The Impacts of the Transformative Period on the Younger...

In order to adequately analyze the path that the Jewish community took to becoming integrated members in the majority society, it is important to look at the personal experiences of the Jewish individuals that had to continue leading their lives, despite the persistent discrimination and rejection that characterized much of their lives. Though there are many literary resources available to illustrate the experience of the Jew in the 18th and 19th centuries, the memoirs of Pauline Wengeroff, Salomon Maimon, and Sa’adi Besalel a-Levi will serve to shape the image of Jewish life after the emancipation processes were complete. The topic of this essay will be the impact of the transitional and transformative period on the younger members of the Jewish population. In other words, the focus will be on how the cultural upheavals and community modifications led to the creation of an entirely new Jewish identity, one that can be characterized by the desire to modernize and move away from the practices causing the deep chasm in society. It is critical to point out that despite the completion of legislation and actions of the government to fully emancipate the Jew, the social and cultural divides were still running rampant in society. Assimilation or acceptance into society was not a task that the government could complete simply by passing laws forbidding exclusion it was much more reliant on the attitudes and actions of individuals in what was previously considered theShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesParadigm for an Urban World †¢ Howard Spodek 53 3 Women in the Twentieth-Century World Bonnie G. Smith 83 4 The Gendering of Human Rights in the International Systems of Law in the Twentieth Century †¢ Jean H. Quataert 116 5 The Impact of the Two World Wars in a Century of Violence †¢ John H. Morrow Jr. 161 6 Locating the United States in Twentieth-Century World History †¢ Carl J. Guarneri 213 7 The Technopolitics of Cold War: Toward a Transregional Perspective †¢ GabrielleRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 Pagesinvolved. We worked with the new agency to create an identity that highlighted our unique personality. Marketing committee meetings were well...attended, and members were active participants; they planned business development initiatives under the theme, Growing the business is everybodys business. Most importantlv, many of the consulting team members personally thanked me for making participation in business development so easy. Through this experience, I matured as a leader and learned that leadingRead MoreRastafarian79520 Words   |  319 Pagesfully by the elite who, to a large extent, ran the educational apparatus and the economic system. But much of the country was beginning to question in earnest the structure of colonial society by the early 1930s. The emergence of Rasta during that period corresponds with so much that was happening around the world. Rastas could tell that social unrest in Jamaica was going to lead to a movement away from colonial rule and, having heard Marcus Garvey speak of the importance of Africa to black people

NAPOLEON’S INFLUENCE ON MODERN WESTERN MILITARY ARMIES Essay

NAPOLEON’S INFLUENCE ON MODERN WESTERN MILITARY ARMIES History 100, Staff Group A, CGSC Class 14-001 27 March 2014 1 Throughout history, military leaders have immortalized their legacies by vanquishing their enemies in the battlefield against overwhelming odds. Soldiers and historians have revered their accomplishments by studying their mastery in the art of warfare with the hopes mimicking their accomplishments. Of them all, Napoleon Bonaparte is considered the best military leader in the history of the Western World and has been the most influential with the development of modern day Western armies. According to Knox, â€Å"military revolutions are changes in the nature and purpose of war itself.†1 Napoleons military tactics and strategy†¦show more content†¦John A. Lynn, Nations in Arms. in The Cambridge History of Warfare, ed. Geoffrey Parker (New York: Cambridge University Press, 2005), 189. 3 the control of constantly larger and more widely dispersed forces.†5 According to Lynn, by subdividing his army into corps, Napoleon enhanced command and control. It improved logistics, since several corps operating along separate lines of advance could supply themselves more easily than could a single large army operating along a single route.6 In addition to the forming of corps and divisions, Napoleon created brigade and army levels of commands. This unique military organizational structure allowed him to effectively move his large armies and outmaneuver his enemies. Like the French, the U.S. Army’s military organizational structure consists of armies, corps, divisions, brigades, and battalions. The only exception is the regional commands that it uses. Each command level organization consists of a robust staff that assists commanders with developing plans and executing orders. This organizational structure provides an efficient method of commanding and controlling from the lowest to the highest level of commands. The transformation of the French military organizational structure provided better command and control for large armies. However, its use of combined arms allowed the French to annihilate their enemies in the battlefield. â€Å"The French had pioneered the use of combat division, combiningShow MoreRelatedNapoleons Campaign In Egypt1241 Words   |  5 PagesNapoleon Bonaparte was a French military and political leader who significantly influenced European history. Born in Corisca on August 15th 1769, Napoleon first rose to prominence as a general in the French Revolution (Hutt, 4). With his â€Å"strength of will, character, application, and daring† (Napoleon) characteristics, Captain Bonaparte made a name for himself. Staging a coup d’etat in late 1799, Napoleon managed to install himself as First Consul and within three years, as Consul for life (HuttRead MoreThe War Of The French Revolution1676 Words   |  7 Pagesbenefits of the military history lessons to abs tract the aspects of war, which enhance our leadership and capabilities to take the right decision. Therefore, I am going to start with war definition. â€Å"War is an act of force to compel our enemy to do our Will†. During the eighteenth and the beginning of the nineteenth centuries, a series of conflicts dominated Europe. These conflicts had its influence on the Europe at that time, but the Napoleonic wars had the most lasting impact on western warfare. TheRead MoreThe Rise of Napoleon2810 Words   |  12 PagesUS ARMY COMMAND AND GENERAL STAFF COLLEGE The Army School System (TASS) US Army Command and General Staff School Command and General Staff Officer Course (CGSOC) Common Core H100: Rise of the Western Way of War Parallel Block H104: Armies of the People and the Birth of Modern Operational Art Reading H104RA The Rise of Napoleon by Thomas M. Huber Most of what we think of as modern military organization emerged in a paroxysm of conflict that rocked western Europe for twenty-four years from 1792 toRead MoreEnlightenment and the French Revolution1227 Words   |  5 PagesName Subject Professor Date Enlightenment Influence on Political, Social and Cultural Policies of French Revolutionary Period. The age of enlightenment led by influential intellectuals during the 18th century Europe greatly inspired the French citizens, especially the peasants, leading to the revolutionary period culminating from 1789 to 1799. The enlightenment is hailed as the foundation of today’s western political and intellectual culture.1 Growth of liberal democracies and democraciesRead MoreNapoleon Bonaparte: One of the Greatest Military Masterminds in History3220 Words   |  13 Pages This essay will illustrate why Napoleon Bonaparte is regarded as one of the greatest military masterminds in the history of mankind. It will show the life of Napoleon from when he was a young boy, till he died in 1821. It will show how he deceived the French into giving him power, and how he used this power for his own interests. It will also reveal how Napoleon almost killed of an entire generation of France, and proved that all good things always come to an end. Napoleon Bonaparte was bornRead MoreSun Tzu and Carl von Clausewitz624 Words   |  2 Pagesreasons such as religion, politics, land disputes, economics, and to defeat tyrannical leaders who have committed atrocities against mankind. Very few men have ventured to explain the philosophical side to what is considered commonplace in today’s militaries. The most important and influential include Sun Tzu and Carl von Clausewitz. Although the men share much in common, they utilize their varying methods to try and make sense of war. A commonality between both men includes that they both wrote veryRead MoreThe Napoleonic Code : The Impact On Civil Law Around The World2105 Words   |  9 Pagesthat originally emerges from Europe, fundamentally based upon Roman law. The idea of unifying all law into one system is quite an old one. There have been significant development in the Western world. Specifically, the Code of Justinian sets forth the groundwork for the single largest legal reform of the modern age, the Napoleonic Code. The process of codifying a body of laws is to summarize and systemize them, so that the laws become more clear. Normally, civil law tends to stray away from definitiveRead MoreA short term cause of World War I was Kosovo Day, which was a day for ethnic cleansing. This2800 Words   |  12 Pagesthings, they relied on the military. So in 1799, the coup detat came about and led to Napoleon gaining power. (textbook pg. 552) Napoleons military victories lead to the coup detat because he took Egypt and threatened India to invade England. He didnt feel that the French were ready for it. Thinking that he was good by taking Egypt/India because it was the Britishs major wealth source, it backfired. In 1799, the British had cut off all supplies from Napoleons army in Egypt. So Napoleon leftRead MoreThe War Of 1812 And The British War Essay1650 Words   |  7 Pagesthe British forces feared that the United States’ forces wanted to set up an Indian State in the West in order to maintain a strong influence in the region. This explains why more than 10,000 Native American engaged in fighting on the British side in the war. Additionally, since Canada, back then, was a colony of the British, Canadians were allies of the British army. The paper discusses the War of 1812, its causes, war breakouts, mixed results for American forces and the impacts of the war on humanRead More Argentina Essay1435 Words   |  6 PagesIt is the second largest South American country, Brazil ranking first. The capital and largest city is Buenos Aires. nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;Argentina has a lot of mountains, upland areas, and plains. The western boundaries of the country fall entirely within the Andes. The only other highlands of consequence in Argentina is the Sierra de Cà ³rdoba, in the central portion of the country. In the north, the Argentine plains consist of the southern portion

A Special and Unusual Person Essay Example For Students

A Special and Unusual Person Essay I think the strongest person Ive ever known was my father-in-law, Charlie. My father in law was a retired Army Major, who was awarded a silver star while in Vietnam as a helicopter pilot. He was very disciplined who seemed like a tough guy, but in fact was a very soft-hearted guy. My father in law had a very close relationship with my husband. They were like two peas in a pod. They both loved the country they served faithfully for over 20 years. He was a strong-willed person who would always try to do the right thing. His religious faith I was never quite sure of. He never seemed like a very religious man, but he would not criticize the faith of another. No matter what problems or complications came his way, he always had a positive outlook, even though; his time was short he never let that get him down. In 1998, my father in law was diagnosed with Colon cancer and went to war with this disease. While battling his war with cancer, my mother in law, his soul caregiver, was herself diagnosed with lung cancer in April 2002. This man did not let his illness take him over and rose above, as he took care of my mother in law while dealing with his illness till she died two weeks after being diagnosed. He insisted on taking care of her himself and did so with the help of hospice. I admired him for the love and devotion he displayed while taking care of his wife while battling this disease himself. In February 2003 my father in laws cancer had left him unable to care for himself or live alone, so he moved in with us. I remember we would sit on the porch while he had lunch, and he would tell me such incredible stories of things that happened during his life. I felt my relationship was stronger with him, and he thought of me as the daughter he never had. He had fought for five years holding back this cancer with multiple surgeries, Chemo, and radiation. Doctors helped him fight this cancer as long and as hard as they could. Unfortunately, on May 3, 2003, my father in law loss his battle and passed away from complications of cancer. My father in law will always be in my heart and be the strongest person I will ever know. To fight so hard and for so long against a battle you know you have no chance of winning, is extraordinary. There are times I could see how much my husband and children missed their father and grandfather and wished he could be here to share their accomplishments or see his great-grandchildren. I also know they are happy he is in peace and not in the pain and suffering he had with this horrible disease. Myself, I miss him, and I can sit and remember the time we spent together talking and laughing and listening to his great stories. I think of him quite often and his stories and just smile. I know he is not here anymore, but he will forever be in my heart.

Mp3 Essays - Digital Audio, MP3, MP3 Player, Portable Media Player

Mp3 MP3 Subject: MP3 One of the most exciting and innovative ways to get music these days is not in the mall and not at a huge mega electronic store, it's not even by a mail order CD club, it sits right on a desk and can allow you access to almost any kind of music available right in our home. Technology is changing the way we listen to music now downloading an MP3 from the Internet is as easy if not a lot easier than going to the store and buying the CD. An MP3 is a near CD quality digital recording of a musical piece that is compressed so it can be distributed through the internet. It seems the high prices, new technology, and a big one is availability are causing most music lovers to turn to the internet to lister to their music. It's convenient to search a database for a song you've been wanting to hear by your favorite artist, download it, and copy it on to a CD. More and more people are doing this because with the help of search engines it's possible to find any song imaginable and download it for free. What most people don't realize is that the reproduction of a musical work, distribution of copies of a musical piece, and the public performance of the work without the copyright owner's consent are all violations of copyright laws. However, they do know that getting caught for the is very unlikely. Catching people who violate copyright laws is very hard to find out just who is a fault. Is it the web site promoting pirated music or is it the user who downloads it? Do to digital audio compression technologies and using special software that is readily available and free on the internet, one can download a MPEG 1 layer 3 or MP3 for short, play the music on there computer and with read/write CD's, even make a CD of there own. That would mean people can from there own home create illegal copies of the copyrighted material at or near industrial compact disc quality. Now they even have portable MP3 players so you don't even have to burn a CD, you can just download it to the player w ere it stores it digitally. Being so convenient and easy to do with such minimal risk of being punished the MP3 is destined to get bigger and bigger. The reason I bring this up is because this could be the biggest thing to happen to music seance the record. With MP3's comes probably thousands of artists that no longer have to wait for an agent, scout or label to pick them up. Through the internet they will be able to become there own label no longer need the support of a big record company to get there music to an audience. This is already being done by all kinds of artists on the net, some even have there clubs online where you pay a fee to get in much like a cover at a bar and you get to hear the music of all the bands that are playing at that club that night. This does understandably have record company's scared of going out of business. What would that be like? No record company's. A time where every artist is there own label and distributor. This would be good and bad on the economy in a variety of ways. The first would probability be the retail end of the industry, they would no longer need the long aisle filled with tapes a nd CD's instead they would be forced to make up the profits in selling blank CD's for much less and selling MP3 software. The second would be the record company's, by not being able to sell the highly marked up CD's they would have to become resourceful to survive. Finding way's to make money off CD's or the software would be essential for the label's to compete. The third would be the consumer, having the convent MP3's ready to download to your computer at any time with any song would be a major advantage of getting into it. People would no longer have to be deprived

Functional Math Skills That Support Independence

Functional Math Skills That Support Independence Functional math skills are those skills that students need to live independently in the community, care for themselves, and make choices about their lives. Functional skills make it possible for students with disabilities to make choices about where they will live, how they will make money, what they will do with money, and what they will do with their spare time. To do these things, they need to be able to count money, tell time, read a bus schedule, follow directions at work, and know-how to check and balance a bank account. Functional Math Skills Before students can understand numbers and numeration, they have to understand one-to-one correspondence. As they count, they need to be able to match each item or items to a corresponding number and understand that the number represents a matching or a corresponding number of items. One-to-one correspondence will also be helpful in such household tasks as setting the table and matching socks. Other functional skills include: Number recognition: This includes recognizing and being able to write the 10 digits, and then recognizing place value: ones, tens, and hundreds.Skip counting: Skip counting by 5s and 10s to 100 is important for understanding time (such as five-minute increments on an analog clock) and money. Teachers can use a hundreds chart or on a number line to demonstrate skip counting.Operations: Its vital for students to have a grasp of addition and subtraction. At a later point, if your students have an understanding of these two operations, it may be possible to introduce multiplication and division. Students with special needs may not be able to develop the ability to do the math operations themselves independently, but they can learn how the operations are used in order to use a calculator to do calculations, like balancing a bank statement or paying bills. Time Time as a functional skill involves both understanding the importance of time- such as not staying up all night or not missing appointments because they dont leave enough time to get ready- and telling time on analog and digital clocks to get to school, work, or even the bus on time. Understanding time requires comprehending that seconds are fast, minutes almost as fast, and hours much longer. Students with disabilities, especially significant cognitive or developmental disabilities, may have behavioral outbursts because they are stuck on preferred activities, and dont realize they will miss lunch. For them, building an understanding of time may involve a visual clock, like a Time Timer, or a picture schedule. These tools help give students a sense of control over their schedule and an understanding of what happens and when during their school or even home day. Parents may also benefit from having visual schedules at home. For children with autism spectrum disorders, it can help avoid long periods of self-stimulatory (stimming) behavior, which may actually undermine progress they are making at school. Teachers can also pair telling time with understanding the concept of time, for example, that 6 a.m. is when you get up and 6 p.m. is when you eat dinner. Once students can tell the time to the hour and half-hour, they can progress to skip counting by fives and telling time to the nearest five-minute interval. A geared clock, such as a Judy clock- where the hour hand moves when the minute hand goes around- helps students understand that both hands move together. Money Money, as a functional math skill, has several levels of skill: Recognizing money: pennies, nickels, dimes, and quarters.Counting money: first in single denominations and later mixed coinsUnderstand the value of money: budgets, wages, and paying bills Measurement Learning measurement for students with special needs should involve length and volume. A student should be able to use a ruler and even perhaps a tape measure for length and recognize inches, half and quarter inches, as well as feet or yards. If a student has an aptitude for carpentry or graphic arts, the ability to measure length or size will be helpful. Students should also learn volume measurements, such as cups, quarts, and gallons. This skill is useful for filling tubs, cooking, and following directions. When cooking is part of a functional curriculum, a knowledge of measures of volume will be helpful. Students should be able to choose what they will cook, and find and read recipes. Familiarity with measuring volume will help students who want to pursue work in culinary arts, such as a kitchen assistant.

Content Marketing Process The Most Complete Guide to Get Organized

Content Marketing Process The Most Complete Guide to Get Organized Content marketing is deceptively complex. On its surface, it may appear simple: create content, push it out into the world, and watch the leads pour in. However, in actual practice, there are a lot of moving parts that need to be synchronized for success. From strategy to execution to measurement, there is more involved than what immediately meets the eye. This disconnect between expectations and reality can quickly derail an organization’s attempts to get started with content. When CMOs and client stakeholders lack a clear understanding of the strategy and workflow development required to achieve success, the results can easily fail to produce a measurable return on investment and keep those stakeholders happy. Developing an understanding of how the complete content marketing process functions doesn’t have to be difficult though. Having an outline from start to finish illustrating how things work can help convince clients and stakeholders that success isn’t as simple as starting a blog, shooting some videos, or publishing an optimal number of social media posts. In this blog post, you’ll get: A clear explanation of how content marketing works through the entire process. Tons of links to related blog posts that dive deep into each area. Templates to help your team get started with documenting strategy and workflows. This is a high-level process summary that’ll take you from the beginning planning stages, all the way through to measurement and analysis. If this post offers the â€Å"what† and â€Å"why† around what needs to be done, then the links to more granular posts provide the â€Å"how† on executing each piece. Approach this as a bookmarkable hub, and remember, there’s no pressure to absorb all of this right away. Manage Your Content Marketing Production Process With 30 Templates, Infographics, and More Executing effectively throughout this process isnt easy. To help you on your journey, weve pulled together 30 free resources you can start using right now. This bundle includes templates, guides, worksheets, and more. Theres something for every part of your content marketing workflow, and wed encourage you to download it now before moving on. What Does a Content Creation Process Look Like? There are a lot of different models and maps charting out the content marketing process. For our purposes, we’ll break it down into the following five buckets: Content Planning and Strategy:  This includes everything involved in developing an overarching plan and strategy for your content. Content Creation: This includes everything involved in creation processes and workflows. Content Publishing:  This includes everything involved in establishing publishing schedules and cadences. Content Distribution and Promotion:  This includes everything involved in promoting a piece of content. Content Measurement:  This includes everything involved in analyzing performance and extracting insights to refine your content strategy in the future. At a high level, here’s what this all looks like in diagram form: Your Content Marketing Process Library When writing this post, we realized that tackling the entire content planning, creation, promotion, and measurement process in one post is a tall order. If you're looking for something specific, click through to one of the following posts: Content Planning and Strategy How to Plan and Execute an Effective Content Strategy That Will Quadruple Your Results (Template) How to Build a Content Marketing Strategy You'll Actually Use (Template) The Ultimate Marketing Campaign Planning Checklist That Will Get You Proactive Spark Your User Persona to Life With These 9 Important Tools How to Find Your Target Audience and Create the Best Content That Connects Content Creation 40 Content Writing Tips to Make You a Better Marketer Now The Best Social Media Copywriting Guide to Be a Social Word Ninja The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar The Ultimate Blog Writing Process to Create Killer Posts The Email Copywriting Process You Need to Get More Conversions How to Work With Designers With Authentic Advice From 's Designer How to Make an Infographic Like a Pro in 7 Easy Steps Content Publishing The Best 2019 Content Calendar to Get Organized All Year When is the Best Time to Publish Blog Posts? What 14 Studies Say About the Best Time to Send Email The Best Times to Post on Social Media According to Research The Social Media Schedule That Will Boost Your Traffic By 192% Content Promotion and Distribution 21+ Easy Ways to Build An Email List That Will Skyrocket By 140% in 1 Year How to Build the Best Social Media Promotion Plan For Your Content The Way to Write Email Subject Lines That Get More Clicks How to Boost Traffic With 34 SEO Tips You Need to Know Now (+ Free Kit) Content Measurement and Analytics 3 Hidden Google Analytics Reports to Help You Understand Your Audience How to Build a Marketing Report Quickly (Free Template) How to Use Social Media Analytics to Create the Best Content Phase 1: Content Strategy + Planning Everything starts with smart planning. Understanding Your Audience Who are you creating content for? What are their greatest wants, needs, and pain points? These are some of the first questions you’ll need to answer when developing your process. Figuring out who your audience is doesn’t have to be as hard as it sounds. Do some digging, though, and you might find that your real audience differs from the one you thought you had. To begin, answer four questions: What  problems does my company, product, or service solve? If you’re in business at all, this should (hopefully) be easy enough to answer. How do you make customers lives better or easier? Who are our current customers? Who’s buying your product right now? Make a mental note if that’s different from who you want to be buying your product. Who is my competition? You probably know who your top competitors are. However, do some quick keyword searches on Google, Facebook, and Twitter to see if you can turn up any more you weren’t aware of. What sets us apart from our competition? Why would people choose you instead? Once you’ve nailed these down, you’ll know: What topics your content needs to cover and which questions it should answer. Who is going to read, watch, or listen to that content. What your competition is doing (and start thinking about how you can improve on their efforts). What you need to do to set your content apart (so people consume your stuff instead of your competitors’). Next, develop a simple audience statement that summarizes who you’re trying to reach. Use this template and fill in the blanks: â€Å"[OUR COMPANY] creates content to help [INSERT DEMOGRAPHIC] do [INSERT ACTION] better.† Then, establish what we call your â€Å"content core.† This means identifying two things: What you do (and the topics that matter most to your company). What your audience cares about (which probably includes topics you should cover, even if they only loosely correlate with what your company does). Here are a few simple ways to get started doing this: Dig through your social media followers feeds. What are they sharing on Twitter? Run an audience survey. Use something like Polldaddy  or Survey Monkey  and ask customers or blog readers what they’re interested in (and what topics they want your content to cover. Look at your competition’s content. You shouldn’t necessarily copy what they’re doing. However, taking note of what they’re creating can give you some clues at what their audience finds relevant (provided they’re doing a good job). Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Developing Personas If you’re not deeply familiar with your audience, then building personas can be vital for understanding who you’re targeting. This is especially true when working in industries where you don’t consider yourself a deep subject matter expert (SME). This process can get fairly involved, but it doesn’t necessarily need to be overly complicated. What makes personas such an importance piece of the content marketing process? This graphic summarizes that with a few powerful stats: A persona is a simple character description of your average customer or audience member. To build out a simple user persona, you should include the following information: Age Location Occupation Income Level Level of Education Hobbies Challenges and Goals Personality Summary Values and Fears Favorite Blogs, News Sources, and Companies That’s the high-level description of what you need in a persona. For a more detailed guide, check out the post below. Recommended Reading: Spark Your User Persona to Life With These 9 Important Tools Establish Your Goals Have a plan for how you’ll set goals for each project and campaign you execute. While goals may vary based on each project, having one set methodology for determining goals makes setting them easier. One common goal-setting framework we recommend is the SMART system. SMART goals are: Specific. Goals should be laser-focused on moving set metrics KPIs. Measurable. They should be quantifiable and able to be backed up with real numbers. Actionable. Can you take specific steps to achieve this goal? Realistic. Increasing revenue by 1 million percent is probably not realistic. Use your best judgment. Timely. Achieving goals should help move your organization forward in ways that are relevant right now. Then, to write a simple goal statement (whether for your overall business and marketing goals, or for a specific channel, campaign, or project), follow this template: You can adjust the specific verbiage as necessary. What’s necessary is that you plainly state the following: What you hope to achieve. When you hope to achieve it by. For more specific guides on setting marketing goals, dig into these guides: How to Set Marketing Goals You Can Actually Achieve  from Kissmetrics How to Set Marketing Goals Based on Business Goals  from ImpactBND How to Define SMART Marketing Objectives  from Smart Metrics Here's how to set SMART marketing goals (and manage the rest of your content marketing process,...Develop Your Content Strategy This is an enormous topic in itself. In fact, several books have been written on the subject (and you should read them). Arguably, a lot of what we cover in this post also covers content strategy and content marketing strategy (there’s a subtle difference). For our purposes here, we’ll break down content strategy into its absolute most basic elements. Then, we’ll point you in the right direction to learn more. To begin, let’s answer three questions: What will you create? This means the kinds of content and channels you’ll use. Why will you create it? This ties back into your goals and the specific needs your content should address. How will you measure success? This entails establishing the specific metrics you’ll track against. Performing Content Audits How can you make sure you create more content that works, cut out what doesn’t, and avoid duplicating effort? The answer is by performing regular content audits. Pam Neely put together this excellent guide (and content audit template)  that dives deep into this process. At a high level, here are some things to look for when evaluating past content: Generating Ideas How will you generate ideas for projects and campaigns? Quality creative concepts and campaign ideas don’t happen by accident (most of the time). Everything you create should also be connected to your overall goals. So, how do you come up with great ideas that actually move the needle? Start by figuring out who will be involved in your ideation process: Clients or internal stakeholders. Campaigns often start as solutions to problems your clients or your company is facing. Your CEO, CMO, and senior strategists. These folks are close to your organization’s overall goal-setting. Your do-ers down in the trenches (writers, designers, etc.). You hire creative people to be creative, right? Then, establish frameworks for ideation. There are a couple ways to approach this: Solo strategy sessions where individual team members generate project, content, and campaign ideas on their own. Group brainstorming sessions where multiple team members collaborate on ideation. The easiest brainstorming process we’ve had success with at looks like this: Get your team in a room and have them write down every idea they can think of in ten minutes. Have one person read every idea out loud. Then, have each team member rate those ideas on a three-point scale. Three’s are definite ideas you should execute, two’s are ideas that need some work, and one’s are, well, crap. If you do this right, the process will yield ideas all across the board (and that’s okay). Take every idea that’s a unanimous three and narrow down the ones you’ll settle on. This process works for all kinds of different projects and in all kinds of scenarios. Feel free to adapt it to fit your purposes. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Phase 2: Content Creation You’ve got your planning processes in place. Now, let’s move onto the execution steps. How will content marketing projects and ideas be brought to life? Establish Team Roles Team roles may be different than actual job titles. What we’re looking to know here is what people will actually be doing when it comes to planning, publishing, and promoting content. Recommended Reading: How to Structure Your Marketing Team to Create the Best Content Understanding Keyword Research Keyword research is vital for creating content your audience wants. At its simplest level, it should achieve three goals: Helping you understand what people want to read. This typically means stuff that answers questions and solves problems for them. Helping you understand the intent behind keywords. Carefully analyze search results for keyword terms to ensure people are really looking for what you think they are. Helping you understand what you can rank on. Most keyword tools show keyword difficulty and competition. In order to do quality keyword research, you’ll need the right tools. Here are some we can recommend: Google Keyword Planner Moz’s Keyword Explorer Ahrefs Keywords Explorer Keyword Studio Serpstat Recommended Reading: Your Ultimate Content Marketer’s Guide to Keyword Research Building Checklists, Templates, and Other Reusable Assets Having pre-built checklists and templates for every type of content you produce can help make creating content that’s consistent easier. They help reinforce productive workflows and ensure that every project gets executed the right way, every time. There are a couple of ways to approach this: Use our pre-built checklist here, or any of the templates bundled within this post you’re reading right now. Build your own checklists and templates. To create your own checklists, follow these steps: List everything that’s needed to complete a specific type of content. Be thorough. Assign each task to the appropriate team member. This could be either a specific person or just the role required. Estimate how long each step takes to complete. If you’re not sure, track your time over the course of creating a few pieces to set benchmarks. Document all of those steps and make your checklist easily accessible to your team. Consider using something like a shared Google Drive or Dropbox folder to store all your checklists. Writing + Design Getting writers and designers working well together is key for content marketing success. By establishing clear processes for each, you can eliminate a lot of confusion and head-butting around expectations. A basic workflow might look like this: Writer drafts content in a template or document. Then, writer and designer discuss images to include. Designer takes direction and adds other images where necessary. Generally, whatever type of content you’re creating, this is loosely how it works. Recommended Reading: https://.com/blog/content-writing-tips https://.com/blog/how-to-make-an-infographic/ https://.com/blog/blog-photography-tips/ https://.com/blog/social-media-images Phase 3: Content Publishing Once workflows and processes for content creation have been put in place, determine how often content will be published, and establish processes for managing your cadence. Establish How Often You'll Publish Each Type of Content You Create There are no objectively correct answers to how much content is enough or how much is too much. But, the following posts can help offer some starting points: How Often to Post on Social Media [Proven Research From 14 Studies] The Best Email Sending Frequency [Backed By 20 Studies] The Perfect Blog Post Length and Publishing Frequency is B?!!$#à ·x [Whiteboard Friday from Moz] Planning Your Content Marketing Calendar We strongly recommend planning every piece of content you publish on one unified marketing calendar. Whether you use a spreadsheet or an app (we’re partial to ourselves), your calendar should achieve the following objectives: It should give your entire team one place to see every project in progress. A place to map out all your deadlines. A means of keeping everything organized so nothing gets lost or forgotten. If you need a calendar template or a guide on how to use one, we have several. Check out the following posts below: Recommended Reading: How to Boost Success With a Content Marketing Editorial Calendar Phase 4: Content Promotion + Distribution Content promotion often gets overlooked. If you’re not thoroughly planning your promotion processes, though, it’s time to start. Social Media Assuming you’ll be creating social media posts to promote other content (in addition to standalone social content), you’ll need to plan a few things: Your channel selection. Which channels are you on, and which are most important for you? A promotional posting schedule for each type of content you’ll be promoting. Planned posting templates save time wondering how many posts to prepare. An understanding of social media analytics. Monitoring what works and what doesn’t will help you make the most of your time in the long run. Recommended Reading: How to Align Your Content Marketing and Social Media Strategy in 9 Steps The Social Media Posting Schedule That Will Boost Your Traffic By 192% The Best Way to Plan a Social Media Strategy in Five Steps With a Template Email Marketing Email marketing delivers 4,000% ROI. According to Campaign Monitor, it also 40 times more effective for customer acquisition  than social media. So, have a plan to make the most of it. Develop a strategy to build your email list. Gated content upgrades  in blog posts and building landing pages  with opt-in forms  are two ways to do this. Plot out an email sending schedule. This guide  will help you select the best days and times to send e-newsletters. Plan an email content creation process. This will entail: Writing your email copy. Designing email templates  (if you’re coding your own emails) or placing content into a template within your email marketing service provider. Analyzing the performance per email. Repeat.Recommended Reading: Killer Email Marketing Planning Best Practices With 19 Examples The 4 Simple Stages of an Engaging Email Funnel Strategy What 14 Studies Say About the Best Time to Send Email Search Engine Optimization Search engine optimization is necessary for ensuring your content garners continued traffic (even after your social media and email promotion have run their course). On a basic level, be sure to check off the following for every piece of content you publish (assuming you’re creating blog posts or website pages): Title tags. These are the blue links at the top of search results. They should include your target keyword and accurately describe your content. They should be 70 characters or less. Meta descriptions. This is the descriptive text beneath the blue links in search results. They don’t directly impact rankings but do influence click-through rates. They should be 150 characters or less (but not too short). To test your title tags and meta descriptions before your content is published, consider using one of these free tools: Portent’s SERP Preview Tool:  It’s a little bit outdated (Google no longer uses pixel width to cap title tag length), but it can still help you see what search snippets will look like: Spotibo SERP Preview Tool:  Another free option that works well. Yoast:  If you’re using WordPress and Yoast, you’ll see a preview of your title tag and meta description before you publish. There are also some other basic on-page SEO elements to consider. These include: Keyword targeting. Does your content target a specific keyword phrase? Latent semantic indexing. In plain English, does your content include terms relevant to your primary topic? Keyword placement within your content. Is your primary keyword in your URL, H1, and body content? Are secondary keywords naturally integrated into your copy? For more detailed guides on SEO execution, read through the following: How to Boost Traffic With 34 Important SEO Tips You Need to Know How to Improve Your Keyword Research With Latent Semantic Indexing How to Maximize Your On-Page SEO in 2017 With One Awesome Checklist SEO Content Strategy: How to Skyrocket Your Traffic By 594% PR / Outreach What’s one of the best ways to promote your content? Tell people directly who might be interested in it! Of course, you’ll want to be genuine and sincere in your outreach. Content marketing and public relations are asked to join forces now more than ever. As these fields increasingly overlap, it’s important to have plans and processes in place for how these cross-discipline teams work together. According to Search Engine Land, there are at least five different ways for PR and SEO to cooperate: Product education. Whether they’re talking to customers, partners, or the media, PR spends a lot of time explaining how things work to people. Great content can be a quality asset for supporting this. Obtaining backlinks. When you tell people about your content, it’s more likely to be found by people interested in linking to it. Managing media outreach. Keeping messaging consistent between content and PR. What one team says is true, the other should say, too. Sharing content. Your PR team probably knows better than anyone who might be interested in seeing the content you’re creating. Lean on their contacts and tools like Cision  to find quality outreach targets. So, what can content marketers and PR pros do to combine efforts for maximum impact? Here are a couple ideas: Build lists of trusted contacts to reach out to with new content. Do you have news reporters or other content marketers you’re frequently in contact with? If so, consider compiling their contact info into a shared list. That way, when you have something of interest (either for content or PR), you can easily reach out. Make an account on Help A Reporter Out (HARO). This database of sources for journalists makes it easy to list yourself as a trusted source. Use content to support your claims that you’re an expert on your industry or topic. Learn more here. For more information on making this relationship work, this beginner’s guide to PR from Kissmetrics  is a great place to start. So is this guide from Smart Insights. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Phase 5: Measurement, Analytics, and Reporting If you’re going to earn your paycheck, you need to prove your work is making an impact. This is where reporting comes in. Good content marketing reporting shows your organization how your efforts are driving KPIs and making money. Good reporting shows your organization how your efforts are driving KPIs and making money.Setting Up Analytics Tools There are a lot of different analytics tools out there. Which ones you use will depend on the type of you’re doing. Here are some common options to consider. Google Analytics:  This one is near-ubiquitous for content marketers. Piwik: This is another freemium alternative to Google Analytics. Heap: Freemium analytics platform that tracks without using tags. Kissmetrics: An advanced behavioral metrics platform (we use them heavily here at ). Adobe Analytics: Enterprise-grade analytics platform. These are some popular options. To find more, check out this list from G2 Crowd. You might also choose to connect several different tools into one dashboard. Here are a couple different options: Cyfe: Basic custom dashboard tool that integrates with tons of different services. Klipfolio: Advanced marketing dashboard tool that connects to a wide variety of other tools and platforms. It also includes API access for connecting unsupported tools (although setting them up this way may require technical knowledge). Lots of different SEO and content marketing platforms offer built-in analytics, too. Here are a handful of examples: Moz: All-in-one SEO software platform with built-in analytics functionality. Raven Tools: Similar to Moz but with a heavier emphasis on analytics and reporting. Ahrefs: Offers robust metrics for rank tracking, link building, and other areas of content and SEO. Whichever toolset you’re using, ensure that the right people have access to the right tools. Depending on the size of your organization, that could mean individual contributors are given access to analytics tools, or you might have dedicated analytics staff. Recommended Reading: How to Crush Google Analytics Spam in 2017 Establishing a Reporting Schedule Next, determine when marketing reports will go out (and who needs to receive them). Depending on the tools you use, you might be able to set this up automatically. In fact, this guide from Google  covers how to setup monthly reporting automatically in Google Analytics. To set your reporting schedule, answer the following questions: How often do we need data updates? If you have weekly, monthly, quarterly, or annual reporting meetings, set up your reporting schedule accordingly. Which data needs to be shared at which time? Data that’s closely tied to day-to-day performance (both for yourself, your team, and company-wide) may need to be shared on a weekly or monthly basis. Long-term goals may be more appropriate for monthly, quarterly or annual reporting. Who needs to know this data? If you manually email reports within your company, build a list of people who need to receive that report. Let’s break down common content marketing metrics into a sensible schedule: Weekly / Monthly: Specific metrics connected to the performance of your do-ers. Quarterly: Higher-level summary of progress toward long-term goals. Annual: Very high-level goals. In short, the more impact a goal or metric has on day-to-day performance for your team in the trenches, the more often those metrics likely need to be reported on. For more guidance on planning your reporting schedule, check out this guide from Chris Penn. Building Reporting Templates If you rely on automated reports from your analytics tools, this is cut and dried. However, what if your organization expects customized reports because your tools can’t quite pull everything you need into one Excel sheet or PDF? In that case, you may need to build your own template. Fortunately, we’ve created one here  to help get you started.

How God Organizes People for Effective Action Essay

How God Organizes People for Effective Action - Essay Example Our assigned tasks fit together to complete His plan. God views each of us as a very important puzzle piece, existing to complete the whole. For instance, the Bible speaks of King David who greatly enhanced and extended the kingdom of Israel and established the Judean dynasty. This biblical figure was indeed a historical character. According to Daniel Hillel in his book The Natural History of the Bible, in 1993, excavations at Tel Dan, at the far northern-tip of the state of Israel, uncovered an inscription with an explicit mention of the "House of David". Dr. Michael Denton in his book Nature's Destiny, concluded that, "All the evidence available in the biological sciences supports the core proposition of traditional natural theology -that the cosmos is a specially designed whole with life and mankind as its fundamental goal and purpose, a whole in which all facets of reality, from the size of galaxies to the thermal capacity of water, have their meaning and explanation in this central fact." The world is custom-made for our essence. Daniel Hillel describes in his book, The Natural History of the Bible, the venture to the Promised Land.

John Stuart Mill Essay Example | Topics and Well Written Essays - 750 words

John Stuart Mill - Essay Example John Stuart Mill was educated by his father, James Mill, who was cold and rigid. From then Mill understood the undergrounds of liberty and saw the mistakes from his father's rigid system of education: "Mill recognized , in later life, that his father's system had the fault of appealing to the intellect only and that the culture of his practical and emotional life had been neglected".(John Stuart Mill, Life and writings) John Stuart Mill, in his essay "On liberty", mentioned liberty and the relationships between freedom and state. The goal of state is to build a social system that respects and defends human rights and liberties. State can interfere against any individual, if he harms the other one's interests.1 This is the only case when Mill accepts the intervention of the state. There are cases when state rejects the individual's opinion .But that does not mean the point of view is wrong or false. Neither the belief of state, nor the individual' s opinion are totally false, they might contain a certain truth, so they must not be rejected. If this happens, the decision of the state becomes preconception and effects the man's liberty. Mill saw human being as an individual free to think, to speak , to feel. These rights are unquestionable on all the subjects: "()his independence is, of right, absolute. Over himself, over his own body and mind, the individual is sovereign" (qtd. John Stuart Mill' Essay on liberty, p.13) In thi In this relation, man-state, the latter can impose unlimited control, thing that cannot be acceptable. For Mill, education is primordial and it makes the differences between people , so the freedom of speech , of thinking is the most important. Mill speaks about the tyranny of the majority when the state wants to have the unlimited control, to entice the majority: ()There is a limit to the legitimate interference of collective opinion withindividual independence , and to find that limit, and maintain it againstencroachment, is as indispensable to a good condition of human affairs asprotection against political despotism.(qtd. John Stuart Mill's Essay on liberty) The tyranny of the majority often appears in bureaucratic countries. In the case of democratic countries the things go not so bad, because many individuals know and understand the importance of the liberty in all its aspects. Also, in the case of democratic countries and of developed ones, educated people are more and cannot be ruled by a man or a group. So, the danger of tyranny of majority is less. Liberty of speech , sustained by Mill, is indeed a very important right. In some periods the human being was restrained by people who wanted to had the supreme control(a kind of tyranny of the society). For example, the slavery, in the South of America, reserved man from various freedoms: the physical one, the conscience liberty, and maybe the most important one, the freedom of speech. The slaves were revolted mainly because they were treated like animals, they hadn't the right to write, to read or to express their feelings and desires. We can extend here, seeing in these liberties the differences

International Game Technology IGT Essay Example for Free

International Game Technology IGT Essay International Game Technology (IGT) Introduction            The short term and long-term debt for International Game Technology as at 31st March 2014 stand at $ 1,426,400 and $ 1,760,500 respectively. The total liabilities for the company sum up to 3,186,900. This information is generated from the company quarterly report. The market value of equity of IGT is $ 3.98B and the outstanding share is $ 24M.            The debt ratio helps a company compare its total debt to total liability and equity. This ratio is used by the company to have the general notion as to the value of leverage being applied by a company. A lower value implies that the business is less reliable on borrowed funds. The less the ratio or leverage the business is applying, the stronger is the equity position of the company (Tamari, 1978). On the other hand, the bigger the ratio the higher the risk the business considered to have invested on. Debt to equity ratio is less the same as debt ratio. This is another gearing ratio that compares the business liabilities to its outstanding shareholders’ equity (Tamari, 1978). The same case with debt ratio, a lower value implies that the business is applying less borrowed fund and the better is its equity stand.            Therefore, in both case I consider these ratios too large for the IGT Company. It implies that the company is highly exposed to risk such as creditors’ lack of confidence with the company and increase in interest rates. IGT Company should consider paying off its debt. It can raise capital for paying debt by issuing more stock.            Among the three companies, IGT Company has the highest debt to equity ratio. The company may have opted for this approach in order to benefit from deductible interest tax and build the credit for the business. This approach will also ensure maintaining completely ownership of the company. The challenges with issuing large amount of stock means those shares outstanding of the company become more diluted and the current investors earn smaller ownership fraction with every extra share issued (Wiehle, 2005).            On the other hand, Multimedia Games Holdings has the lowest debt to equity ratio. It might have opted for this option in order to enables it investors raise capital without facing debt. This will allow the company owners to concentrate on making their outputs more profitable instead of paying back to lenders. Multimedia Games Holdings may have also opted for this approach to allow the company owners and investors to create a long-term association throughout the lifetime of the business. According to Wiehle (2005), the cash flow for the company will be utilized on investments instead of paying interest and outstanding debts. Moreover, this compare can be termed as a small company if you compare it with the other two companies; hence, it might have opted for this method for the fear that it will face liquidity issues and fail to pay its outstanding debts (Wiehle, 2005). References Tamari, M. (1978). Financial ratios: analysis and prediction. London: P. Elek. Wiehle, U. (2005). 100 IFRS financial ratios (1. ed.). Wiesbaden: Cometis AG. Source document

Prejudice and Racial Segregation on Campus Essays -- Sociology Racism

Racial Segregation on Campus      Ã‚  Ã‚   The practice of ethnic separation and segregation is common on every college and university campus. Since this practice has happened through history, it is remarkable that this has only been recognized recently as a true problem (Jacobs, 2). Segregation has hampered America as long as it has existed. Ethnicity and segregation was nearly the cause of this country splitting apart during the Civil War. Since then reformation and hard work has attempted to bring unity to this country. Though today, college students have regressed, university pupils are "standing by" their own and are not branching out to those who are unlike them in ethnicity. People in general, but more specifically college students are segregated in their lives ( Kramer, 12). From the way they act, what they do or do not do, the type of people they socialize with, to where people sit - students are split. College students group together as a result of ethnicity at events and establishments or locations on university campuses.    Let me explain where I am coming from,so you may understand my aim in writing this article. In order for people to understand or realize the issue at hand, I first wanted to explain the explain the problem. Because these happenings effect you the reader along with most people in our society. Then I would like to give you examples of the issue in ways you can relate to it. I wanted to put the issue on a real level for you, which I initially attempted in the opening paragraph. Following that I will attempt to illustrate why this subject is relevant to our society and important to you. This is a topic in which I feel very deeply about, so what I am writing is real, worth reading, and is for you. ... ...: McGraw - hill, 1997. * Higher Learning. Videocassette. John Singleton. Columbia Pictures, VHS. 120 min., 1994. * Howe, Jeff. " Race Divides...". Link, The College Magazine. New York : College Television Network., pg 18-25. 1998. * Jacobs, Jerry A. "Gender, Race, and Ethnic Segregation Between and within Colleges." Pennsylvania : University of Pennsylvania, Department of Sociology, 1996. Available: http://av.yahoo.com/bin/query?p=ethnic+segregation+in+colleges&b=21&hsO * Kramer, Martin, and stephen S. Weiner. Dialogues for diversity : community and ethnicity on campus. Phoenix, Ariz. : Oryx Press, 1994. * Orfield, Gary. Dismantling desegregation : the quit reversal of Brown vs. Board of Education. New York: W.W. norton & Company, 1996. * Myers, Samuel L. Desegregation in higher education. Washington, D.C. : University Press of America, 1988.

McDonald’s Corporation (MCD) Essay

Introduction McDonald’s Corporation (MCD) is the world’s largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonald’s primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald’s restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more ‘natural’ style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables. Each McDonald’s restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations’ revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company operated restaurants. McDonald’s revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion. McDonalds’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high integrity of our people. Approximately 85% of McDonald’s restaurant businesses world-wide are owned and operated by franchisees .All franchisees are independent, full-time operators. McDonalds Vision Mission Statement and Values * Vision: To be the best & leading fast food providers around the globe. * Mission: To be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.† * Values: Our values summarized in â€Å"Q.S.C & V†. Provide good quality, services to customer . Have cleanliness environment when customer enjoys their meal .The value of food product makes every customer is smiling. Management structure Managing Director Head of MarketingDirector of FinanceHuman Resource head Accounts Manager Senior marketing executiveFinance managerEmployees Marketing executive Brand ManageResearch & Development officer Assistant Brand Manager Customer service managerProduct Development Sales managerMarket research TeamCompensation officer Branch managerRecruitment & Selection Training & Development Branch employees Porters Five Forces(in reference to McDonalds) Competitive rivalry According to Porter’s Five Forces Model, if entry into a market is easy then rivalry is likely to be high. Considering McDonald’s competitive rivalry, there is intense competition in fast food industry that many small fast food businesses fight with each other to improve their customer base. This makes a competition the major focus between businesses. Although, McDonald’s, with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day, has a number of fast food outlet competitors across the countries such as Burger King, Taco Bell, KFC, Wendy’s, it is currently the leader of the industry in market capitalization with a cap of $39.31 billion. The Threat of new entrants The threat of new entrants in the fast food industry is high because there are no legal barriers which would keep them from entering the industry. The economies of scale and the access of the distribution are the major barriers that firms face in the industry. Firms must spend a large amount of capital on advertising and marketing in order to enjoy successful existence and long life of a fast food outlet. Large established companies with strong brand names such as McDonald’s make it more difficult to enter the market because new entrants are faced with price competition from existing chain restaurants. Thus, it takes a pretty much time for a new business to establish in the fast food industry. Supplier bargaining power The bargaining power of suppliers of McDonald’s is high because McDonald’s restaurants use the same products from the same suppliers and it doesn’t matter if you are in Rochester, MN or Beijing, China you can get the same Big Mac everywhere. This is a feature McDonald’s want to keep going on by encouraging consistency among its restaurants. Supplying these products to McDonald’s across the globe is the whole business for the suppliers and, however, if McDonald’s would lose even one supplier it would have to change one or more of its product lines and perhaps the whole menu what the McDonald’s customers were used to. This gives the suppliers of McDonald’s a high bargaining power. Buyer bargaining power Bargaining power of customers of McDonald’s is low because of low customer switching costs which are nearly zero; however, for example, one-fifth of the USA population eats in a fast food restaurant every day. Thus, fast food industry does not worry about customers’ loyalty. Fast food products industry is differentiated which are usually or almost always promoted by advertising – that is because of a vast competition between fast food firms Furthermore, if the fast food industry does not match the demands of the buyers and the general consumer trends, then the buyers can choose not to buy their product and convince others to do the same. A good example of this is the movie ‘Super Size Me’. It is a movie showing an ordinary consumer trying to live of McDonalds fast food, and the purpose of the movie was to see what the traditional fast food from McDonalds could do to your health if you were to eat their products for every meal. This movie shows what the buyers possible reactions could be if not satisfied or not being pleased. The reactions from the whole market were a large change in consumer preferences and brand preferences. The Threat of Substitutes With so many firms in the fast food industry with low switching costs, vide variety of similar products that people can chose, and healthier alternatives, the threat of substitutes is very high.As there is intense competition between rival sellers in the fast food industry, the competition between firms selling substitute products is intense as well. One very important issue is that the customer always tends to find another product comparable or better in terms of the quality of fast food products. Another thing is that fast food industry is unhealthy to its customers’ health. The majority of the public think that fast food restaurants primarily serve high in fat content foods which are unhealthy and as a consequence they tend to look elsewhere for healthier alternatives. While fast food products are not always associated with health and quality, fast food restaurants keeps a major advantage over other firms selling substitute products through the lower prices of their products and a quick, convenient service. Competitive Profile Matrix The above matrix re-establishes McDonald’s supremacy in the fast food market. * Pricing: McDonalds certainly gets an edge on the pricing front. Its competitors like Wendy’s are rapidly proliferating high-quality burger chains like Five Guys. Wendy’s has more premium products on its menu and therefore is relatively highly priced. The line â€Å"apke zamane mein baap ke zamane kaa daam† reinforces pricing edge enjoyed by McDonalds. They follow the value based pricing strategy * Financial Position: Wendy’s sales as in 2011 was 8.5 billion dollars closely competing with Burger King at 8.4 billion dollars. However McDonalds total sales were 27 billion dollars that is more than three times of its competitors. * Advertisement : McDonalds spends on an average 6 percent of its sales on advertisement. Slogans like â€Å"I am loving it† are really catchy and every McDonalds customer can associate with it. Also McDonalds can be seen using a marketing mixture by being there as a sponsor for Olympics to TV advertisement. However McDonalds generally doesn’t use print media. * Market Share: McDonalds market share is much more than its competitors and all the above factors such as pricing, quality, marketing strategy have played their role in this. * Global Expansion: McDonalds high sales are a result of its global expansion. McDonalds has its presence in 119 countries and serves 68 million customers daily which is way more than any of its competitors. Since its inception, McDonalds has consistently emphasized on restaurant operations procedures, service, quality and cleanliness. Here are a few milestones which the firm accomplished: 1. Hamburger University: It is a training facility which was designed to instruct personnel employed by McDonald’s in the various aspects of restaurant management. More than 80,000 restaurant managers, mid-managers and owner/operators have graduated from this facility. It is also located in Shanghai, China. 2. The Big Mac: The Big Mac was created by Jim Delligatti, who was operating several restaurants in the Pittsburgh area.It was introduced in 1967. The sandwich was so popular that it was added to the menu of all the U.S restaurants by 1968. 3. Happy Meal: A Happy Meal is a form of kids’ meal specifically marketed at childrensince June 1979. A toy is typically included with the food, both of which are usually contained in a box or paper bag with the McDonald’s logo. Frequently, the packaging and toy are part of a marketing tie-in to a popular film, TV show, or toy-line. 4. Drive-Thru: The first McDonald’s drive-through was created in 1975 in Arizona on a military base to serve soldiers who weren’t permitted to get out of their cars while wearing fatigues.McDonald’s drive-through service is called McDrive. 5. McDonaldization: McDonaldization is a term used by a sociologist, George Ritzer. It occurs when a culture possesses the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Its five components are Efficiency, Calculability, Predictability, Control and Culture. 6. Plan to Win Strategy This strategy was adopted in 2003 with its strategic focus on being better and not just bigger. The 4 P’s of this strategy were People, Place, Price and Product. SWOT Analysis Strength * McDonalds holds a very strong brand name worldwide.. * It is said that McDonalds was the first food outlet to provide its customers with nutritional facts. Nutrition information is printed on all packaging and more recently added to the McDonald’s Internet site. McDonalds offers salads, fruit, roasted chicken, bottled water and other low fat and calorie conscious alternatives. * McDonald’s uses only 100% pure USDA inspected beef, no fillers or additives. Additionally the produce is farm fresh. McDonald’s serves 100% farm raised chicken no fillers or additives and only grade-A eggs. McDonald’s foods are purchased from only certified and inspected suppliers. McDonalds works closely with ranchers, growers and suppliers to ensure food quality and freshness. * Loyal employees and management and customers is their biggest strength * McDonalds makes sure that cultural and regional barriers are kept in mind while providing food to different countries. * Clean environment and play areas for children where they can enjoy their time. Weakness * The weakness that hits the list is the employee turnover rate. Every year many of their employees are fired out of the restaurant * Health conscious people seldom complain that they do not provide us with the organic and healthy food. This becomes their weakness when they get in the complaints. Opportunities * Discounts given on every food item may help them gain more customers. * In today’s health conscious societies the introduction of a healthy hamburger is a great opportunity. They would be the first QSR (Quick Service Restaurant) to have FDA approval on marketing a low fat low calorie hamburger with low calorie combo alternatives. Currently McDonald’s and its competition health choice items do not include hamburgers. * In order to be environment friendly, they can use packing material which can be recycled later or material that does not create pollution. Threats * Emerging competition of similar outlets is becoming a problem for McDonalds. They have a threat of local food outlets in different countries. * As it is a multinational food outlet, fluctuations in the currency of other countries becomes a problem for such companies * Political factors Political Factors The international operations of McDonald’s are extremely under influence of a policy of the separate state put into practice by each government. For example, there are certain groups in Europe and the United States, which demand the acts of governmental power concerning medical values of meal of fast food. They have specified that harmful elements as cholesterol and negative influences as fatness are concerning consumption of products of fast food. Economic factors The organizations in the fast food industry aren’t excused from any disputes and problems. Definitely, they really have the separate problems involving business factors. Branches and privileges of networks of the enterprises of fast service as McDonald’s has a tendency to experience difficulty in cases where the economy of the corresponding states is amazed by inflation and changes in exchange rates. Clients hence face a survey stalemate through their separate budgets, whether they should spend more on these foreign networks of the enterprises of fast food. Hence, to these chains, possibly, it is necessary to take out problems of effects of economic environment. Especially, their problem depends on the answer of consumers to these main principles and how it could influence their general sales. In an estimation of operations of the company, food chains as McDonald’s tend to import the biggest part of the raw materials to certain territory if there is a delivery lack. Exchange rate fluctuations will also play an essential role in company’s operations. The company’s international supply as well as the existing exchange rates is merely a part of the overall components needed to guarantee success for the foreign operations of McDonald’s. It is besides obligatory, that the company has been informed on the existing tax requirements needed by the separate governments on which they operate. It basically guarantees smooth operations of McDonald’s privileges. In the same relation the company should consider also a state economic situation on which they influence. Level at which the economy of special state grows, defines purchasing capacity of consumers in that country. Hence, if the privilege works in the especially economically weak state, then their products should cost above than other existing products in the market, these privileges should take certain regulators to support economy at the expense of manufacture growth. Social The main reason is the consumers’ worries had greatly increased with health fears so customers now opted for healthier options like subway, which offered more of a variety for health conscious customers. Social Considerations: To ease customers concern about health issues, McDonald’s has made changes to the following; McDonalds changed its image vastly by evaluating the current menu and making changes to it from using organic products to revising the whole menu entirely by offering salads and vegetarian burgers. McDonald’s serves a range of high-quality foods that can fit into a balanced diet. The accurate and accessible nutrition information help guests make informed menu choices. Social Considerations Emphasis on food safety: McDonald’s suppliers have food safety management systems in place, including Good Manufacturing Practices (GMP), a verified Hazard Analysis Critical Control Point (HACCP) plan and crisis management, food security and other applicabl e programs Technology Technological Advantages McDonald’s has taken advantage of technology to streamline their processes and improve efficiency. Through technology enhancements such as FPI’s Help Desk Service, network and application consolidation, and other technology implementations, operations of the company are greatly improved. Technological Advantages: * Technological Advantages Touch Order Allows You To Place Order At McDonald’s Via handset. * T The customers can place their order directly from their tables, dubbed as â€Å"Touch Order†. It’s the first self-ordering system in the world to use RFID* Technology Spotlight. * McDonald’s has also implemented technology to improve supply chain management, and allows customers to access this information to make more informed decisions about what they eat. Supply Chain They strive to ensure that every step of the McDonald’s supply chain contributes positively to the safety, quality and availability of their final products. They also want their product ingredients to be produced in ways that contribute positively to the development of sustainable agricultural and food manufacturing practices. Since McDonald’s does not actually produce any of the food they ultimately serve their customers, it’s essential that they work with suppliers who share our values, and we do. They have a large number of direct suppliers – companies that make or deliver final products for their restaurants as well as an even larger number of indirect suppliers companies and farms that grow or process the ingredients that are eventually delivered to their direct suppliers. They work closely with their direct suppliers to continuously improve the practices that impact their employees, their communities, the environment, their own suppliers and, of course, McDonald’s customers. Profit Pyramid Model The key is to get customers to buy at a low price, low price, entry point and move them upto high price and high margin products where the company makes its profit. For example McDonalds uses products like Mc Aloo Tikki to get the customer inside the restaurant. Once the customer establishes a taste for its products his focus is shifted to products belonging to the higher strung of the ladder such as Mc Paneer Spicy, Chicken Maharaja Wrap etc. This is where it makes it profit. Thus McDonalds follows a Profit Pyramid Model. Corporate strategy Corporate level strategy fundamentally is concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio of businesses. McDonald’s is engaged in. Mc Donald’s only deals in the restaurant business, so its corporate strategy is a single business unit strategy, likely of growth. Business strategy: A strategic business unit may be a division, product line, or other profit center that can be planned independently from the other business units of the firm.McDonald’s has pursued two strategies since 2003. To keep up with rapidly changing consumer preferences, demographics, and spending patterns, McDonald’s has introduced new items (Premium Chicken sandwiches and the Angus Beef Burger) and campaigns to create more healthy foods (Premium Salads). The strategy reflects the philosophy that novelty, as opposed to loyalty to traditional products, is the key determinant of sales in the fast food industry. McDonald’s has also focused on increasing sales at existing restaurants instead of opening new ones. To do so, McDonald’s has remodelled many restaurants, kept stores open longer, and increased menu options. Marketing Strategy McDonalds uses marketing mixture by using the different sources of media to reach the consumer: * Medium: Marketing medium of McDonalds ranges from TV advertisement to sponsoring the Olympics.It normally doesn’t use the print media for advertisement. * Branding: When someone says McDonald’s things like the golden arches ,Ronald McDonald Big Mac, etc come automatically comes to our mind. McDonald’s is loaded with brand images that are embedded into our souls from a very early age, and the company’s influence has been profound. * They Speak to the Children: McDonalds has established strong relationships in their brand by marketing directly to children, and giving them the products they want—little meals with lots of color, happy faces, and a toy (hence, Happy Meal). Core Competency The only core competency that Mc Donalds has is developing localized products. We can explain this with the example of the products that were provided to their French customers. They included beer in their menu. All their hamburgers also included a tinge of mustard to it since the French are extremely fond of mustard sauce. To overcome their unhealthy image they also began to include salads in their menu. In Thailand some of their dishes also included rice since all their meals have rice. To cater to the taste buds of Indians they have started dishes like Paneer McSpicy. McDonalds also focuses mostly on children by providing Happy Meals and toys along with it which attract the kids. There no other fast food brand which has customized its product to such an extent and therefore it is a core competency for McDonalds. Distinctive Competency The distinctive competencies of McDonalds are as follows: * Price * Standardized products * Quick service VRIO Analysis * Value: McDonalds provides value to the customer’s because of its competitive pricing. There are not many brands which can match the same prcing, standardized product, quality which McDonalds provides therefore it does provide value to the customer’s. * Rareness: McDonald’s approach towards children is very rare and no other competitor has the same to this extent. Also localizing their products is one more rare feature of this brand. * Imitability: Designing a business model which has been successful in 119 countries with annual sales of 27 billion dollars and with so much brand recognition is definitely not easy to imitate. * Organization: They exploit their resources because they cater to the local customers in an extremely efficient manner.

Health Promotion Essay

The World Health Organization delineated health as â€Å"a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity† (WHO, 1946). Scientists define health promotion as the course of action taken to facilitate people to have power over and to enhance their health generally. To carry on and augment wellbeing some practices such as restraining from smoking, exercising at least three times a week to sustain fitness, reducing contact to radiation and toxic components, eating adequate amount of nutrients and minerals seem essential. In nursing practice, health promotion exists through education to facilitate inhabitants to create choices to keep them in good physical shape. According to the American Journal of Health, â€Å"Health Promotion is the science and the art of helping people change their lifestyles to move toward an optimal health.† Other factors that can encourage reaching out the purpose of health promotion are n ursing roles and responsibilities, implementation methods that covers all areas of nursing, and the levels of health support. The World Health Organization (WHO) created a movement named Healthy people 2010 to make all Americans cognizant of a variety of ways to prevent diseases and improve their health. The association placed nurses in the forefront by giving them the lead of the action due to the fact of their constant contact with individuals, families, and communities because they can help them make the right decision to promote health (WHO, 2000.) In addition, they acquire skills through evidence-based practice in critical moments of life to implement essential interventions through education after assessing, using a diagnosis, developing a plan the care of patients; a thorough evaluation of chosen activities always follows to assure a contented turning point. Nurses assist to promote health by helping groups of people in different settings to cultivate healthy lifestyle. The Institute of Medicine has a new research that clarifies responsibilities by stating the important role nurses play to implement and evaluate actions to promote health in the population. As advocate for the sick, the nurse-client interrelationship should take place for health promotion in order to teach people good habits in the choice of adequate diet to avoid obesity, to stop polluting the environment by quitting smoking for instance and access to clean water seem indispensable; moreover, inhabitants must not permit damaging social conditions that wipe out health to continue as they convey unhealthy states (Sullivan, 2000). Health promotion movements are meant to guard and advance health, and to avoid illness. These activities are grouped into three subsequent levels. The foremost and initial level of health promotion prevention is intended to stop diseases from starting or a trauma from happening. Diseases or trauma to prevent include immunization, household hazards, abstinence from smoking, measures that decrease the risk for stroke, educating and counseling regarding the use of vehicle passenger restraints and bicycle hat. The primary prevention averts the beginning of an aimed condition. It targets the greatest number of people in a community who might become at risk for a specific health dilemma like asthma which happened to be one of the most frequent respiratory diseases in modern countries. Furthermore, the secondary avoidance measures are those that spot and care for asymptomatic people at risk but in whom the provision is not clinically obvious. Activities of secondary escaping involve early case findings of disease without any sign that occurs and has major risk for harmful result exclusive of cure. Screening tests to detect hyperlipidemia, hypertension, breast and prostate cancer are model of secondary prevention actions. Lastly, when the disease has already started its course of action, tertiary prevention care is given to patient, attempts are made to re-establish highest function and stop sickness-related complications. Health is a store for everyday life that includes physical, mental, social comfort; consequently, health promotion activities will empower individuals and communities to raise their control over decisions that affect their health. With the possession of interpersonal skills, nurses contribute to encourage patients through teaching to make constructive changes that will keep them in good physical shape throughout life. The three levels of health promotion are supported through education. Within their scope of practice, nurses can allow individuals and communities to gain greater control over the determinants of their wellbeing to achieve the purpose of Health promotion. . References Edelman, C., & Mandle, C. L. (2010). Health promotion throughout the life spans (7th ed.). St. Louis: Mosby. Eisenberg & Neighbors, (2007). National Research Council and Institute of Medicine [NAS-IOM], (2009). A national study by Kessler et al. (2005) According to a report from Institute of Medicine and the National Research Council (IOM and NAS) National Prevention, Health Pro Nola J. Pender, Carolyn L. Murdaugh, and Mary Ann Parsons. Motion, and Public Health Council. (2011). Annual status report [Internet]. Washington (DC): The Council; 2011 Jun 30 [cited 2011 Sep 30]. Available from: http://www.healthcare.gov/ prevention/nphpphc/2011-annualstatus- report-nphpphc.pdf Nola J. Pender, Carolyn L. Murdaugh, & Mary Ann Parsons. (2006). Health Promotion in Nursing Practice (5th ed.) Upper Saddle River, NJ: Pearson Education INC

Important Cities in African-American History

Important Cities in African-American History African Americans have contributed tremendously to the culture of the United States. First brought to America hundreds of years ago to work as slaves, blacks won their freedom after the 19th century Civil War. However, many blacks remained very poor and moved throughout the country seeking better economic opportunities. Unfortunately, even after the Civil War, many white people still discriminated against blacks. Blacks and whites were segregated, and the education and living conditions of black people suffered. However, after several historic, sometimes tragic events, black people decided to no longer tolerate these injustices. Here are some of the most important cities in African-American history. Montgomery, Alabama In 1955, Rosa Parks, a seamstress in Montgomery, Alabama, refused to obey her bus driver’s order to surrender her seat to a white man. Parks was arrested for disorderly conduct. Martin Luther King Jr. led a boycott of the city bus system, which desegregated in 1956 when segregated buses were deemed unconstitutional. Rosa Parks became one of the most influential and famous female civil rights activists, and the Rosa Parks Library and Museum in Montgomery now displays her story. Little Rock, Arkansas In 1954, the Supreme Court ruled that segregated schools were unconstitutional and that schools should soon integrate. However, in 1957, the governor of Arkansas ordered troops to forcibly prevent nine African American students from entering Little Rock Central High School. President Dwight Eisenhower learned of the harassment the students experienced and sent National Guard troops to aid the students. Several of the â€Å"Little Rock Nine† eventually graduated from high school.   Birmingham, Alabama Several important civil rights events occurred in 1963 in Birmingham, Alabama. In April, Martin Luther King Jr. was arrested and wrote his â€Å"Letter from a Birmingham Jail.† King argued that citizens have the moral duty to disobey unjust laws such as segregation and inequality. In May, law enforcement officers released police dogs and sprayed fire hoses on a crowd of peaceful protesters in Kelly Ingram Park. Images of the violence were displayed on television and shocked viewers. In September, the Ku Klux Klan bombed the Sixteenth Street Baptist Church and killed four innocent black girls. This particularly heinous crime incited riots across the country. Today, the Birmingham Civil Rights Institute explains these events and other civil and human rights issues. Selma, Alabama Selma, Alabama is located about sixty miles west of Montgomery. On March 7, 1965, six hundred African American residents decided to march to Montgomery to peacefully protest voting registration rights. When they tried to cross the Edmund Pettus Bridge, law enforcement officers stopped them and abused them with clubs and tear gas. The incident on â€Å"Bloody Sunday† enraged President Lyndon Johnson, who ordered National Guard troops to protect the marchers as they successfully marched to Montgomery a few weeks later. President Johnson then signed the Voting Rights Act of 1965. Today, the National Voting Rights Museum is located in Selma, and the path of the marchers from Selma to Montgomery is a National Historic Trail. Greensboro, North Carolina On February 1, 1960, four African-American college students sat down at the â€Å"whites-only† restaurant counter of Woolworth’s Department Store in Greensboro, North Carolina. They were refused service, but for six months, despite harassment, the boys regularly returned to the restaurant and sat at the counter. This peaceful form of protest became known as a â€Å"sit-in.† Other people boycotted the restaurant and sales dropped. The restaurant was desegregated that summer and the students were finally served. The International Civil Rights Center and Museum is now located in Greensboro.   Memphis, Tennessee Dr. Martin Luther King Jr. visited Memphis in 1968 to try to improve the working conditions of sanitation workers. On April 4, 1968, King stood on a balcony at the Lorraine Motel and was hit by a bullet fired by James Earl Ray. He died that night at the age of thirty-nine and is buried in Atlanta. The motel is now the home of the National Civil Rights Museum. Washington, D.C. Several crucial civil rights demonstrations have occurred in the capital of the United States. The best-known demonstration was probably the March on Washington for Jobs and Freedom in August 1963, when 300,000 people heard Martin Luther King give his I Have a Dream speech. Other Important Cities in Black History African-American culture and history are also displayed in countless more cities across the country. Harlem is a significant black community in New York City, the largest city in America. In the Midwest, blacks were influential in the history and culture of Detroit and Chicago. Black musicians such as Louis Armstrong helped make New Orleans famous for jazz music. Struggle for Racial Equality The civil rights movement of the 20th century awakened all Americans to the inhumane belief systems of racism and segregation. African-Americans continued to work hard, and many have become enormously successful. Colin Powell served as the United States Secretary of State from 2001 to 2005, and Barack Obama became the 44th US President in 2009. America’s most important African-American cities will forever honor the courageous civil rights leaders who fought for respect and better lives for their families and neighbors.

4 Things I Wish I Knew Before Sending My Resume to a Recruiter

4 Things I Wish I Knew Before Sending My Resume to a Recruiter A resume is much more than a piece of paper that displays your abilities and qualifications. The biggest culprit behind unsuccessful resumes is failing to understand them as they are – a crucial instrument for employment. Does it often happen to you – to get rejected even though your qualifications are the perfect fit for the position? Is your resume the reason why you get rejected when applying for a job?Many have been where you stand and learned this the hard way – without a professional resume, an application does not stand a chance with a hiring manager. Therefore, you must make sure that the resume is absolutely perfect.Why Do You Need a Professional Resume?A bad resume is one of the following: hard to read, covered in errors, confusing or completely unrelated to the job in question. If your resume has one of these disadvantages, it goes in the trash right away.I did not know this in the past, which lead me to make many mistakes and miss dozens of job opport unities I could have gotten only if I had a good resume. To help you avoid the same mistakes, I decided to make a list of things I wish someone taught me before I lost my shot at the jobs I wanted:1. My Resume Looked Like Everyone Else’sHiring managers will get dozens to hundreds of resumes that look just like yours. Therefore, you do not only need a professional resume – you need a resume that stands out. Even if you have worked hard to make sure that the language and lists fit what the employer is looking for, you will never leave a good impression if the resume does not shine among others.People often look for resume samples online or copy generated forms and fill them with the information before adding them to the application. The problem lies exactly here – you are following the same path as dozens of other candidates. The common employee is not the ideal employee. There are hundreds of such applicants in every job offer.2. It Focused on Responsibility inst ead of ResultsExplaining what you did and when you did it is a bad move. I used to write down my certificates, job experience and things I accomplished, expecting the hiring manager to be amazed by only reading it.This is the biggest mistake you can make. Employers are not interested in your duties and responsibilities. They want to know what you can do to improve your company, not what you have done to improve yourself.So, put on your results cap. Turn your accomplishments into reasons to believe that you are better than anyone else who applied for the job. Employers want to hear how and when you made a difference, so think of things you did that make you the best candidate for the job.3. Your Resume Was Not Polished EnoughA resume is not a one-person job. The best thing you can do for your resume is get a second pair of eyes to take a look at it.When you write a resume about yourself and your accomplishments, you are certainly connected to them, which makes you unable to see thing s objectively.Do not leave this important task to your friends and family. They can help, but they will hardly know the best ways to impress a hiring manager. My recommendation is pinpointing the top resume services and leave the polishing to them.4. It Did Not Represent MeYou probably think – how can my resume represent someone else?Believe it or not, this is the exact reason why I failed to get the jobs – the resumes I sent were not a true representation of me. In order to be successful, a resume must line up with your attitude, energy, and tone. You cannot deliver a regal resume if you are an extrovert, or use jokes if you are a serious person.It is not just about style. You must be realistic. Paint yourself as a team player if you do not possess the qualities of a leader. If you want to change jobs often, do not say you are looking for permanent employment.Get real. This is your opportunity, to be honest.There you have it – the four mistakes I did when writi ng my resume. Is there any lesson you want to share with us?About the author:Stephanie Proper is a career strategist and blogger. She likes writing useful tips regarding a career and help job seekers pass through an application process smoothly. She can be reached out on properresumes.com,   Facebook and Twitter