achieve three goals: Helping you understand what people want to read. This typically means stuff that answers questions and solves problems for them. Helping you understand the intent behind keywords. Carefully analyze search results for keyword terms to ensure people are really looking for what you think they are. Helping you understand what you can rank on. Most keyword tools show keyword difficulty and competition. In order to do quality keyword research, youââ¬â¢ll need the right tools. Here are some we can recommend: Google Keyword Planner Mozââ¬â¢s Keyword Explorer Ahrefs Keywords Explorer Keyword Studio Serpstat Recommended Reading: Your Ultimate Content Marketerââ¬â¢s Guide to Keyword Research Building Checklists, Templates, and Other Reusable Assets Having pre-built checklists and templates for every type of content you produce can help make creating content thatââ¬â¢s consistent easier. They help reinforce productive workflows and ensure that every project gets executed the right way, every time. There are a couple of ways to approach this: Use our pre-built checklist here, or any of the templates bundled within this post youââ¬â¢re reading right now. Build your own checklists and templates. To create your own checklists, follow these steps: List everything thatââ¬â¢s needed to complete a specific type of content. Be thorough. Assign each task to the appropriate team member. This could be either a specific person or just the role required. Estimate how long each step takes to complete. If youââ¬â¢re not sure, track your time over the course of creating a few pieces to set benchmarks. Document all of those steps and make your checklist easily accessible to your team. Consider using something like a shared Google Drive or Dropbox folder to store all your checklists. Writing + Design Getting writers and designers working well together is key for content marketing success. By establishing clear processes for each, you can eliminate a lot of confusion and head-butting around expectations. A basic workflow might look like this: Writer drafts content in a template or document. Then, writer and designer discuss images to include. Designer takes direction and adds other images where necessary. Generally, whatever type of content youââ¬â¢re creating, this is loosely how it works. Recommended Reading: https://.com/blog/content-writing-tips https://.com/blog/how-to-make-an-infographic/ https://.com/blog/blog-photography-tips/ https://.com/blog/social-media-images Phase 3: Content Publishing Once workflows and processes for content creation have been put in place, determine how often content will be published, and establish processes for managing your cadence. Establish How Often You'll Publish Each Type of Content You Create There are no objectively correct answers to how much content is enough or how much is too much. But, the following posts can help offer some starting points: How Often to Post on Social Media [Proven Research From 14 Studies] The Best Email Sending Frequency [Backed By 20 Studies] The Perfect Blog Post Length and Publishing Frequency is B?!!$#à ·x [Whiteboard Friday from Moz] Planning Your Content Marketing Calendar We strongly recommend planning every piece of content you publish on one unified marketing calendar. Whether you use a spreadsheet or an app (weââ¬â¢re partial to ourselves), your calendar should achieve the following objectives: It should give your entire team one place to see every project in progress. A place to map out all your deadlines. A means of keeping everything organized so nothing gets lost or forgotten. If you need a calendar template or a guide on how to use one, we have several. Check out the following posts below: Recommended Reading: How to Boost Success With a Content Marketing Editorial Calendar Phase 4: Content Promotion + Distribution Content promotion often gets overlooked. If youââ¬â¢re not thoroughly planning your promotion processes, though, itââ¬â¢s time to start. Social Media Assuming youââ¬â¢ll be creating social media posts to promote other content (in addition to standalone social content), youââ¬â¢ll need to plan a few things: Your channel selection. Which channels are you on, and which are most important for you? A promotional posting schedule for each type of content youââ¬â¢ll be promoting. Planned posting templates save time wondering how many posts to prepare. An understanding of social media analytics. Monitoring what works and what doesnââ¬â¢t will help you make the most of your time in the long run. Recommended Reading: How to Align Your Content Marketing and Social Media Strategy in 9 Steps The Social Media Posting Schedule That Will Boost Your Traffic By 192% The Best Way to Plan a Social Media Strategy in Five Steps With a Template Email Marketing Email marketing delivers 4,000% ROI. According to Campaign Monitor, it also 40 times more effective for customer acquisitionà than social media. So, have a plan to make the most of it. Develop a strategy to build your email list. Gated content upgradesà in blog posts and building landing pagesà with opt-in formsà are two ways to do this. Plot out an email sending schedule. This guideà will help you select the best days and times to send e-newsletters. Plan an email content creation process. This will entail: Writing your email copy. Designing email templatesà (if youââ¬â¢re coding your own emails) or placing content into a template within your email marketing service provider. Analyzing the performance per email. Repeat.Recommended Reading: Killer Email Marketing Planning Best Practices With 19 Examples The 4 Simple Stages of an Engaging Email Funnel Strategy What 14 Studies Say About the Best Time to Send Email Search Engine Optimization Search engine optimization is necessary for ensuring your content garners continued traffic (even after your social media and email promotion have run their course). On a basic level, be sure to check off the following for every piece of content you publish (assuming youââ¬â¢re creating blog posts or website pages): Title tags. These are the blue links at the top of search results. They should include your target keyword and accurately describe your content. They should be 70 characters or less. Meta descriptions. This is the descriptive text beneath the blue links in search results. They donââ¬â¢t directly impact rankings but do influence click-through rates. They should be 150 characters or less (but not too short). To test your title tags and meta descriptions before your content is published, consider using one of these free tools: Portentââ¬â¢s SERP Preview Tool:à Itââ¬â¢s a little bit outdated (Google no longer uses pixel width to cap title tag length), but it can still help you see what search snippets will look like: Spotibo SERP Preview Tool:à Another free option that works well. Yoast:à If youââ¬â¢re using WordPress and Yoast, youââ¬â¢ll see a preview of your title tag and meta description before you publish. There are also some other basic on-page SEO elements to consider. These include: Keyword targeting. Does your content target a specific keyword phrase? Latent semantic indexing. In plain English, does your content include terms relevant to your primary topic? Keyword placement within your content. Is your primary keyword in your URL, H1, and body content? Are secondary keywords naturally integrated into your copy? For more detailed guides on SEO execution, read through the following: How to Boost Traffic With 34 Important SEO Tips You Need to Know How to Improve Your Keyword Research With Latent Semantic Indexing How to Maximize Your On-Page SEO in 2017 With One Awesome Checklist SEO Content Strategy: How to Skyrocket Your Traffic By 594% PR / Outreach Whatââ¬â¢s one of the best ways to promote your content? Tell people directly who might be interested in it! Of course, youââ¬â¢ll want to be genuine and sincere in your outreach. Content marketing and public relations are asked to join forces now more than ever. As these fields increasingly overlap, itââ¬â¢s important to have plans and processes in place for how these cross-discipline teams work together. According to Search Engine Land, there are at least five different ways for PR and SEO to cooperate: Product education. Whether theyââ¬â¢re talking to customers, partners, or the media, PR spends a lot of time explaining how things work to people. Great content can be a quality asset for supporting this. Obtaining backlinks. When you tell people about your content, itââ¬â¢s more likely to be found by people interested in linking to it. Managing media outreach. Keeping messaging consistent between content and PR. What one team says is true, the other should say, too. Sharing content. Your PR team probably knows better than anyone who might be interested in seeing the content youââ¬â¢re creating. Lean on their contacts and tools like Cisionà to find quality outreach targets. So, what can content marketers and PR pros do to combine efforts for maximum impact? Here are a couple ideas: Build lists of trusted contacts to reach out to with new content. Do you have news reporters or other content marketers youââ¬â¢re frequently in contact with? If so, consider compiling their contact info into a shared list. That way, when you have something of interest (either for content or PR), you can easily reach out. Make an account on Help A Reporter Out (HARO). This database of sources for journalists makes it easy to list yourself as a trusted source. Use content to support your claims that youââ¬â¢re an expert on your industry or topic. Learn more here. For more information on making this relationship work, this beginnerââ¬â¢s guide to PR from Kissmetricsà is a great place to start. So is this guide from Smart Insights. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Phase 5: Measurement, Analytics, and Reporting If youââ¬â¢re going to earn your paycheck, you need to prove your work is making an impact. This is where reporting comes in. Good content marketing reporting shows your organization how your efforts are driving KPIs and making money. Good reporting shows your organization how your efforts are driving KPIs and making money.Setting Up Analytics Tools There are a lot of different analytics tools out there. Which ones you use will depend on the type of youââ¬â¢re doing. Here are some common options to consider. Google Analytics:à This one is near-ubiquitous for content marketers. Piwik: This is another freemium alternative to Google Analytics. Heap: Freemium analytics platform that tracks without using tags. Kissmetrics: An advanced behavioral metrics platform (we use them heavily here at ). Adobe Analytics: Enterprise-grade analytics platform. These are some popular options. To find more, check out this list from G2 Crowd. You might also choose to connect several different tools into one dashboard. Here are a couple different options: Cyfe: Basic custom dashboard tool that integrates with tons of different services. Klipfolio: Advanced marketing dashboard tool that connects to a wide variety of other tools and platforms. It also includes API access for connecting unsupported tools (although setting them up this way may require technical knowledge). Lots of different SEO and content marketing platforms offer built-in analytics, too. Here are a handful of examples: Moz: All-in-one SEO software platform with built-in analytics functionality. Raven Tools: Similar to Moz but with a heavier emphasis on analytics and reporting. Ahrefs: Offers robust metrics for rank tracking, link building, and other areas of content and SEO. Whichever toolset youââ¬â¢re using, ensure that the right people have access to the right tools. Depending on the size of your organization, that could mean individual contributors are given access to analytics tools, or you might have dedicated analytics staff. Recommended Reading: How to Crush Google Analytics Spam in 2017 Establishing a Reporting Schedule Next, determine when marketing reports will go out (and who needs to receive them). Depending on the tools you use, you might be able to set this up automatically. In fact, this guide from Googleà covers how to setup monthly reporting automatically in Google Analytics. To set your reporting schedule, answer the following questions: How often do we need data updates? If you have weekly, monthly, quarterly, or annual reporting meetings, set up your reporting schedule accordingly. Which data needs to be shared at which time? Data thatââ¬â¢s closely tied to day-to-day performance (both for yourself, your team, and company-wide) may need to be shared on a weekly or monthly basis. Long-term goals may be more appropriate for monthly, quarterly or annual reporting. Who needs to know this data? If you manually email reports within your company, build a list of people who need to receive that report. Letââ¬â¢s break down common content marketing metrics into a sensible schedule: Weekly / Monthly: Specific metrics connected to the performance of your do-ers. Quarterly: Higher-level summary of progress toward long-term goals. Annual: Very high-level goals. In short, the more impact a goal or metric has on day-to-day performance for your team in the trenches, the more often those metrics likely need to be reported on. For more guidance on planning your reporting schedule, check out this guide from Chris Penn. Building Reporting Templates If you rely on automated reports from your analytics tools, this is cut and dried. However, what if your organization expects customized reports because your tools canââ¬â¢t quite pull everything you need into one Excel sheet or PDF? In that case, you may need to build your own template. Fortunately, weââ¬â¢ve created one hereà to help get you started. stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-44140913460627532222019-11-21T02:48:00.001-08:002019-11-21T02:48:03.705-08:00How God Organizes People for Effective Action EssayHow God Organizes People for Effective Action - Essay Example Our assigned tasks fit together to complete His plan. God views each of us as a very important puzzle piece, existing to complete the whole. For instance, the Bible speaks of King David who greatly enhanced and extended the kingdom of Israel and established the Judean dynasty. This biblical figure was indeed a historical character. According to Daniel Hillel in his book The Natural History of the Bible, in 1993, excavations at Tel Dan, at the far northern-tip of the state of Israel, uncovered an inscription with an explicit mention of the "House of David". Dr. Michael Denton in his book Nature's Destiny, concluded that, "All the evidence available in the biological sciences supports the core proposition of traditional natural theology -that the cosmos is a specially designed whole with life and mankind as its fundamental goal and purpose, a whole in which all facets of reality, from the size of galaxies to the thermal capacity of water, have their meaning and explanation in this central fact." The world is custom-made for our essence. Daniel Hillel describes in his book, The Natural History of the Bible, the venture to the Promised Land. stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-82584475838472924242019-11-19T11:55:00.001-08:002019-11-19T11:55:03.641-08:00John Stuart Mill Essay Example | Topics and Well Written Essays - 750 wordsJohn Stuart Mill - Essay Example John Stuart Mill was educated by his father, James Mill, who was cold and rigid. From then Mill understood the undergrounds of liberty and saw the mistakes from his father's rigid system of education: "Mill recognized , in later life, that his father's system had the fault of appealing to the intellect only and that the culture of his practical and emotional life had been neglected".(John Stuart Mill, Life and writings) John Stuart Mill, in his essay "On liberty", mentioned liberty and the relationships between freedom and state. The goal of state is to build a social system that respects and defends human rights and liberties. State can interfere against any individual, if he harms the other one's interests.1 This is the only case when Mill accepts the intervention of the state. There are cases when state rejects the individual's opinion .But that does not mean the point of view is wrong or false. Neither the belief of state, nor the individual' s opinion are totally false, they might contain a certain truth, so they must not be rejected. If this happens, the decision of the state becomes preconception and effects the man's liberty. Mill saw human being as an individual free to think, to speak , to feel. These rights are unquestionable on all the subjects: "()his independence is, of right, absolute. Over himself, over his own body and mind, the individual is sovereign" (qtd. John Stuart Mill' Essay on liberty, p.13) In thi In this relation, man-state, the latter can impose unlimited control, thing that cannot be acceptable. For Mill, education is primordial and it makes the differences between people , so the freedom of speech , of thinking is the most important. Mill speaks about the tyranny of the majority when the state wants to have the unlimited control, to entice the majority: ()There is a limit to the legitimate interference of collective opinion withindividual independence , and to find that limit, and maintain it againstencroachment, is as indispensable to a good condition of human affairs asprotection against political despotism.(qtd. John Stuart Mill's Essay on liberty) The tyranny of the majority often appears in bureaucratic countries. In the case of democratic countries the things go not so bad, because many individuals know and understand the importance of the liberty in all its aspects. Also, in the case of democratic countries and of developed ones, educated people are more and cannot be ruled by a man or a group. So, the danger of tyranny of majority is less. Liberty of speech , sustained by Mill, is indeed a very important right. In some periods the human being was restrained by people who wanted to had the supreme control(a kind of tyranny of the society). For example, the slavery, in the South of America, reserved man from various freedoms: the physical one, the conscience liberty, and maybe the most important one, the freedom of speech. The slaves were revolted mainly because they were treated like animals, they hadn't the right to write, to read or to express their feelings and desires. We can extend here, seeing in these liberties the differences stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-71373513913562696202019-11-17T00:26:00.001-08:002019-11-17T00:26:03.955-08:00International Game Technology IGT Essay Example for Free International Game Technology IGT Essay International Game Technology (IGT) Introduction à à à à The short term and long-term debt for International Game Technology as at 31st March 2014 stand at $ 1,426,400 and $ 1,760,500 respectively. The total liabilities for the company sum up to 3,186,900. This information is generated from the company quarterly report. The market value of equity of IGT is $ 3.98B and the outstanding share is $ 24M. à à à à The debt ratio helps a company compare its total debt to total liability and equity. This ratio is used by the company to have the general notion as to the value of leverage being applied by a company. A lower value implies that the business is less reliable on borrowed funds. The less the ratio or leverage the business is applying, the stronger is the equity position of the company (Tamari, 1978). On the other hand, the bigger the ratio the higher the risk the business considered to have invested on. Debt to equity ratio is less the same as debt ratio. This is another gearing ratio that compares the business liabilities to its outstanding shareholdersââ¬â¢ equity (Tamari, 1978). The same case with debt ratio, a lower value implies that the business is applying less borrowed fund and the better is its equity stand. à à à à Therefore, in both case I consider these ratios too large for the IGT Company. It implies that the company is highly exposed to risk such as creditorsââ¬â¢ lack of confidence with the company and increase in interest rates. IGT Company should consider paying off its debt. It can raise capital for paying debt by issuing more stock. à à à à Among the three companies, IGT Company has the highest debt to equity ratio. The company may have opted for this approach in order to benefit from deductible interest tax and build the credit for the business. This approach will also ensure maintaining completely ownership of the company. The challenges with issuing large amount of stock means those shares outstanding of the company become more diluted and the current investors earn smaller ownership fraction with every extra share issued (Wiehle, 2005). à à à à On the other hand, Multimedia Games Holdings has the lowest debt to equity ratio. It might have opted for this option in order to enables it investors raise capital without facing debt. This will allow the company owners to concentrate on making their outputs more profitable instead of paying back to lenders. Multimedia Games Holdings may have also opted for this approach to allow the company owners and investors to create a long-term association throughout the lifetime of the business. According to Wiehle (2005), the cash flow for the company will be utilized on investments instead of paying interest and outstanding debts. Moreover, this compare can be termed as a small company if you compare it with the other two companies; hence, it might have opted for this method for the fear that it will face liquidity issues and fail to pay its outstanding debts (Wiehle, 2005). References Tamari, M. (1978). Financial ratios: analysis and prediction. London: P. Elek. Wiehle, U. (2005). 100 IFRS financial ratios (1. ed.). Wiesbaden: Cometis AG. Source document stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0tag:blogger.com,1999:blog-2046465361831141450.post-35482854700141109292019-11-14T12:57:00.001-08:002019-11-14T12:57:05.535-08:00Prejudice and Racial Segregation on Campus Essays -- Sociology RacismRacial Segregation on Campus à à à à The practice of ethnic separation and segregation is common on every college and university campus. Since this practice has happened through history, it is remarkable that this has only been recognized recently as a true problem (Jacobs, 2). Segregation has hampered America as long as it has existed. Ethnicity and segregation was nearly the cause of this country splitting apart during the Civil War. Since then reformation and hard work has attempted to bring unity to this country. Though today, college students have regressed, university pupils are "standing by" their own and are not branching out to those who are unlike them in ethnicity. People in general, but more specifically college students are segregated in their lives ( Kramer, 12). From the way they act, what they do or do not do, the type of people they socialize with, to where people sit - students are split. College students group together as a result of ethnicity at events and establishments or locations on university campuses. à Let me explain where I am coming from,so you may understand my aim in writing this article. In order for people to understand or realize the issue at hand, I first wanted to explain the explain the problem. Because these happenings effect you the reader along with most people in our society. Then I would like to give you examples of the issue in ways you can relate to it. I wanted to put the issue on a real level for you, which I initially attempted in the opening paragraph. Following that I will attempt to illustrate why this subject is relevant to our society and important to you. This is a topic in which I feel very deeply about, so what I am writing is real, worth reading, and is for you. ... ...: McGraw - hill, 1997. * Higher Learning. Videocassette. John Singleton. Columbia Pictures, VHS. 120 min., 1994. * Howe, Jeff. " Race Divides...". Link, The College Magazine. New York : College Television Network., pg 18-25. 1998. * Jacobs, Jerry A. "Gender, Race, and Ethnic Segregation Between and within Colleges." Pennsylvania : University of Pennsylvania, Department of Sociology, 1996. Available: http://av.yahoo.com/bin/query?p=ethnic+segregation+in+colleges&b=21&hsO * Kramer, Martin, and stephen S. Weiner. Dialogues for diversity : community and ethnicity on campus. Phoenix, Ariz. : Oryx Press, 1994. * Orfield, Gary. Dismantling desegregation : the quit reversal of Brown vs. Board of Education. New York: W.W. norton & Company, 1996. * Myers, Samuel L. Desegregation in higher education. Washington, D.C. : University Press of America, 1988. stevejacobs1991http://www.blogger.com/profile/06453104950734171691noreply@blogger.com0