The Metamorphosis and Ethan Frome Essay Example For Students

The Metamorphosis and Ethan Frome Essay The everyday practice of life can bring a few people a feeling of security and joy. For other people, this routine can be the reason for gigantic discontent and a sentiment of capture. The primary characters of the books The Metamorphosis by Franz Kafka and Ethan Frome by Edith Wharton both experience this sentiment of being caught by their ordinary duties and condition. Family commitment, cultural desire, and their interior and outer appearances trap both Gregor Samsa and Ethan Frome. One primary driver for Gregor being caught is his commitment to his family. His budgetary commitment alone is sufficient to squeeze him. His activity and his mystery intend to get his sister through school additionally place an interest on him. Gregor is exclusively answerable for reimbursing his folks old obligations. The weight this puts on him is shown when he says, Well, I havent surrendered trust totally; once Ive gotten the cash together to take care of my folks obligation to him-that will most likely take another five or six years-Im going to do it without fail(Kafka 4). Significantly in the wake of finding he has transformed into a bug he despite everything feels his commitment to his family. Society additionally has desires for Gregor that he can't escape in any event, when he is secured up in the room that in the end turns into his grave. On one of his horrifying restless evenings he is as yet thinking about his workday and of individuals he blends with consistently. He understands that as opposed to helping him and his family, they were all out of reach and he was happy when they blurred away(Kafka 43). Gregor gets no assistance from the general public that he is so faithful to. Gregor is clearly caught by his outside appearance. His physical restrictions develop his sentiment of vanity. His outer appearance mirrors his inner emotions, as he presently feels vulnerable by not having the option to truly do his obligations. Ethan was additionally caught by commitment to his family. It caught him when he needed to go off with Mattie and it caught him for a mind-blowing remainder after the mishap. Zeena was the principle wellspring of the pointlessness of Ethans presence. This is demonstrated when Ethan reflects terribly that his seven years with Zeena appeared to Starkfield not all that long(Wharton 64). Cultural desires additionally forced Ethan. It impeded him from demonstrating open love to Mattie by its looking downward on their relationship. His conjugal commitment constrained him to remain with Zeena despite the fact that he cherished Mattie as separation was looked downward on. His dissatisfaction about this is indicated when Mattie needs to leave and he says, what goodll composing do? I need to accomplish for you and care for you(Wharton 115). Ethan realizes that society will never acknowledge a connection among himself and Mattie. Ethans interior inabilities take on an outside appearance after the mishap. His physical structure hardens his being caught in Starkfield, in his marriage, and in his life. He whines that he is tied hand and foot(Wharton 115). Both Ethan and Gregor are caught by a physical handicap, however they are likewise caught by what most would think about the typical every day schedule of life. It is significant for individuals to have the option to satisfy their commitments to family and society while as yet being content inside themselves. Despite the fact that these two cases are extraordinary, the outcomes of feeling caught inside ones own condition can be like those of Ethan and Gregor. Reference index: .

Marketing Report Bokomo Foods Essay

1.0. A report introducing market information so as to educate an oat organization Bokomo Ltd. To consider whether to extend more in the United Kingdom showcase. 2.0 Executive synopsis. This is a short report, containing showcasing information on both the oat advertise and a particular business, Bokomo UK. The information was acquired from auxiliary showcasing research. Bokomoâ's site was one of the principle reference control. With the discoveries and examination, it was suggested that Bokomo ought to extend their own image items more in the UK. The PEST examination of the UK basic food item industry remembered for this report was utilized to feature the outside components that can influence Bokomo’s activity and decipher how these variables will impact Bokomo. Moreover, through the market investigation it was discovered that Kellogg’s and Weetabix essentially lead the grain business, trailed by Nestle and Jordans. These organizations have a wide scope of brands focused at various buyers, and they have client devotion, which can make it harder for more up to date organizations to enter this part. As referenced previously, in the grain showcase there are a huge assortment of focused purchasers like kids, ladies, and families. The primary key patterns in the market are helpful bites and awareness towards wellbeing. Aside from that, own marked names are likewise picking up fame as they offer shoppers a similar item at a less expensive cost. SWOT investigation permitted us to devise the company’s inward examination. Qualities incorporated their notable notoriety and clients, for example, enormous food retailers (Tescoâ's), to which they sell production and bundling administrations. Shortcomings comprise of the negative viewpoints the organization faces, including their not commonly recognized name, and general negative exposure they face in this intricate area. Openings were conceived from the social components from the PEST examination as changes in customer tastes and patterns are openings were this organization can profit by addressing those requirements. These were alsoâ an significant piece of the report as it influenced the last proposals for the organization. Dangers incorporated the budgetary downturn and expanding levels of movement. Bokomo Foods is a significant oat maker in the United Kingdom, built up around 80 years prior. In spite of not being a commonly recognized name, is a UK driving grain creator and the organization has accomplished assorted variety by delivering a scope of own-name items. Besides, they fabricate marked items for huge organizations, just as marked bundling administrations like Bag in Box, Pot or Pouch. These administrations are for driving retailers, for example, Tescoâ's, Sainsburyâ's and Morrison’s, among numerous others. 3.0 Introduction + Aim. This is a report whose point is to introduce showcase information so as to illuminate Bokomo plc. an oat organization, regardless of whether further development in the UK advertise is gainful right now. The report will distinguish and break down the present business circumstance, utilizing SWOT investigation, and survey the macroeconomic point of view of the general UK basic food item industry utilizing PEST examination. The SWOT examination will assist us with inspecting the particular organization factors, as it is basic to comprehend these so as to relate them back to the PEST and market patterns. Both inner and outside elements influence how Bokomo will work now and later on. 4.0 The basic food item showcase condition †PEST investigation 4.1 Political Political components affect the investigation of outer variables since they are controlled by the level of government mediation in the economy. The political circumstance in the UK is steady. Her Majesty’s Government, drove by Prime Minister David Cameron of the Conservative Party, is chiefly worried about the money related emergency influencing economies everywhere throughout the world and to reinforce the monetary situation of UK comprehensively. Through work enactments, the legislature urges retailers to give a blend of openings for work from adaptable, lower-paid and privately based employments to exceptionally gifted, more generously compensated and halfway found occupations (Balchin, 1994). Relocation largy affects the staple business, as it gives new clients, just as open doors for grocery stores to oblige the diverse culinary societies of foreigners. Movement additionally prompts an adjustment in size of work pool, which could affect the accessibility of laborers. Most recent figures from the Office for National Statistics show about 503,000 individuals came to live in the UK in the year finishing June 2013, contrasted and 517,000 individuals the earlier year (ONS.gov, 2013). 4.2 Economic Monetary variables are critical to consider with respect to the UK basic food item showcase, as they are profoundly compelling to request, costs, costs, and benefit. One of the most persuasive factors on the economy is high joblessness level, which diminishes the compelling interest for some products, unfavorably influencing the interest required to deliver such merchandise. Joblessness in the UK is at 7.1% as of January 2014, as indicated by BBC. Another exceptionally pertinent monetary factor is the staple market size and the market development. IGD conjecture that the UK staple market worth can't avoid being worth  £205.9bn in 2018, a 21.3% expansion on 2013 (IGD.com, 2013). This is useful news to Bokomo, since any extension would be conceivable with respect to the accessibility of region in the market to grow. Another market normal for significance is the measure of spending on staple goods with respect to by and large retail use in the UK. The basic food item market’s s hare represents 54.9p in each  £1 of UK retail spending (IGD.com, 2013). 4.3 Social As per Askew (2013) deals in the grain business have been feeling the squeeze in these previous years, particularly because of the changing social patterns and propensities for customers. Despite the fact that deals in this market have been steady, development has been moderate. Customary breakfast propensities have changed and individuals devour less oats in light of a busier way of life. Likewise expanding number of purchasers skip breakfast. An expansion in female laborers has additionally affected this, which is the reason rivalry for helpful alternatives is growingâ more each time. An expanding number of individuals currently search for simple and snappy options in contrast to plunking down and eating. Be that as it may, they hope to get similar supplements and solid advantages with these advantageous choices. A developing number of ladies presently give unique consideration to what they are eating, checking the naming, dietary data and elements of every item. Progressively, ladies have a more prominent worry with their weight and good dieting. Of late, the interest for children’s grains has declined as a result of the sugar content it has. Grain organizations use advertising to further their potential benefit and draw in kids with undesirable items. Their principle source has been TV adverts and the majority of the grains for youngsters have high sugar content with low dietary benefit, a reality of which more guardians know. Aside from purchaser worries about wellbeing, they are likewise getting progressively mindful of the earth. In this particular market, numerous grain organizations presently control their water use, vitality use, squander delivered, and so forth. The majority of them likewise give close consideration to the bundling of the item, such as utilizing reused bundling. Another social factor that influences the staple market when all is said in done is the various culture in UK. There are such a large number of individuals with various societies that don't pick grains as their first decision for breakfast; rather they have their own dietary patterns. Accordingly, it is significant for the makers in the basic food item market to comprehend the requirements of the whole populace and meet them. Besides, grocery store own-image items have increased a great deal of prominence as a result of the financial downturn. As customers have constrained spending power, they incline toward spending on a less expensive item that permits them to get similar advantages. 4.4 Technological In the present mechanical age, everybody, from individual to professionalâ interaction, is profoundly dependent on innovation. Along these lines, innovative advances are significant for the turn of events and upkeep of business culture. Advances in innovation have permitted the basic food item industry to develop. An amazing model is the downfall of Blockbuster, who was hesitant to investigate online choices, and their subsequent refusal to purchase Netflix and to adjust to changing patterns lead to their insolvency and last conclusion on January 14, 2014. Online shopping for food holds 11% of the circulation channels of the UK basic food item market and forecasts recommend online deals in the US will develop by 15% in 2014 to  £189.3 billion, while in Europe, deals are required to ascend by 18% to  £131.2 billion. Web based shopping has helped individuals go through their day all the more proficiently and decreased the exertion of conveying overwhelming basic food item sacks. Innovative advances at the market has added to increasingly proficient client support and loading endeavors. The appropriation of Electronic Point of Sale (EPoS), Electronic Funds Transfer Systems (EFTPoS) and electronic scanners have incredibly improved the effectiveness of dispersion and loading exercises, with needs being imparted nearly progressively to the provider (Finch, 2004). Gadgets, for example, the self-checkout machine and Radio Frequency Identification (RFID) have allowed the basic food item industry to develop and oblige clients in a powerful manner. 5.0 Description of item explicit market 5.1 Main rivals The main grain brands and the greatest contenders of Bokomo oats in the UK are Kellogg’s and Weetabix, announced Companies&Markets (2013). Kellogg’s showed up in the UK in 1922 and from that point forward has kept up its situation in the market, by concentrating on advancement and extension of their items. In 2012, it had 32% of significant worth offer, driving in the UK oat advertise offering a wide scope of items. Throughout the years, Kellogg’s has extended to more than 180 nations on the planet and has around 39 brands of grains. Weetabi

10 Amazing Fantasy Novels You Need to Read Now

10 Amazing Fantasy Novels You Need to Read Now From feminist fantasy to African mythology to Muslim writers inspired by ancient Arabia, weve compiled a list of some amazing (and wonderfully diverse) fantasy novels you need to read if you love the genre. Many on this list are new authors who have recently published their debut fantasy novel, or established authors who have made it to the New York Times Bestsellers list with a fresh foray into fantasy after publishing in other genres.Whether youre looking for a coming-of-age Young Adult fantasy story or an old-school dive into the Dungeons Dragons universe, there should be something on this list just right for your tastes. New fantasy authors are subverting and reinventing the genre, opening up a golden age in fantasy writing, so happy reading!New fantasy authors are subverting and reinventing the genre, opening up a golden age in fantasy writing. Photo by Matteo Kutufa on Unsplash.The Womens War by Jenna GlassPraised as an epic feminist fantasy for the #MeToo era, The Womens War is Jenna Glasss debut fantasy novel and is the tale of a revolutionary spell that gives women the ability to control their own fertility. Set in neighboring kingdoms ruled by kings and noblemen, the tale offers imaginative worldbuilding coupled with magic that only women can wieldâ€"magic which threatens to tear down the patriarchal structure in which women are nothing more than property and bargaining chips. When a young disinherited daughter of a king and a widowed mother of two adolescent children discover it, their world and experience as women will never be the same.Getting Wilde By Jenn StarkAs the first book in the 11-volume Immortal Vegas series, Jenn Starks Getting Wilde has been praised by critics as hilarious, sexy, and thrillingly high action. This urban fantasy series follows Sara Wilde, a magical artifacts hunter and rescuer of young psychics being sold on the black market. With the help of a Tarot deck, she helps clients find thingsâ€"magical things, in fact. When a n ew job offers her a big payday, the stakes include breaking into the Vatican and getting too close for comfort to the Devil.Enter Saras most mysterious client, the wickedly sexy Magician, with a job that could yield the ultimate payday. All shell have to do is get behind Vatican walls... and steal the Devil himself. Complete with an ancient and mysterious magical Council, militant forces seeking to destroy all magic, demigods, twisting catacombs and Rome and Vegas rowdy nightlife, Sara confronts the underworld of magic in an exciting read that is hard to put down.We Hunt the Flame by Hafsah FaizalJust released this month, Hafsah Faizals debut fantasy novel, We Hunt the Flame, is hailed as lyrical and spellbinding and Paste Magazine listed it in its Top 10 Most Anticipated YA Novels of 2019. With its inspiration drawn from ancient Arabia, We Hunt the Flame tells the story of Zafira, a huntress who disguises herself as a man while braving cursed forests and feeding her people with her kills.Living in the same kingdom is a young man known as the Prince of Death, who carries out assassinations for anyone who defies his father, the sultan, and whose compassionate nature must be hidden beneath a brutal exterior and family expectations. As war brews and danger finds them both, these young characters seek an ancient, magical artifact to achieve different aims. Its a story of bravery, self-revelation, and identity set in a lush world full of magic and mystery.Perfekt Order (The Ære Saga) (Volume 1) by S.T. BendePerfekt Order by S.T. Bende is another YA fantasy should be on your list of must-read books, especially if you enjoy witty, well-rounded characters and Norse mythology. It tells the story of seventeen-year-old Mia Ahlström, an engineering student at Redwood State University, who meets an arrogant, overprotective Tyr Fredriksen at her first college party. But Tyr is not what he seemsâ€"or rather, is much more than he seems. Hes actually the Norse God of War, on Earth to protect a valuable Asgardian treasure, and Mia, too, if shell let him. The repartee in this book make it a fast, fun read.Empire of Sand (The Books of Ambha) by Tasha SuriTasha Suris debut fantasy novel, Empire of Sand, tells the story of Mehr, an illegitimate yet privileged daughter born to a nobleman father and magical, nomadic mother who she never knew. Inheriting her mothers magical gifts of controlling the dreams of the gods, Mehr captures the attention of the Emperors mystics, who persuade her to use her magic to help build the Empire. This Mughal India-inspired novel contains a darkly woven story that is as original as it is impressive, prompting one reviewer to state, I am beginning to think that we are at a new golden age of fantasy literature.A Darker Shade of Magic: A Novel by V.E. SchwabVictoria V.E. Schwab is a #1 New York Times bestselling author of more than a dozen books and the first book in her Shades of Magic trilogy, A Darker Shade of Magic, is arguably her writing at its best. Lyrically compelling and haunting, A Darker Shade of Magic tells the story of Kell, a magician and smuggler with a rare ability to travel between parallel Londons defined by a colorâ€"Red, Grey, White, and Black. Each London has a varying relationship with magic, and those who practice it, and the book is equal parts fantasy, romance, inter-dimensional travel, and adventure combined with a strong female character who is intriguing from the start.Perdido Street Station by China MiévilleHaving won both the Arthur C. Clarke Award and the British Fantasy Award, China Miéville, London-based author of Perdido Street Station, knows how to use equal parts magic and science to build fantastical worlds that are not for the faint of heart. For this novel, he weaves a dystopian society beneath towering ribs of an ancient beast, and inhabitants of it that include both humans and arcane races in a steam-punk inspired, cross-species filled setting. The main character is Isaac, a scientist who conducts experiments for a half-bird/half-human entity, and feeds a growing caterpillar hallucinogenic drugs only to soon discover its true, horrific intent. This novel includes gore, sex, immoral experimentation, and technobabble, but offers plenty for fantasy-lovers to digest (pun intended).The God Catcher by Erin M. EvansIf you are a fan of Dungeons Dragons, you should add The God Catcher by Erin M. Evans to your fantasy reading list. Set in the City of Splendors, part of the Forgotten Realms created by Ed Greenwood, this is a coming-of-age story about Tennora, a bookish yet renegade young lady who desperately wants to be a wizard. She finds the opportunity upon meeting Clytemorrenestrix, who claims to be a dragon, only to later be warned that the dragon woman is not all she claims to be. In fact, shes dangerous, and Tennoras life could be in peril by participating in her malevolent plans.Black Leopard, Red Wolf (The Dark Star Trilogy) by Marlon JamesBlac k Leopard, Red Wolf by Jamaican-born Marlon James is the first novel in Jamess Dark Star trilogy, combining African mythology and history with unforgettable and fantastical adventure. It is a non-linear narrative revealing the story of Tracker, noted for his hunting skills, who is hired to find a boy who disappeared three years ago. He finds himself in the company of a diverse group of unusual characters with the same purpose in mind, one of which is a shape-shifting man-animal known as Leopard. Questioning who is telling the truth and why the young boy is being sought after so desperately, Tracker learns that theres much more to life than his usual, solitary lifestyle.Empty Monsters (The Books of Oreyn) by Cat HellisenCat Hellisens Empty Monsters is a coming-of-age tale of family expectations and finding ones own path as much as it is about the family were born into versus the family we choose. After discovering a magical lineageâ€"the very lineage his family has sworn to rid the w orld of for generationsâ€"the main character, Aden, immerses himself in an experience that he was once taught to fear. In doing so, he learns a truth about who the real monsters are and his role in their collective story. One reviewer notes, This isnt your typical swashbuckling, sword-and-sorcery style fantasy. Its quiet and introspective, more character study than adventure.

The Cheese and the Worms Book Review Essay - 1686 Words

The Cheese and the Worms Book Review The rise of literacy towards the end of the Middle Ages brought with it a torrent of individuals ready to think fro themselves and formulate their own theories and ideas regarding God and the Christian faith. For a long time, the church held a near monopoly on literacy and used this to maintain control over people’s lives and beliefs. While some of these new intellectuals created ideas that would forever change the way people envision themselves and their relation to God and the universe, some simply patched together tidbits of ideas that were not born out of deep philosophical inquiry, but had more of an instinctive type of logical grounding. This was the line of thinking that made up Domenico†¦show more content†¦He describes this as being analogous to cheese forming out of milk. (Ginzburg, 5-6) He argued that a mass formed out of the four elements: fire, earth, water and air. From this universal mass came forth God and the angels, much like sprung forth from the cheese, in accordance with the beliefs of the time. Added to his non-standard beliefs was his assertion that When confronted about these ideas, Menocchio, strangely, responds in different ways and uses different, seemingly incompatible excuses. In some parts, he claims that these beliefs came from his mind alone, and that, while he is a blasphemer, blasphemy is good and useful. It is what he is meant for in a sense, like how a carpenter is meant to work with wood. He also, in some instances, claimed that he was being plagued by a devil and begged for forgiveness. These words were not his own, but he desired help from the church to overcome the devil’s grasp on him and mercy for what he had said. When it became clear that he would not be able to escape this round of inquisitions, he let loose all of his blasphemous beliefs. Eventually, these statements led to his being burned at the stake for the crime of heresy against the church. In the book, Ginzburg does more than just state the events as they transpired; he analyzes the possible ways in which Mennochio may have come to the conclusion of his new religious belief. Ginzburg investigates the possible origins forShow MoreRelatedEssay about An Argument in Defense of Historian Carlo Ginzburg1303 Words   |  6 Pagescase with the peasant class of medieval Europe. Italian historian Carlo Ginzburg, in an attempt to better understand the cultural attitudes of medieval peasants, takes on an innovative and controversial task in The Cheese and the Worms. The Cosmos of a Sixteenth Century Miller. The book is centered on a curious sixteenth century miller named Menocchio and his interactions with the Inquisitorial board while on trial for heresy. 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I am going to review the components of balanced diet for children in ECCE setting and to create the daily menu for the 2 years old , vegetarian child in full day care setting. I am going to investigate the indoor and outdoor safety in ECCE setting. I am going to familiariseRead MoreHealth, Safety and Welfare in Ecce Setting19648 Words   |  79 Pagesam going to research the legal requirements related to the ECCE setting, for example: child-staff ratios, health and safety policies etc. I am going to outline the factors that contribute to the overall well-being of the children. I am going to review the components of balanced diet for children in ECCE setting and to create the daily menu for the 2 years old , vegetarian child in full day care setting. I am going to investigate the indoor and outdoor safety in ECCE setting. I am going to familiariseRead MoreSea Syllabus9016 Words   |  37 Pagesthe farmer and the people in the community. 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Parenting Styles And Their Effects On Children - 1572 Words

Parenting Styles and Their Effects on Children Parents play a key role in their children’s lives, including supervision, involvement, love, support, comfort, and a wide variety of discipline and punishment. The relationship between parenting styles and child is vital and impacts the child’s physical, mental, and emotional well-being. Parenting involves two dimensions, demandingness and responsiveness sometimes referred to as control and warmth. With the use of these dimensions four parenting styles have been established; authoritative, authoritarian, permissive, and disengaged. Additionally these different parenting styles have various effects on children including academics and prosocial behavior. To begin, there are two dimensions involved in parenting. The first is demandingness also known as control, the degree to which parents require their children to obey set expectations and rules for behavior (Arnett Maynard, 2013). An example of this is having a set list of r ules for tasks to complete after the child returns from school and how often punishment is practiced when tasks aren’t completed. Responsiveness, or warmth, is the degree to which parents are sensitive to their child’s basic needs for compassion, love, and concern (Arnett Maynard, 2013). An example of this is how much a parent shows affection to their child or engage in joint activities involving high levels of enthusiastic praise and physical interaction. Next, the most two common parenting styles areShow MoreRelatedParenting Styles And Its Effects On Children Essay1558 Words   |  7 PagesThere are four main parenting styles, these four include: authoritative, authoritarian, permissive, and uninvolved/neglectful. The way in which parents ‘parent’ their children effect the children on how the child develops into an adult and it affects their cognitive development. 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Each style possesses its own different characteristics and each produce different psychological developments in children and adolescents. In order to understand the effects of parenting styles on a person’s psychological development, it is obligatory we consider how a particular parenting style affectsRead MoreDiana Baumrind s Effect Of Parenting Styles On Children Essay1312 Words   |  6 PagesDiana Baumrind’s effect of parenting styles on children Baumrind was born into a Jewish community in the New York’s Jewish enclaves. She was the first two daughters of Hyman and Mollie Blumberg. Diana, the eldest in an extended family of female cousins, inherited the role of eldest son, which allowed her to participate in serious conversations about philosophy, ethics, literature, and politics. She completed her B.A. in Psychology and Philosophy at Hunter College in 1948, and her M.A. and Ph.D. in

Education Is the Most Powerful Weapon Which You Can Use Free Essays

Education is that plan that will improve living. Abraham Moscow said, Self actualization is the ultimate goal that man desires , then. Education is the best way to transform one s life. We will write a custom essay sample on Education Is the Most Powerful Weapon Which You Can Use or any similar topic only for you Order Now Discovering who you are. Breaks all form of depression, anxiety and low self-esteem. It gives you that hope to keep pushing on, knowing you will become a medical doctor. Astronaut, leaver. President, banker and so on, There are many problems in our world today, we as youth need to break Out Of Our shell, move away from Our comfort zone and bring Out that wonderful idea. Rite great books, Sing songs, invent devices that will be a blessing to mankind. True education ignites one s spirit to bring a positive change. Even Nelson Mandela knew the importance Of education that Why he Said, education is the most powerful weapon which you can use to change the world . Imagine if Mandela had no education, would he be able to change his country. In a country like ours where there are many cultural and tribal diversities, education is the connecting factor. Education in Nigeria is in a state of dilemma, strike by teachers and lecturers, poor facilities In our schools. This has made many youths to use their potentials for wrong purposes. O switch on your TV and radio set. Sad news Is what s see and hear, youths involved In arm robbery, oil There s always way out, we all have a parts to play, to end this consternating problems. The youths, governments, parent’s. Reels. Us leaders, teachers and lecturers. Parent’s should support the youths in their choc. E of career or what they love doing. The Nigerian government needs to make policies, provide funds and facilities that will revive the poor state of our education system. All teachers should be passionate in their job and keep all selfish desires away. We the youths have the biggest part to play, we should take all opportunity to learn, so as to use our potentials to create a positive change. In conclusion. Education is what we all need as youths to improve on yourselves. Cre ate ideas, and boost your talents. Learn new things. Remember that your potential is for positivist and not negativity. It all in your hands. Stay positive, dream big, be creative, be original. Be yourself. Use what you learn everyday as a tool to change your society, Nigeria and the world. Education Is the Most Powerful Weapon Which You Can Use to Change the Worldliness Mandela By Kamikaze From time past till now, man has always searched for some form of knowledge and skill. He has observed his environment, seen problems and improve his world. People say, education is the key to success , be it formal or informal. Changing the world is never an easy Job, but it all begins with that little step you take. Education comes from observation; you see a problem as an Abraham Moscow said, Self actualization is the ultimate goal that man desires , then, education is the best way to transform one s life. Discovering who you are, breaks all pushing on, knowing you will become a medical doctor, astronaut, lawyer, president, banker and so on. There are many problems in our world today, we as youth need to break out of our shell, move away from our comfort zone and bring out that wonderful idea, write great books, sing songs, invent devices that will be a blessing to Mandela knew the importance of education that why he Said, education is the most in Nigeria is in a state of dilemma, strike by teachers and lecturers, poor facilities in you switch on your TV and radio set, sad news is what is see and hear, youths involved in arm robbery, oil theft,terrorism,prostitution,fraud. There is always way governments, parent’s, religious leaders, teachers and lecturers. Parent’s should support the youths in their choice of career or what they love doing, the Nigerian poor state of our education system. All teachers should be passionate in their Job change. In conclusion, education is what we all need as youths to improve on yourselves, create ideas, and boost your talents. Learn new things. Remember that dream big, be creative, be original, be yourself. Use what you learn everyday as a tool How to cite Education Is the Most Powerful Weapon Which You Can Use, Papers

Geographic Segmentation Systems and Methods - Free Samples

Question: Discuss about the Geographic Segmentation Systems and Methods. Answer: Introduction The Hyundai Motor Company is a South Korean Multinational automotive manufacturing company. Its headquarters is situated in Seoul, South Korea. The company was founded in 1967 and since then, they have made their presence in various parts of the globe. The company is known as the third largest vehicle manufacturing brand in the globe and deals in various segments of cars. As per the case study, Hyundai Motor Company has planned to launch a small SUV brand in Australian market in the name of Kona. The Kona brand appeared in Hyundai dealerships accompanied by a high visibility marketing communications campaign. Management of the organization decided to launch Kona in the Australian market by reviewing their past performance in Australia. Company has a significant sales and market share in Australian Consumer Passenger Vehicle Market. In relation with the successful launch of the new car in the target market, promotional campaign will be discussed in this report. Marketing objectives, p rimary competitors of the organization, target market of the organization, USPs of the car, etc. elements related with the marketing and promotion will be discussed in this report so that the launching of the car would be done in an effective manner (Hyundai Motor Company, 2018). As per the case study, Hyundai Motor Company has decided to launch a small SUV in the Australian market in order to expand their customer base in the small city cars market. Primary objective behind launching small SUV car is to expand its market share in the Australian market along with increasing their sales. Kona has been launched to develop a distinctive image in the market and for making their product unique from its primary competitors. Hyundais new small segment SUV is a five seater car along with the seating capacity; it has a large cabin and boot space through which outstation trips could easily be planned. Apart from these features, the new SUV has been launched in both manual and automatic variants along with the option in diesel and petrol variant. While comparing this car with its competitor cars in this segment, Kona has been found has the most reliable and strongest product. With the help of this car, organization has planned to cross the 1 million new car sales in one year after its launching date (Hyundai Motor Company, 2018). Marketing objectives Organization has launched Kona with the view to acquire a large part of the market share in terms of small city cars. While in the initial period, organizational main objectives will be spreading awareness amongst the target audience in relevance with the cars unique features, specifications and other advantages. Apart from this, organizational main objective behind launching this car is to reach to the target sale of 1 million new cars in one year after its launching. Increase in the customer base in the first three months after the cars launching is another major objective of Hyundai (Jo You, 2011). Along with the increase in the demand for the car and increase in the market share in the target market, organizational other marketing objectives linked with this car is customer acquisition, retention and gaining competitive advantage in the market (Armstrong, et. al., 2015). Hyundai Konas primary competitors are Honda HR-V, Mazda CX and Mitsubishi ASX. From the above figure, it could be evaluated that in all aspects, Hyundai Kona is far better than its competitors. With the help of this, organization will be able to attain adequate competitive advantage in the target market along with developing a unique image in the target market. Hyundai Kona comes with packed technology that helps the driver to control the car and be on track while being connected. With features like the Head-Up Display that has never been seen in Hyundais SUV range, the Kona is a small SUV designed for todays hyper connected world (Hyundai Motor Company, 2018). Target market In relation with determining the most appropriate target market for the newly launched small SUV in the market, it is necessary to use segmentation strategy. Segmentation strategy is used for dividing a huge market into small groups with the objective of analysing the most appropriate market from the organizational perceptive in relation with the particular product. As per the case study, Hyundai is launching small SUV in the Australian market with the objective of enhancing its market share in small city cars market. For analysing the target market for newly launched Kona, it is necessary for the organization to evaluate all segments of the target market (Lee, Kozlenkova Palmatier, 2015). Demographic segment of the segment criteria defines that people are classified on the basis of their age, income, gender, family size, etc. Psychographics are classified on the basis of unique personalities, traits, attitudes, interest and lifestyles (George, et. al., 2018). Apart from these two types of segmentation, geographic are classified on the basis of nationality, country, city, etc. The last one is behavioural segmentation and in this category, people fall down who purchase products on the basis of consumer buying behaviour. In relation with the small SUV car, organization could use demographics behavioural types of segmentation strategies for approaching towards their target audience (Wedel Kamakura, 2012). Hyundai will focus over young people below age 35 for promoting their new small SUV Kona in the Australian market. This is because this car is designed by considering the two most basic features i.e. fun and safety and with the help of these features, organization will easily approach to its target audience and the car has also been designed by considering the choices of young people. Hyundai Motor Company has launched small SUV car with the objective of increasing the companys market share in the small city cars market along with gaining competitive advantage in the Australian market. In relation with this, positioning statement for Kona is Live more Vibrant Life. With the help of this, organization will be able to make a separate image in the target market by providing unique features along with advanced specifications and safety measures to the target audience at reasonable prices. This will help the organization to uplift its sales and the objective of achieving to the 1 million new cars sales in one year will also be acquired easily (Hofmann-Wellenhof, Lichtenegger Collins, 2012). Unique selling proposition Technological features of Kona are advanced enough to make its distinct and better image from the companys cars in the same segment. Along with this, advanced safety measures has also been fitted in the car because the most two important things in a car is fun and safety. The Kona has been built by fulfilling both the expectation because it is fun to drive along with modern safety features including Hyundai SmartSense technology. Apart from this, Hyundai also offers complimentary first service at 1,500 km; Hyundai offers Australias highest levels of ongoing support and care in our iCare program (Hyundai Motor Company, 2018). For communicating with the target audience, organization has adopted various advertisement and promotional strategies. In these strategies, primary message which will be communicated to the target audience is the positioning statement of the organization i.e. Live a more Vibrant Life (Gurin, et. al., 2013). Hyundai is engaged in the automotive industry since a very long time and they have gained a reputed position in the industry along with the high trustworthiness amongst the customers. This is the first time; Hyundai has entered into small SUV market with the objective of increasing their market share in the small city cars market (Hyundai Motor Company, 2018). Non-digital media platforms In relation with spreading awareness amongst the target audience about the specification and the features of the car for the purpose of promotion and advertisement, organization could use various strategies such as print medium of promotion, digital medium as well as through special events. Amongst the print mediums, the most popular range of mediums which could be used by the organization for promoting their newly launched car are TV, radio, newspapers, magazines, etc. (Chaffey Ellis-Chadwick, 2016). Hyundai will implement mixture of print as well as digital medium of advertisement and promotion for promoting their newly launched small SUV in the target market. Amongst the available techniques, social media platforms like email marketing will be majorly used for promotion of the new car. Apart from this, organization could also promote their new car through trending strategy of sponsorship of special events. In terms of digital mediums of promotion and advertisement, organization could use their official site for providing appropriate information in relevance with the new small SUV car along with this; social media platforms could also be used as it is the most trending strategy for uplifting the demand of the newly launched products as well as for uplifting sales. Communications objectives Objective behind communicating with the target audience is to spread awareness amongst the about the newly launched product. Along with this, it is also necessary to solve customers queries related to any concern about the product. Apart from this, taking feedbacks about the product is another major communication objective of the organization (Lipsman, et. al., 2012). Hyundais communication objectives are to spread awareness amongst the target audience in relation with the launching of the new car. Along with this, organizational other objectives are to provide sufficient information to the target audience in relevance with the specifications, features and the USPs of the car. This will help the organization to develop better customer relations. Along with the introduction of small SUV car in the target market, pricing objectives are increasing sales and profitability of the organization. In relation to this, organization has adopted cost leadership strategy with the objective of providing unique design and advanced features at reasonable rates to the target audience. By adaptation of the cost leadership strategy, organizational main motive is to acquire large part of the market as well as to uplift their and revenues and profitability so that the desires sales objectives could be attained. With the help of cost leadership strategy, organization would be able to make their separate image in the market. Competitive advantage in the market will also be attained easily in the market. This also helps the organization to develop a unique image amongst the target audience in relevance with the competitors. Value proposition of Hyundai Kona is that it is an advanced technology based small SUV with adequate safety measures. This helps the organization to make their car unique and effective as compared to its competitors (Nagle, Hogan Zale, 2016). Conclusion From the aforesaid information, it can be concluded that Hyundai has planned to enter into small city cars market and for the same objective; the very first car they have launched is Kona which is a small SUV. This car has all specifications which are necessary for fulfilling the basic two requirements about the car i.e. fun with safety. In this report, its promotional campaign have been discussed under which communication objectives of the organization and the mediums used for promoting the new car in the Australian market have been discussed. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Chaffey, D. and Ellis-Chadwick, F., 2016.Digital marketing. Prentice Hall. George, W.B., Smith, K.G., Hansen, I.M., Aurigemma, P. and Sandquist, C.J., Adobe Systems Inc, 2018.Geographic segmentation systems and methods. U.S. Patent 9,860,148. Gurin, C., Reignier, J., Richard, J.C., Beuret, P., Gacouin, A., Boulain, T., Mercier, E., Badet, M., Mercat, A., Baudin, O. and Clavel, M., 2013. Prone positioning in severe acute respiratory distress syndrome.New England Journal of Medicine,368(23), pp.2159-2168. Hofmann-Wellenhof, B., Lichtenegger, H. and Collins, J., 2012.Global positioning system: theory and practice. Springer Science Business Media. Hyundai Motor Company, 2018. Kona [online]. Available at: https://www.hyundai.com.au/cars/suvs/kona. [Accessed 29th March 2018]. Jo, H.J. and You, J.S., 2011. Transferring production systems: an institutionalist account of Hyundai motor company in the United States.Journal of East Asian Studies,11(1), pp.41-74. Lee, J.Y., Kozlenkova, I.V. and Palmatier, R.W., 2015. Structural marketing: Using organizational structure to achieve marketing objectives.Journal of the Academy of Marketing Science,43(1), pp.73-99. Lipsman, A., Mudd, G., Rich, M. and Bruich, S., 2012. The power of like: How brands reach (and influence) fans through social-media marketing.Journal of Advertising research,52(1), pp.40-52. Nagle, T.T., Hogan, J. and Zale, J., 2016.The Strategy and Tactics of Pricing: New International Edition. Routledge. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.