The Cheese and the Worms Book Review Essay - 1686 Words

The Cheese and the Worms Book Review The rise of literacy towards the end of the Middle Ages brought with it a torrent of individuals ready to think fro themselves and formulate their own theories and ideas regarding God and the Christian faith. For a long time, the church held a near monopoly on literacy and used this to maintain control over people’s lives and beliefs. While some of these new intellectuals created ideas that would forever change the way people envision themselves and their relation to God and the universe, some simply patched together tidbits of ideas that were not born out of deep philosophical inquiry, but had more of an instinctive type of logical grounding. This was the line of thinking that made up Domenico†¦show more content†¦He describes this as being analogous to cheese forming out of milk. (Ginzburg, 5-6) He argued that a mass formed out of the four elements: fire, earth, water and air. From this universal mass came forth God and the angels, much like sprung forth from the cheese, in accordance with the beliefs of the time. Added to his non-standard beliefs was his assertion that When confronted about these ideas, Menocchio, strangely, responds in different ways and uses different, seemingly incompatible excuses. In some parts, he claims that these beliefs came from his mind alone, and that, while he is a blasphemer, blasphemy is good and useful. It is what he is meant for in a sense, like how a carpenter is meant to work with wood. He also, in some instances, claimed that he was being plagued by a devil and begged for forgiveness. These words were not his own, but he desired help from the church to overcome the devil’s grasp on him and mercy for what he had said. When it became clear that he would not be able to escape this round of inquisitions, he let loose all of his blasphemous beliefs. Eventually, these statements led to his being burned at the stake for the crime of heresy against the church. In the book, Ginzburg does more than just state the events as they transpired; he analyzes the possible ways in which Mennochio may have come to the conclusion of his new religious belief. Ginzburg investigates the possible origins forShow MoreRelatedEssay about An Argument in Defense of Historian Carlo Ginzburg1303 Words   |  6 Pagescase with the peasant class of medieval Europe. Italian historian Carlo Ginzburg, in an attempt to better understand the cultural attitudes of medieval peasants, takes on an innovative and controversial task in The Cheese and the Worms. The Cosmos of a Sixteenth Century Miller. The book is centered on a curious sixteenth century miller named Menocchio and his interactions with the Inquisitorial board while on trial for heresy. Ginzburg, however, intends to do more than just tell the story of a miller’sRead MoreInternal Revenue Code 1939278050 Words   |  1113 Pagesbanks-----------------------------------14. Cotton futures ------------------ ----------------------------------------------15. Tobacco, snuff, cigars, and cigarettes--------------------------------------16. Oleomargarine, adulterated butter, and processed or renovated butter17. Filled cheese-------------------------------------------------------------------18. Mixed flour --------------------------------------------------------------------21. Coconut and other vegetable oils-------------------------------------------22. Fish, animal andRead MoreHealth, Safety and Welfare in Ecce Setting19648 Words   |  79 Pagesam going to research the legal requirements related to the ECCE setting, for example: child-staff ratios, health and safety policies etc. I am going to outline the factors that contribute to the overall well-being of the children. I am going to review the components of balanced diet for children in ECCE setting and to create the daily menu for the 2 years old , vegetarian child in full day care setting. I am going to investigate the indoor and outdoor safety in ECCE setting. I am going to familiariseRead MoreHealth, Safety and Welfare in Ecce Setting19648 Words   |  79 Pagesam going to research the legal requirements related to the ECCE setting, for example: child-staff ratios, health and safety policies etc. I am going to outline the factors that contribute to the overall well-being of the children. I am going to review the components of balanced diet for children in ECCE setting and to create the daily menu for the 2 years old , vegetarian child in full day care setting. I am going to investigate the indoor and outdoor safety in ECCE setting. I am going to familiariseRead MoreSea Syllabus9016 Words   |  37 Pagesthe farmer and the people in the community. Mixed Farms The Farms and the Community Cattle ,goats ,sheep, pigs rabbits and wild animals Name meats and the different products. Housing, feeding, care of pregnant and young. Fresh milk, butter and cheese. Sweets/fresh water fishes: Tilapia, Cascadura ,Conchs. Prawns. A mixed farm has both crops and livestock. Name and describe the activities done on a mixed farm. The farmer provides –food, raw materials, manures employment recreation. Farmers dependRead MoreReed Supermarket Case32354 Words   |  130 Pagespublisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any afï ¬ liation with or endorsement of this book by such owners. Pearson Education is not responsible for the content of third party internet sites. ISBN 978-0-273-72622-7 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data Hollensen, Svend. Global marketing : a decision-orientedRead MoreU nderstanding Marketing Management16709 Words   |  67 Pagessolutions to often-complex massive 13.5 million–name e-mail list. What were the results of these challenges amid profound changes in the 21st century online efforts? About $500 million (most in sums of less than $100) marketing environment. In this book, we describe how top was raised online from 3 million donors; 35,000 groups organized marketers balance discipline and imagination to address these through the Web site, My.BarackObama.com; 1,800 videos posted to new marketing realities. In the firstRead MoreDieting Makes People Fat Essay19490 Words   |  78 Pagesturning on Windows automatic updating. For more information, see Turn automatic updating on or off. 4. Use a firewall.â€Å' Windows Firewall (or any other firewall) can help alert you to suspicious activity if a virus or worm attempts to connect to your computer. It can also block viruses, worms, and hackers from attempting to download potentially harmful programs to your computer. 5. Use your browsers privacy settings. Being aware of how websites might use your private information is important to helpRead MoreAccounting Information System Chapter 1137115 Words   |  549 Pagesvarious external parties. Identify the external parties, and specify the information received from and sent to each of them. The author turns this question into an in-class group activity. Students are divided up in groups, told to close their books, and given 15 minutes to: a. Think through the business processes, key decisions, and information needs issues in their group. b. Identify the external users of information and specify the information received from and sent to each of them. OneRead Morepreschool Essay46149 Words   |  185 PagesBarbara Tinsley, Arizona State University Preschool Learning Foundations Research Consortium The following research consortium members are recognized for their knowledge and expertise in guiding the development process and for their expert review of the document to be reflective of California’s young learners. Cindy Bernheimer, WestEd Melinda Brookshire, WestEd Caroline Pietrangelo Owens, WestEd Peter Mangione, WestEd Katie Monahan, WestEd Stephen Moore, University of California,

Parenting Styles And Their Effects On Children - 1572 Words

Parenting Styles and Their Effects on Children Parents play a key role in their children’s lives, including supervision, involvement, love, support, comfort, and a wide variety of discipline and punishment. The relationship between parenting styles and child is vital and impacts the child’s physical, mental, and emotional well-being. Parenting involves two dimensions, demandingness and responsiveness sometimes referred to as control and warmth. With the use of these dimensions four parenting styles have been established; authoritative, authoritarian, permissive, and disengaged. Additionally these different parenting styles have various effects on children including academics and prosocial behavior. To begin, there are two dimensions involved in parenting. The first is demandingness also known as control, the degree to which parents require their children to obey set expectations and rules for behavior (Arnett Maynard, 2013). An example of this is having a set list of r ules for tasks to complete after the child returns from school and how often punishment is practiced when tasks aren’t completed. Responsiveness, or warmth, is the degree to which parents are sensitive to their child’s basic needs for compassion, love, and concern (Arnett Maynard, 2013). An example of this is how much a parent shows affection to their child or engage in joint activities involving high levels of enthusiastic praise and physical interaction. Next, the most two common parenting styles areShow MoreRelatedParenting Styles And Its Effects On Children Essay1558 Words   |  7 PagesThere are four main parenting styles, these four include: authoritative, authoritarian, permissive, and uninvolved/neglectful. The way in which parents ‘parent’ their children effect the children on how the child develops into an adult and it affects their cognitive development. Parents that are authoritative encourage and allow their children to be independent, but the parent also sets boundaries and limits. If a child needs to be disciplined or punished, the parent does so, but not in a harmfulRead MoreThe Effects of Parenting Styles on Children781 Words   |  4 Pageshow to raise children and how to be a â€Å"good parent.† Often, parents get advice on how to parent from their own parents, from their close friends, and even experts. There are three main types of parenting styles: authoritarian parenting, permissive parenting, and authoritative parenting. Authoritative parenting is a parenting style characterized by strict rules, harsh punishments and little warmth. Permissive parenting is characterized by parents who are responsive to their children, but lack rulesRead MoreParenting Styles And Its Effects On Children957 Words   |  4 PagesParenting Styles One of the challenges every parent faces is determining the best way to raise their child. Bob Keeshan states that parents are the ultimate role models for children. Every word, movement and action has an effect. No other person or outside force has a greater influence on a child than the parent. Parents use various techniques to raise their kids. How a child is raised or developed depends on the structures that the parents used. A parent is not intrinsically bad or good; he or sheRead MoreParenting Styles And Its Effect On Children Essay1382 Words   |  6 Pagessituation or opinion based on how we were raised, or how we raise-or plan on raising-our own children. With this said it is undeniable that parenting styles and their effectiveness vary. In research, parenting styles have been split into four categories the authoritarian, authoritative, permissive, and the uninvolved. Within these categories, researches have attempted to map the effectiveness of parenting styles and the pos itive and negative outcomes of each. Despite the eclectic and commonly erraticRead MoreParenting Styles and Their Effects on Children1545 Words   |  7 Pageshave found patterns in parenting styles and their effects on children. Parenting isn’t only a collection of skills, rules, and tricks of the trade (Lloyd, Carol. 2012)†, it defines who you become, reflects your culture and represents values important in a family. Parenting style has a long term impact on a child’s development, success and outlook on life. The three styles of parenting are permissive parenting/hands-off parenting , authoritarian parenting, authoritative parenting .Studies revealed thatRead MoreParenting Styles And Their Effects On Children2090 Words   |  9 PagesParenting Styles and Their Effects on Children We must all realize the impact we have on the world around us, whether it be an immediate effect or an action that releases a chain of events that is unforeseeable. Taking responsibility for the activities we partake in during everyday life is crucial for progressing in the future. This concept becomes much more actualized when we are raising our children. Children are undoubtedly the future of today. How we raise them will immediately impact what kindRead MoreOverview of Parenting Styles and Their Effects on Children1463 Words   |  6 PagesAccording to Webster’s dictionary, the definition of parenting is of â€Å"the process of raising and educating a child from birth to adulthood.† Have you ever pondered on how different you would be if your parents would have raised you differently? Everyone was raised differently, therefore we all will be different types of parents. We may cherish the way our parents raised and disciplined us, so we’ll utilize those techn iques when we become parents. On the other side, we may despise the way our parentsRead Moreeffect of parenting style on the academic development of children6694 Words   |  27 Pagesview on parenting as the skill or activity of looking after your own children. Davies (2000) opined that parenting (or child rearing is the process of promoting and supporting the physical, emotional social and intellectual development of a child from infancy to adulthood. Parenting style is a psychological contrast representing standard strategies that parents use in their child rearing (stantrock, 2007). There are many differing theories and opinions on the best ways to rear children, as wellRead MoreThe Effects Of Parenting Styles On The Psychological Development Of Children And Adolescents999 Words   |  4 Pagesdifferent parenting styles on the psychological development of children and adolescents. Today, there are four vital parenting styles in psychology: authoritative, neglectful, indulgent and authoritarian. Each style possesses its own different characteristics and each produce different psychological developments in children and adolescents. In order to understand the effects of parenting styles on a person’s psychological development, it is obligatory we consider how a particular parenting style affectsRead MoreDiana Baumrind s Effect Of Parenting Styles On Children Essay1312 Words   |  6 PagesDiana Baumrind’s effect of parenting styles on children Baumrind was born into a Jewish community in the New York’s Jewish enclaves. She was the first two daughters of Hyman and Mollie Blumberg. Diana, the eldest in an extended family of female cousins, inherited the role of eldest son, which allowed her to participate in serious conversations about philosophy, ethics, literature, and politics. She completed her B.A. in Psychology and Philosophy at Hunter College in 1948, and her M.A. and Ph.D. in

Education Is the Most Powerful Weapon Which You Can Use Free Essays

Education is that plan that will improve living. Abraham Moscow said, Self actualization is the ultimate goal that man desires , then. Education is the best way to transform one s life. We will write a custom essay sample on Education Is the Most Powerful Weapon Which You Can Use or any similar topic only for you Order Now Discovering who you are. Breaks all form of depression, anxiety and low self-esteem. It gives you that hope to keep pushing on, knowing you will become a medical doctor. Astronaut, leaver. President, banker and so on, There are many problems in our world today, we as youth need to break Out Of Our shell, move away from Our comfort zone and bring Out that wonderful idea. Rite great books, Sing songs, invent devices that will be a blessing to mankind. True education ignites one s spirit to bring a positive change. Even Nelson Mandela knew the importance Of education that Why he Said, education is the most powerful weapon which you can use to change the world . Imagine if Mandela had no education, would he be able to change his country. In a country like ours where there are many cultural and tribal diversities, education is the connecting factor. Education in Nigeria is in a state of dilemma, strike by teachers and lecturers, poor facilities In our schools. This has made many youths to use their potentials for wrong purposes. O switch on your TV and radio set. Sad news Is what s see and hear, youths involved In arm robbery, oil There s always way out, we all have a parts to play, to end this consternating problems. The youths, governments, parent’s. Reels. Us leaders, teachers and lecturers. Parent’s should support the youths in their choc. E of career or what they love doing. The Nigerian government needs to make policies, provide funds and facilities that will revive the poor state of our education system. All teachers should be passionate in their job and keep all selfish desires away. We the youths have the biggest part to play, we should take all opportunity to learn, so as to use our potentials to create a positive change. In conclusion. Education is what we all need as youths to improve on yourselves. Cre ate ideas, and boost your talents. Learn new things. Remember that your potential is for positivist and not negativity. It all in your hands. Stay positive, dream big, be creative, be original. Be yourself. Use what you learn everyday as a tool to change your society, Nigeria and the world. Education Is the Most Powerful Weapon Which You Can Use to Change the Worldliness Mandela By Kamikaze From time past till now, man has always searched for some form of knowledge and skill. He has observed his environment, seen problems and improve his world. People say, education is the key to success , be it formal or informal. Changing the world is never an easy Job, but it all begins with that little step you take. Education comes from observation; you see a problem as an Abraham Moscow said, Self actualization is the ultimate goal that man desires , then, education is the best way to transform one s life. Discovering who you are, breaks all pushing on, knowing you will become a medical doctor, astronaut, lawyer, president, banker and so on. There are many problems in our world today, we as youth need to break out of our shell, move away from our comfort zone and bring out that wonderful idea, write great books, sing songs, invent devices that will be a blessing to Mandela knew the importance of education that why he Said, education is the most in Nigeria is in a state of dilemma, strike by teachers and lecturers, poor facilities in you switch on your TV and radio set, sad news is what is see and hear, youths involved in arm robbery, oil theft,terrorism,prostitution,fraud. There is always way governments, parent’s, religious leaders, teachers and lecturers. Parent’s should support the youths in their choice of career or what they love doing, the Nigerian poor state of our education system. All teachers should be passionate in their Job change. In conclusion, education is what we all need as youths to improve on yourselves, create ideas, and boost your talents. Learn new things. Remember that dream big, be creative, be original, be yourself. Use what you learn everyday as a tool How to cite Education Is the Most Powerful Weapon Which You Can Use, Papers

Geographic Segmentation Systems and Methods - Free Samples

Question: Discuss about the Geographic Segmentation Systems and Methods. Answer: Introduction The Hyundai Motor Company is a South Korean Multinational automotive manufacturing company. Its headquarters is situated in Seoul, South Korea. The company was founded in 1967 and since then, they have made their presence in various parts of the globe. The company is known as the third largest vehicle manufacturing brand in the globe and deals in various segments of cars. As per the case study, Hyundai Motor Company has planned to launch a small SUV brand in Australian market in the name of Kona. The Kona brand appeared in Hyundai dealerships accompanied by a high visibility marketing communications campaign. Management of the organization decided to launch Kona in the Australian market by reviewing their past performance in Australia. Company has a significant sales and market share in Australian Consumer Passenger Vehicle Market. In relation with the successful launch of the new car in the target market, promotional campaign will be discussed in this report. Marketing objectives, p rimary competitors of the organization, target market of the organization, USPs of the car, etc. elements related with the marketing and promotion will be discussed in this report so that the launching of the car would be done in an effective manner (Hyundai Motor Company, 2018). As per the case study, Hyundai Motor Company has decided to launch a small SUV in the Australian market in order to expand their customer base in the small city cars market. Primary objective behind launching small SUV car is to expand its market share in the Australian market along with increasing their sales. Kona has been launched to develop a distinctive image in the market and for making their product unique from its primary competitors. Hyundais new small segment SUV is a five seater car along with the seating capacity; it has a large cabin and boot space through which outstation trips could easily be planned. Apart from these features, the new SUV has been launched in both manual and automatic variants along with the option in diesel and petrol variant. While comparing this car with its competitor cars in this segment, Kona has been found has the most reliable and strongest product. With the help of this car, organization has planned to cross the 1 million new car sales in one year after its launching date (Hyundai Motor Company, 2018). Marketing objectives Organization has launched Kona with the view to acquire a large part of the market share in terms of small city cars. While in the initial period, organizational main objectives will be spreading awareness amongst the target audience in relevance with the cars unique features, specifications and other advantages. Apart from this, organizational main objective behind launching this car is to reach to the target sale of 1 million new cars in one year after its launching. Increase in the customer base in the first three months after the cars launching is another major objective of Hyundai (Jo You, 2011). Along with the increase in the demand for the car and increase in the market share in the target market, organizational other marketing objectives linked with this car is customer acquisition, retention and gaining competitive advantage in the market (Armstrong, et. al., 2015). Hyundai Konas primary competitors are Honda HR-V, Mazda CX and Mitsubishi ASX. From the above figure, it could be evaluated that in all aspects, Hyundai Kona is far better than its competitors. With the help of this, organization will be able to attain adequate competitive advantage in the target market along with developing a unique image in the target market. Hyundai Kona comes with packed technology that helps the driver to control the car and be on track while being connected. With features like the Head-Up Display that has never been seen in Hyundais SUV range, the Kona is a small SUV designed for todays hyper connected world (Hyundai Motor Company, 2018). Target market In relation with determining the most appropriate target market for the newly launched small SUV in the market, it is necessary to use segmentation strategy. Segmentation strategy is used for dividing a huge market into small groups with the objective of analysing the most appropriate market from the organizational perceptive in relation with the particular product. As per the case study, Hyundai is launching small SUV in the Australian market with the objective of enhancing its market share in small city cars market. For analysing the target market for newly launched Kona, it is necessary for the organization to evaluate all segments of the target market (Lee, Kozlenkova Palmatier, 2015). Demographic segment of the segment criteria defines that people are classified on the basis of their age, income, gender, family size, etc. Psychographics are classified on the basis of unique personalities, traits, attitudes, interest and lifestyles (George, et. al., 2018). Apart from these two types of segmentation, geographic are classified on the basis of nationality, country, city, etc. The last one is behavioural segmentation and in this category, people fall down who purchase products on the basis of consumer buying behaviour. In relation with the small SUV car, organization could use demographics behavioural types of segmentation strategies for approaching towards their target audience (Wedel Kamakura, 2012). Hyundai will focus over young people below age 35 for promoting their new small SUV Kona in the Australian market. This is because this car is designed by considering the two most basic features i.e. fun and safety and with the help of these features, organization will easily approach to its target audience and the car has also been designed by considering the choices of young people. Hyundai Motor Company has launched small SUV car with the objective of increasing the companys market share in the small city cars market along with gaining competitive advantage in the Australian market. In relation with this, positioning statement for Kona is Live more Vibrant Life. With the help of this, organization will be able to make a separate image in the target market by providing unique features along with advanced specifications and safety measures to the target audience at reasonable prices. This will help the organization to uplift its sales and the objective of achieving to the 1 million new cars sales in one year will also be acquired easily (Hofmann-Wellenhof, Lichtenegger Collins, 2012). Unique selling proposition Technological features of Kona are advanced enough to make its distinct and better image from the companys cars in the same segment. Along with this, advanced safety measures has also been fitted in the car because the most two important things in a car is fun and safety. The Kona has been built by fulfilling both the expectation because it is fun to drive along with modern safety features including Hyundai SmartSense technology. Apart from this, Hyundai also offers complimentary first service at 1,500 km; Hyundai offers Australias highest levels of ongoing support and care in our iCare program (Hyundai Motor Company, 2018). For communicating with the target audience, organization has adopted various advertisement and promotional strategies. In these strategies, primary message which will be communicated to the target audience is the positioning statement of the organization i.e. Live a more Vibrant Life (Gurin, et. al., 2013). Hyundai is engaged in the automotive industry since a very long time and they have gained a reputed position in the industry along with the high trustworthiness amongst the customers. This is the first time; Hyundai has entered into small SUV market with the objective of increasing their market share in the small city cars market (Hyundai Motor Company, 2018). Non-digital media platforms In relation with spreading awareness amongst the target audience about the specification and the features of the car for the purpose of promotion and advertisement, organization could use various strategies such as print medium of promotion, digital medium as well as through special events. Amongst the print mediums, the most popular range of mediums which could be used by the organization for promoting their newly launched car are TV, radio, newspapers, magazines, etc. (Chaffey Ellis-Chadwick, 2016). Hyundai will implement mixture of print as well as digital medium of advertisement and promotion for promoting their newly launched small SUV in the target market. Amongst the available techniques, social media platforms like email marketing will be majorly used for promotion of the new car. Apart from this, organization could also promote their new car through trending strategy of sponsorship of special events. In terms of digital mediums of promotion and advertisement, organization could use their official site for providing appropriate information in relevance with the new small SUV car along with this; social media platforms could also be used as it is the most trending strategy for uplifting the demand of the newly launched products as well as for uplifting sales. Communications objectives Objective behind communicating with the target audience is to spread awareness amongst the about the newly launched product. Along with this, it is also necessary to solve customers queries related to any concern about the product. Apart from this, taking feedbacks about the product is another major communication objective of the organization (Lipsman, et. al., 2012). Hyundais communication objectives are to spread awareness amongst the target audience in relation with the launching of the new car. Along with this, organizational other objectives are to provide sufficient information to the target audience in relevance with the specifications, features and the USPs of the car. This will help the organization to develop better customer relations. Along with the introduction of small SUV car in the target market, pricing objectives are increasing sales and profitability of the organization. In relation to this, organization has adopted cost leadership strategy with the objective of providing unique design and advanced features at reasonable rates to the target audience. By adaptation of the cost leadership strategy, organizational main motive is to acquire large part of the market as well as to uplift their and revenues and profitability so that the desires sales objectives could be attained. With the help of cost leadership strategy, organization would be able to make their separate image in the market. Competitive advantage in the market will also be attained easily in the market. This also helps the organization to develop a unique image amongst the target audience in relevance with the competitors. Value proposition of Hyundai Kona is that it is an advanced technology based small SUV with adequate safety measures. This helps the organization to make their car unique and effective as compared to its competitors (Nagle, Hogan Zale, 2016). Conclusion From the aforesaid information, it can be concluded that Hyundai has planned to enter into small city cars market and for the same objective; the very first car they have launched is Kona which is a small SUV. This car has all specifications which are necessary for fulfilling the basic two requirements about the car i.e. fun with safety. In this report, its promotional campaign have been discussed under which communication objectives of the organization and the mediums used for promoting the new car in the Australian market have been discussed. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Chaffey, D. and Ellis-Chadwick, F., 2016.Digital marketing. Prentice Hall. George, W.B., Smith, K.G., Hansen, I.M., Aurigemma, P. and Sandquist, C.J., Adobe Systems Inc, 2018.Geographic segmentation systems and methods. U.S. Patent 9,860,148. Gurin, C., Reignier, J., Richard, J.C., Beuret, P., Gacouin, A., Boulain, T., Mercier, E., Badet, M., Mercat, A., Baudin, O. and Clavel, M., 2013. Prone positioning in severe acute respiratory distress syndrome.New England Journal of Medicine,368(23), pp.2159-2168. Hofmann-Wellenhof, B., Lichtenegger, H. and Collins, J., 2012.Global positioning system: theory and practice. Springer Science Business Media. Hyundai Motor Company, 2018. Kona [online]. Available at: https://www.hyundai.com.au/cars/suvs/kona. [Accessed 29th March 2018]. Jo, H.J. and You, J.S., 2011. Transferring production systems: an institutionalist account of Hyundai motor company in the United States.Journal of East Asian Studies,11(1), pp.41-74. Lee, J.Y., Kozlenkova, I.V. and Palmatier, R.W., 2015. Structural marketing: Using organizational structure to achieve marketing objectives.Journal of the Academy of Marketing Science,43(1), pp.73-99. Lipsman, A., Mudd, G., Rich, M. and Bruich, S., 2012. The power of like: How brands reach (and influence) fans through social-media marketing.Journal of Advertising research,52(1), pp.40-52. Nagle, T.T., Hogan, J. and Zale, J., 2016.The Strategy and Tactics of Pricing: New International Edition. Routledge. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.